Six reasons why direct marketers should be swooning over social media
Media

Six reasons why direct marketers should be swooning over social media

8y Bob Cargill

Six reasons why direct marketers should be swoonin...

I’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail ...

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Facebook gets a mini Mobilegeddon
Media

Facebook gets a mini Mobilegeddon

8y Al Roberts

Facebook gets a mini Mobilegeddon

Last year, Google changed its algorithm to favor mobile-friendly sites. The change was dubbed Mobilegeddon as it threatened businesses that had not bu...

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Social media marketing spend has surged over the years, but falls short of estimates
CPG

Social media marketing spend has surged over the years, but falls short of ...

8y Al Roberts

Social media marketing spend has surged over the y...

Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into...

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Behavioral targeting is coming to Snapchat
CPG

Behavioral targeting is coming to Snapchat

8y Al Roberts

Behavioral targeting is coming to Snapchat

Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Face...

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Facebook to introduce header bidding solution for its Audience Network
Display Advertising

Facebook to introduce header bidding solution for its Audience Network

8y Al Roberts

Facebook to introduce header bidding solution for ...

Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from...

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Three exceptional examples of local social media campaigns
Local

Three exceptional examples of local social media campaigns

8y Harsh Agrawal

Three exceptional examples of local social media c...

Here are some examples of campaigns of local and small businesses that are rocking social media. Read More...

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30 best Instagram marketing tools for your business
Disruptive MarTech

30 best Instagram marketing tools for your business

8y Tereza Litsa

30 best Instagram marketing tools for your busines...

Instagram marketing is becoming more interesting with the introduction of its own tools, but we may still feel the need to use further platforms for m...

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Check out the shocking way this agency is trying to use clickbait to do good
Content

Check out the shocking way this agency is trying to use clickbait to do goo...

8y Al Roberts

Check out the shocking way this agency is trying t...

Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the pre...

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Meet the eight B2B brands excelling at LinkedIn
Marketing

Meet the eight B2B brands excelling at LinkedIn

8y Tereza Litsa

Meet the eight B2B brands excelling at LinkedIn

You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consisten...

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NPR ditches on-site comments, goes all-in on social media
Media

NPR ditches on-site comments, goes all-in on social media

8y Al Roberts

NPR ditches on-site comments, goes all-in on socia...

The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, those visitors...

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Twitter channels Snapchat filters with Promoted Stickers
Social

Twitter channels Snapchat filters with Promoted Stickers

8y Al Roberts

Twitter channels Snapchat filters with Promoted St...

In its effort to prove that it’s not dying, Twitter is casting a wide net. For example, it’s investing heavily in live sports streaming. B...

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10 publishers that get it right with Facebook videos and what we can learn
Media

10 publishers that get it right with Facebook videos and what we can learn

8y Tereza Litsa

10 publishers that get it right with Facebook vide...

As Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with it to...

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Which social media tools should you use for your business?
Disruptive MarTech

Which social media tools should you use for your business?

8y Tereza Litsa

Which social media tools should you use for your b...

Social media management can become time consuming, and that’s why we compiled a list of some of the best tools to enhance your social efforts. Whether...

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Facebook begins thwarting ad blockers
Display Advertising

Facebook begins thwarting ad blockers

8y Al Roberts

Facebook begins thwarting ad blockers

Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white f...

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How to manage Facebook pages for a multi-location business
Local

How to manage Facebook pages for a multi-location business

8y Tereza Litsa

How to manage Facebook pages for a multi-location ...

A Facebook page can be very useful for a business with multiple locations, either nationally, or internationally. Here’s how to customise each featur...

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Is Donald Trump's earned media hurting his brand?
Data insights

Is Donald Trump's earned media hurting his brand?

8y Al Roberts

Is Donald Trump's earned media hurting his brand?

Election 2016 features a presidential candidate like no other. Donald Trump, the Republican nominee, has more than 30 million followers across all of ...

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Twitter conversational ads exit beta, get Instant Unlock Card
Media

Twitter conversational ads exit beta, get Instant Unlock Card

8y Al Roberts

Twitter conversational ads exit beta, get Instant ...

Twitter is struggling to keep up with rivals like Facebook and Snapchat, and embracing live sports streaming in an effort to differentiate itself and ...

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Will Instagram Stories put a dent in the rise of Snapchat?
Acquisition

Will Instagram Stories put a dent in the rise of Snapchat?

8y Tereza Litsa

Will Instagram Stories put a dent in the rise of S...

Instagram has announced the launch of Stories, a new feature which introduces the concept of fun and ephemeral posts that disappear after 24 hours. So...

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Facebook News Feed update targets clickbait headlines
Content

Facebook News Feed update targets clickbait headlines

8y Al Roberts

Facebook News Feed update targets clickbait headli...

Publishers and marketers will need to be extra careful about the titles they use for content they promote on Facebook as the world’s largest soc...

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A beginner’s guide to Snapchat for marketers
Insights

A beginner’s guide to Snapchat for marketers

8y Nicholas Fuchs

A beginner’s guide to Snapchat for marketers

We’ve written a lot about Snapchat, but here is a back-to-basic's guide for setting up an account and how to use it. And an overview of why and how ma...

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Three reasons why Snapchat is such a big social media hit
Acquisition

Three reasons why Snapchat is such a big social media hit

8y Bob Cargill

Three reasons why Snapchat is such a big social me...

Don’t look now, but the last bastion of social media for millennials, Generation Z and anyone else in their teens or early twenties has pretty much re...

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Eight creative ways B2B brands use Instagram
Social

Eight creative ways B2B brands use Instagram

8y Tereza Litsa

Eight creative ways B2B brands use Instagram

Instagram has become an effective social network with its appealing visual content and there are many ways a B2B brand can benefit from its usage. Ins...

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Facebook image cheat sheet: maximum photo sizes for your branded page and ads
Social

Facebook image cheat sheet: maximum photo sizes for your branded page and a...

8y Christopher Ratcliff

Facebook image cheat sheet: maximum photo sizes fo...

Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO much has happened t...

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Advertisers focus social media spend on brand awareness
Acquisition

Advertisers focus social media spend on brand awareness

8y Al Roberts

Advertisers focus social media spend on brand awar...

Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated ...

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Can live sports streaming save Twitter?
Media

Can live sports streaming save Twitter?

8y Al Roberts

Can live sports streaming save Twitter?

Twitter is in trouble. Despite the fact that it’s still one of the most visible names in social media, the company’s user growth has large...

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Reddit to get sponsored posts, with a few twists
Content

Reddit to get sponsored posts, with a few twists

8y Al Roberts

Reddit to get sponsored posts, with a few twists

Reddit might not be top-of-mind for social marketers, but the “front page of the internet” is one of the most popular sites on the web and...

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Facebook vs Snapchat: which is the better channel for your brand?
Social

Facebook vs Snapchat: which is the better channel for your brand?

8y Tereza Litsa

Facebook vs Snapchat: which is the better channel ...

It’s been a great year for Snapchat and it’s no surprise that Facebook is eyeing up many of its most successful features. At the same time, Snapchat i...

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