The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, and the big opportunities this presents for marketers.
Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook.
New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and video.
Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week.
In 2015, retail made several steps forward into ecommerce, and pure-play retailers invested in space on the high street. Last year also saw increased focus on services such as click and collect.
How did UK retailers do over the festive period? We've sorted the winners from the losers.
A comprehensive list of this year's most useful email marketing statistics.
Here's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing.
Stats from multiple sources show that U.S. display advertising spend will climb in the next two years.