Every fitness brand has a different marketing approach, depending on its status, its goals and its audience, and there’s an interesting comparison ... read more
Hong Kong's Rugby Sevens kicks off next week and the highly sought after tickets are generating a buzz on social media for the event's sponsors.
I came across a tweet the other day from a follower giving a +K to another user, which serves as a reward ... read more
Will Instagram’s new algorithm mean the death of organic reach for your brand? Not necessarily. Here’s how you use the update to your advantage.
Instagram can be a very effective social network and the fitness industry in particular seems to have found the sweet spot here in ... read more
In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of ... read more
No one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn ... read more
If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that ... read more