Snapchat is becoming more serious about becoming a publishing platform that will appeal both to new users, but also popular media publishers. ... read more
According to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand doing right?
There's an art and a science to social media, and brands should take note of followers' trigger points and hot buttons.
It goes without saying that it's important to respond to customers on social media. Far too many marketers don't do it, but there are platforms that can help.
As Facebook Messenger becomes more popular, it gives brands that many more methods - and that much more incentive - to connect with its millions of users.
Mary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Facebook.
This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. It reminded ... read more
Paddy Power is a brand well-known for its controversial sense of humour, and ad campaigns that are unafraid to push the boundaries ... read more
Richard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has ... read more