When it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be.
Twitter is introducing emoji targeting, in an attempt to lure advertisers and create a more effective targeting. What should we expect from ... read more
Learn all about a new feature that Facebook is testing that allows you to notify select friends about all your hilarious misadventures ... read more
The way brands connect with customers on social media has evolved over time. The four stages of social customer service adoption can ... read more
Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers.
If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome ... read more
While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real ... read more
Before Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's grown?
The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having ... read more