The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential ... read more
Facebook is determined to take its advertising format to the next level and it might be a great opportunity for a brand ... read more
Social media is an integral channel throughout the entire customer journey. However, each stage requires a different approach and messaging to effectively ... read more
Facebook's failed Free Basics in India won't have any real impact. As the social network continues to grow, it can expect to dominate this market in the same way it has many others.
At Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men through shareable content.
When it comes to content trends, influencer marketing tops the list as brands continue to boost their spending on social influencer campaigns. ... read more
Though there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media marketers.
It can be tempting to jump on the bandwagon as soon as a new social network starts generating buzz online. However, here are ... read more
It’s been a great year for Snapchat, which has maintained its impressive growth, while leaving its past behind as the social app that was ... read more