The Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company generate its substantial revenue?
This week Star Wars turned Twitter into a marketing juggernaut in celebration of its premiere on December 18.
UTM tracking can bridge the gap between Google Analytics and results provided by different social media platforms. Here's how you can use it to your advantage.
Digital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity.
To increase engagement on social channels, brands can observe and analyze effective Twitter strategies being utilized by U.S. presidential candidates currently on the campaign trail.
Social media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shopping day ever in the U.S.
Social media display combines the DNA of traditional display advertising with unique properties of the various social platforms in which it's incubating.
#GivingTuesday harnesses the power of social media, demonstrating that online sharing has become a crucial motivator for making a charitable donation.
Between "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing and dancing this week. Oh and don't forget the Thanksgiving turkey!
Last week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and publishers alike.