This Summer, the UK Financial Conduct Authority (FCA) changed the way banks are required to manage complaints. They have been given more time to resol...
View articleTwitter is increasingly focused on the customer service uses of its service, and many brands, like Southwest, are investing heavily in their Twitter c...
View articleSocial media may be the starting point to the sales funnel, but how do brands manage their social presence to appeal to their audience? A successful s...
View articleAccording to Facebook, more than 450 million of its members visit groups on its social network where individuals buy and sell goods, and now Facebook ...
View articleVideo content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook and see how Twitter vi...
View articleIn March 2015, a new app called Meerkat became the star of the show at the annual SXSW conference in Austin, Texas, and put live streaming on the map....
View articleTwitter is opening Moments to all users and takes curation to the next level. What does this mean for brands? Twitter Moments used to be a curation of...
View articleInstagram is not just about attractive visual content anymore, as it turns into a powerful marketing tool for every business. How did it turn the pass...
View articleDespite rumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both time and money, not to mentio...
View articleWith more and more customers turning to social platforms like Twitter when they need help with a company's products or services, social customer care ...
View articleCan Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app part...
View articleThis month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers lookin...
View articleVideo consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ...
View articleNeedless to say, social media has evolved rapidly over the last ten to fifteen years. From early sites like six degrees to once big but now almost irr...
View articleNational Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence? There are not ...
View articleEvery brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you use real-time marketing...
View articleLocal businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to imp...
View articleFacebook Custom and Lookalike Audiences are two of the most powerful tools in a social media marketer’s tool kit, and it’s no surprise tha...
View articleSocial media has become an increasingly important channel for customer service over the years, and Twitter in particular is one of the social platform...
View articleRemember Ello? The social network formerly known as the ‘anti-Facebook’ has developed into a compelling platform for visual social media, and now it’s...
View articlePublishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to automat...
View articleSocial media introduced a brand new world of advertising to brands and many have benefitted from this affordable and highly targeted solution. Faceboo...
View articleTwitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...
View articleAs Facebook reactions see an increased use lately, it’s time for brands to use them more creatively for sentiment analysis. It’s been less...
View articleFacebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Searc...
View articleFacebook is cracking down on clickbait. Again. So what will make your social media audience click now? As kids we would be excited about the “Did You ...
View articleEarlier this month, Facebook rolled out a code to bypass Adblock Plus, a browser extension that allows users to block tracking, banner ads, pop-ups, a...
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