Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers.
If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome ... read more
While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real ... read more
Before Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's grown?
The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having ... read more
Snapchat is becoming more serious about becoming a publishing platform that will appeal both to new users, but also popular media publishers. ... read more
According to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand doing right?
There's an art and a science to social media, and brands should take note of followers' trigger points and hot buttons.