The impact of native advertising across the consumer journey
Content

The impact of native advertising across the consumer journey

4y Tereza Litsa

The impact of native advertising across the consum...

Strengthen your advertising with tactics that influence consumer behavior across every stage of the purchase journey. Read More...

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How to improve your digital marketing with competitor analysis
Digital Marketing

How to improve your digital marketing with competitor analysis

4y Tereza Litsa

How to improve your digital marketing with competi...

Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant t...

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Five Salesforce features that enable offsite collaboration
Collaboration

Five Salesforce features that enable offsite collaboration

4y Jacqueline Dooley

Five Salesforce features that enable offsite colla...

ForceIQ’s eBook outlines 14 underutilized Salesforce features that offer flexibility and connectivity to distributed sales teams. Read More...

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14 ecommerce platform features that retailers can leverage to improve sales
Digital Marketing

14 ecommerce platform features that retailers can leverage to improve sales

4y Jacqueline Dooley

14 ecommerce platform features that retailers can ...

The Plum Tree Group’s 60-page eBook contains a list of fourteen ways sellers can leverage their ecommerce platform to increase sales. Read More...

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The latest trends in education demand & student digital engagement
Digital Advertising

The latest trends in education demand & student digital engagement

4y Tereza Litsa

The latest trends in education demand & student di...

Grow Enrollments' new whitepaper looks at the latest trends in education demand and student digital engagement and what you can learn from them. Read ...

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HR software subscription costs mount over time
Disruptive MarTech

HR software subscription costs mount over time

4y Gareth Platt

HR software subscription costs mount over time

Software Advice, a leading online service for businesses navigating the software selection process, provides a comprehensive pricing guide to HR softw...

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Pitfalls of influencer marketing in Russia and how to avoid them
Digital Marketing

Pitfalls of influencer marketing in Russia and how to avoid them

4y Ivan Padrez

Pitfalls of influencer marketing in Russia and how...

Ivan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully. Read More...

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Simplifying location-based marketing and how to sell it
Emerging Technology

Simplifying location-based marketing and how to sell it

4y Luke Richards

Simplifying location-based marketing and how to se...

Location-based marketing is growing but getting buy-in from managers and selling it to clients isn't always easy. However, a new whitepaper from Revea...

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How realistic strategic planning can help SMBs support annual performance goals
Digital Marketing

How realistic strategic planning can help SMBs support annual performance g...

4y Jacqueline Dooley

How realistic strategic planning can help SMBs sup...

Keap’s new eBook provides tips and guidelines to help SMBs develop a comprehensive strategic plan that helps support their performance goals. Read Mor...

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Brands aren’t using the full slate of available first-party data
Analytics

Brands aren’t using the full slate of available first-party data

4y Jacqueline Dooley

Brands aren’t using the full slate of available fi...

New Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem. ...

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How to improve your SEO after Google’s spot-zero-termination
Digital Marketing

How to improve your SEO after Google’s spot-zero-termination

4y Tereza Litsa

How to improve your SEO after Google’s spot-zero-t...

Google has changed SEO and the way featured snippets show up. Here’s how to adjust your SEO strategy. Read More...

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How to set up your Social Media Engagement Checklist
Digital Marketing

How to set up your Social Media Engagement Checklist

4y Tereza Litsa

How to set up your Social Media Engagement Checkli...

Social media engagement can help you keep your followers interested in your brand. Here’s how to set up an effective engagement checklist. Read More...

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AI-based personalization provides 10%+ revenue uplift to this top retailer
Analytics

AI-based personalization provides 10%+ revenue uplift to this top retailer

4y Jacqueline Dooley

AI-based personalization provides 10%+ revenue upl...

AI-based personalization platform provider ZineOne reveals how personalized in-the-moment engagement increased net revenue by over 10% for a top retai...

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Exponea clarifies the differences between CDPs, DMPs and CRMs
Analytics

Exponea clarifies the differences between CDPs, DMPs and CRMs

4y Jacqueline Dooley

Exponea clarifies the differences between CDPs, DM...

