What makes Ben & Jerry's so good at social?
Social

What makes Ben & Jerry's so good at social?

8y Mike O'Brien

What makes Ben & Jerry's so good at social?

According to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand...

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10 ways to find common ground with your social media audience
Social

10 ways to find common ground with your social media audience

8y Bob Cargill

10 ways to find common ground with your social med...

There's an art and a science to social media, and brands should take note of followers' trigger points and hot buttons. Read More...

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Connect with experts to improve your customer support experience
Social Media

Connect with experts to improve your customer support experience

8y Dave Evans

Connect with experts to improve your customer supp...

It goes without saying that it's important to respond to customers on social media. Far too many marketers don't do it, but there are platforms that c...

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What Facebook Messenger's evolution means for advertisers
Social Media

What Facebook Messenger's evolution means for advertisers

8y Morgan Swingle

What Facebook Messenger's evolution means for adve...

As Facebook Messenger becomes more popular, it gives brands that many more methods - and that much more incentive - to connect with its millions of us...

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Stats of the week: Six Snapchat figures from Mary Meeker
Social Media

Stats of the week: Six Snapchat figures from Mary Meeker

8y Mike O'Brien

Stats of the week: Six Snapchat figures from Mary ...

Mary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Fac...

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How TheOutnet stole the show through content and innovation
Acquisition

How TheOutnet stole the show through content and innovation

8y Kiesha Phillip

How TheOutnet stole the show through content and i...

This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. I...

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Three key ingredients to success on social media
Media

Three key ingredients to success on social media

8y Bob Cargill

Three key ingredients to success on social media

To say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of the...

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How controversial content pays off for Paddy Power
Content

How controversial content pays off for Paddy Power

8y Rebecca Sentance

How controversial content pays off for Paddy Power

Paddy Power is a brand well-known for its controversial sense of humour, and ad campaigns that are unafraid to push the boundaries of what’s considere...

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How Jamie Oliver used video storytelling with FoodTube
Events

How Jamie Oliver used video storytelling with FoodTube

8y Tereza Litsa

How Jamie Oliver used video storytelling with Food...

Richard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has adapte...

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Why BT Sport is showing the Champions League final on YouTube
Events

Why BT Sport is showing the Champions League final on YouTube

8y Tereza Litsa

Why BT Sport is showing the Champions League final...

Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival to Sky.  M...

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American and British commuters tweeting habits: stats
Media

American and British commuters tweeting habits: stats

8y Tereza Litsa

American and British commuters tweeting habits: st...

There’s always a reason to tweet a new experience when using public transport and it’s now confirmed that both American and British commuters love twe...

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How Brompton Bicycle uses social media to spread the word about its brand
Content

How Brompton Bicycle uses social media to spread the word about its brand

8y Rebecca Sentance

How Brompton Bicycle uses social media to spread t...

Brompton Bicycle doesn’t advertise. The UK’s biggest manufacturer of folding bicycles prefers to rely on word of mouth to spread the message about its...

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Why Pinterest is Gardener's Supply Company's top social channel
Ecommerce

Why Pinterest is Gardener's Supply Company's top social channel

8y Mike O'Brien

Why Pinterest is Gardener's Supply Company's top s...

Facebook may be the king of social platforms, but for Gardener's Supply Company, it's all about Pinterest, which brings the company far more traffic a...

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Brands' Snapchat handles: ClickZ's master list
Social Media

Brands' Snapchat handles: ClickZ's master list

8y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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Seventeen brands with stellar Snapchat Stories
Social Media

Seventeen brands with stellar Snapchat Stories

8y Mike O'Brien

Seventeen brands with stellar Snapchat Stories

If you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really na...

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12 reasons for brands to use GIFs in content marketing
Content

12 reasons for brands to use GIFs in content marketing

8y Tereza Litsa

12 reasons for brands to use GIFs in content marke...

GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy...

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Nine free tools for measuring social ROI
Acquisition

Nine free tools for measuring social ROI

8y Rebecca Sentance

Nine free tools for measuring social ROI

It’s widely agreed across the marketing industry by now that social media is an important part of any marketing strategy. And as with any marketing s...

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Five ways to generate massive conversions with Instagram ads
Media

Five ways to generate massive conversions with Instagram ads

8y Ben Jacobson

Five ways to generate massive conversions with Ins...

Everybody wants to be Instagram all-star. And thanks to the platform’s recent additions of self-service ads and Facebook-powered targeting, the opport...

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Food Tube: How video storytelling led to 2m YouTube subscribers
Social

Food Tube: How video storytelling led to 2m YouTube subscribers

8y Tereza Litsa

Food Tube: How video storytelling led to 2m YouTub...

What’s the secret for Food Tube’s successful YouTube presence and how can you create unique content in the food industry? Read More...

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The social customer service gap
Media

The social customer service gap

8y Dale Roberts

The social customer service gap

Eight years ago, Canadian musician Dave Carroll made a customer complaint about United Airlines, very public creating a YouTube video, United Breaks G...

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10 reasons Buzzfeed's Tasty videos dominate on Facebook
Marketing

10 reasons Buzzfeed's Tasty videos dominate on Facebook

8y Tereza Litsa

10 reasons Buzzfeed's Tasty videos dominate on Fac...

Buzzfeed has built a social empire starting from Facebook, expanding to all the popular social networks and Tasty is a great example on how to dominat...

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Snapchat moves into ecommerce: what you need to know
Marketing

Snapchat moves into ecommerce: what you need to know

8y Tereza Litsa

Snapchat moves into ecommerce: what you need to kn...

Snapchat keeps surprising us with its continuous growth and it may become more interesting for brands now that it’s experimenting with ecommerce. As u...

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Five ways to incorporate social shopping into your digital marketing strategy
Ecommerce

Five ways to incorporate social shopping into your digital marketing strate...

8y Rebecca Sentance

Five ways to incorporate social shopping into your...

At eDelivery Expo 2016 in Birmingham’s National Exhibition Centre, Samantha Hearn, Head of Social Media at Anicca Digital, gave a jam-packed presentat...

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How BT Sport uses Twitter during Champions League games
Marketing

How BT Sport uses Twitter during Champions League games

8y Tereza Litsa

How BT Sport uses Twitter during Champions League ...

BT Sport wants to be “at the heart of football” and that’s why it focuses on Twitter during Champions League, especially this year with its exclusive ...

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10 ways brands can use Facebook Live
Social

10 ways brands can use Facebook Live

8y Bob Cargill

10 ways brands can use Facebook Live

It was only a matter of time. On the heels of Periscope’s wildly successful run as pretty much the only game in town over the course of the last year ...

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Understanding our love of visual content
Marketing

Understanding our love of visual content

8y Tereza Litsa

Understanding our love of visual content

We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content? Wheth...

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23 up-to-date stats and facts about Instagram you need to know
Data insights

23 up-to-date stats and facts about Instagram you need to know

8y Christopher Ratcliff

23 up-to-date stats and facts about Instagram you ...

Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and follo...

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