Stats
13 epic stats and facts from The State of Social webinar
On March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of stats and facts were shared about social media. Here are 13 of our favorites.
The evolution of display: How is advertisers’ use of display advertising changing?
While investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by marketers. So what methods are advertisers employing instead?
Despite the hype, most marketers not investing in hot new technologies
According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are expected to be important to their brands in coming years, but the majority aren't rushing to invest in them before they're fully-baked.
What can advertising spend tell us about the future of social networks?
Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing.
Breaking down the Facebook auction: How to manage rising CPMs and deliver sales
Facebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audience or grow new ones.
YouTube is “on pace to eclipse TV” thanks to savvy algorithm use
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.
Starbucks’ brand suffers following politically-infused announcement
In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next five years.
Our four favourite findings from the ClickZ Digital Advertising Breakfast
What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Digital Advertising Breakfast in London.
Bridging the gap between marketing and IT
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
YouTube is getting rid of 30-second unskippable pre-roll ads
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