Exponea, a Customer Data Platform provider, created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CR...

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Why the digital ad industry needs to stop conflating ad verification with success
Digital Advertising

Why the digital ad industry needs to stop conflating ad verification with s...

4y Mark Kopera

Why the digital ad industry needs to stop conflati...

Ad verification is no longer the standard bearer for success. As measurement technology advances, advertisers need to focus more on if their ads are g...

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8 questions to ask before replatforming your ecommerce ecosystem
Digital Transformation

8 questions to ask before replatforming your ecommerce ecosystem

4y Jacqueline Dooley

8 questions to ask before replatforming your ecomm...

Brian Wolfe, Capgemini’s VP of Commerce, reviews eight critical questions businesses need to ask before replatforming their commerce system. Read More...

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A comprehensive guide to the Japanese ecommerce market
Digital Marketing

A comprehensive guide to the Japanese ecommerce market

4y Jacqueline Dooley

A comprehensive guide to the Japanese ecommerce ma...

Japanese digital marketing consultancy, Sophola, created a white paper for companies interested in entering Japan’s lucrative $122 billion ecommerce m...

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Challenges & opportunities for brands to improve their CX in 2020
Brand awareness

Challenges & opportunities for brands to improve their CX in 2020

4y Tereza Litsa

Challenges & opportunities for brands to improve t...

How can ecommerce brands overcome their marketing challenges to improve their customer experience? Here are the key findings and tactics to consider. ...

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Why partnering with a web design platform is the right move for your business
Content

Why partnering with a web design platform is the right move for your busine...

4y Jacqueline Dooley

Why partnering with a web design platform is the r...

Duda's eBook explains how agencies, digital publishers, host providers, and SaaS platforms can all benefit from partnering with a web design platform....

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5 Types of Shoppers and How to Win Their Hearts
Digital Marketing

5 Types of Shoppers and How to Win Their Hearts

4y Luke Richards

5 Types of Shoppers and How to Win Their Hearts

From armchair analysts to impulse shoppers, new research from UpSellit identifies five consumer types and suggests ways to appeal to them. Read More...

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8 tips to speed up WordPress performance
Content

8 tips to speed up WordPress performance

4y Tereza Litsa

8 tips to speed up WordPress performance

WordPress speed optimization is critical to higher conversion rate, SEO, and maintaining a successful online presence. Here’s how to achieve it with e...

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The path to owning influencer marketing in 2020 is just 6 steps
Acquisition

The path to owning influencer marketing in 2020 is just 6 steps

4y Luke Richards

The path to owning influencer marketing in 2020 is...

Linqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...

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Data-driven MTA: The only attribution model that counts
Analytics

Data-driven MTA: The only attribution model that counts

5y Luke Richards

Data-driven MTA: The only attribution model that c...

A comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read More...

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How machine learning-powered agencies are reshaping digital marketing
AI & Automation

How machine learning-powered agencies are reshaping digital marketing

5y Jacqueline Dooley

How machine learning-powered agencies are reshapin...

New report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem...

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Retailers are competing with banks for top spots in credit card search rankings
Digital Marketing

Retailers are competing with banks for top spots in credit card search rank...

5y Emily Alford

Retailers are competing with banks for top spots i...

Retailers go toe-to-toe with banks as Adthena ranks SEM performance for companies across the credit card search landscape. Read More...

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Using customer lifetime value (CLV) for ecommerce success
Analytics

Using customer lifetime value (CLV) for ecommerce success

5y Jacqueline Dooley

Using customer lifetime value (CLV) for ecommerce ...

Learn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read More...

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Guide: A modular approach to digital experience platforms
Automation

Guide: A modular approach to digital experience platforms

5y Jacqueline Dooley

Guide: A modular approach to digital experience pl...

It’s time to push through the mediocrity of digital transformation. Discover how a modular DX Platform can fuel the next phase of your evolution. Read...

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