Fospha’s Insights to Unlock eCommerce Growth in 2024
Data insights

Fospha’s Insights to Unlock eCommerce Growth in 2024

4m Fospha Team

Fospha’s Insights to Unlock eCommerce Growth in 20...

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...

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New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season
Brand awareness

New Report Reveals Strategies for Maximising Performance During Black Frida...

8m Fospha Team

New Report Reveals Strategies for Maximising Perfo...

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

1y Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?
ABM

Google, LinkedIn, Facebook – which B2B ad platforms should be on every mark...

2y Rachael King

Google, LinkedIn, Facebook – which B2B ad platform...

While building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...

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How to use contextual customer feedback to become a truly customer-centric organization
Actionable Analysis

How to use contextual customer feedback to become a truly customer-centric ...

3y Cyril Coste

How to use contextual customer feedback to become ...

Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

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What a digital-only world means for your marketing strategy
Data insights

What a digital-only world means for your marketing strategy

4y Luke Richards

What a digital-only world means for your marketing...

DeepCrawl's Alex Schaefer recently spoke to the ClickZ peer network about his observations during Coronavirus. According to him, brands need to be inv...

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Three sure-fire ways to use machine learning for improved personalization
AI & Automation

Three sure-fire ways to use machine learning for improved personalization

5y John Ejiofor

Three sure-fire ways to use machine learning for i...

As personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...

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Cyber Monday 2019: New report offers expert recommendations for online advertisers
Data insights

Cyber Monday 2019: New report offers expert recommendations for online adve...

5y Luke Richards

Cyber Monday 2019: New report offers expert recomm...

A new report from Tobii Pro highlights simple ads which show a deal or saving are good attention grabbers, while informational ads and video ads witho...

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Three key practices separate CX leaders from the rest of the pack
Data insights

Three key practices separate CX leaders from the rest of the pack

5y Luke Richards

Three key practices separate CX leaders from the r...

New report from Medallia highlights the importance of digital feedback channels and having a mixed model of accountability in B2B customer experience....

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IAB/PwC Report: Podcast ads continue to boom by growing 53% over last year
Ad Industry Metrics

IAB/PwC Report: Podcast ads continue to boom by growing 53% over last year

5y Barry Levine

IAB/PwC Report: Podcast ads continue to boom by gr...

Brand awareness and branded content ads increase as a percentage of total ads. Direct response ads are shrinking, but still make up 51.6% of the total...

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What's your Amazon strategy? The evolution of ecommerce
Data insights

What's your Amazon strategy? The evolution of ecommerce

7y Mike O'Brien

What's your Amazon strategy? The evolution of ecom...

Amazon's star is in the ascendancy, thanks to the company's ability to evolve along with customers' behaviors and expectations. As ecommerce grows in ...

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13 epic stats and facts from The State of Social webinar
Data insights

13 epic stats and facts from The State of Social webinar

7y Andrew Warren-Payne

13 epic stats and facts from The State of Social w...

On March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of ...

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The evolution of display: How is advertisers' use of display advertising changing?
Ad Industry Metrics

The evolution of display: How is advertisers' use of display advertising ch...

7y Rebecca Sentance

The evolution of display: How is advertisers' use ...

While investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...

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Despite the hype, most marketers not investing in hot new technologies
Attribution

Despite the hype, most marketers not investing in hot new technologies

7y Al Roberts

Despite the hype, most marketers not investing in ...

According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are...

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What can advertising spend tell us about the future of social networks?
Ad Industry Metrics

What can advertising spend tell us about the future of social networks?

7y Rebecca Sentance

What can advertising spend tell us about the futur...

Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...

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Breaking down the Facebook auction: How to manage rising CPMs and deliver sales
Actionable Analysis

Breaking down the Facebook auction: How to manage rising CPMs and deliver s...

7y Clark Boyd

Breaking down the Facebook auction: How to manage ...

Facebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...

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YouTube is "on pace to eclipse TV" thanks to savvy algorithm use
Data insights

YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

7y Al Roberts

YouTube is "on pace to eclipse TV" thanks to savvy...

The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube'...

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Starbucks' brand suffers following politically-infused announcement
Acquisition

Starbucks' brand suffers following politically-infused announcement

7y Al Roberts

Starbucks' brand suffers following politically-inf...

In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next fi...

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Our four favourite findings from the ClickZ Digital Advertising Breakfast
Actionable Analysis

Our four favourite findings from the ClickZ Digital Advertising Breakfast

7y Leonie Mercedes

Our four favourite findings from the ClickZ Digita...

What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...

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Bridging the gap between marketing and IT
Data insights

Bridging the gap between marketing and IT

7y Andrew Warren-Payne

Bridging the gap between marketing and IT

According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranke...

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YouTube is getting rid of 30-second unskippable pre-roll ads
Ad Industry Metrics

YouTube is getting rid of 30-second unskippable pre-roll ads

7y Al Roberts

YouTube is getting rid of 30-second unskippable pr...

They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...

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Is Twitter slowly dying?
Data insights

Is Twitter slowly dying?

7y Al Roberts

Is Twitter slowly dying?

On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future. Read More...

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Ad blocker use continues to grow rapidly
Ad Industry Metrics

Ad blocker use continues to grow rapidly

7y Al Roberts

Ad blocker use continues to grow rapidly

Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...

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The Year Ahead: Top Resolutions for Digital Advertisers
Ad Industry Metrics

The Year Ahead: Top Resolutions for Digital Advertisers

8y Chad Bronstein

The Year Ahead: Top Resolutions for Digital Advert...

As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017. Read More...

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Cyber Monday breaks record for biggest online sales day in history
Data insights

Cyber Monday breaks record for biggest online sales day in history

8y Al Roberts

Cyber Monday breaks record for biggest online sale...

It probably won't come as a surprise that 2016's Cyber Monday has earned the distinction of being the biggest online sales day in US history. Read Mor...

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How important is Black Friday?
Data insights

How important is Black Friday?

8y Al Roberts

How important is Black Friday?

Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season? Read More...

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Alibaba racks up $17.8 billion in Singles' Day sales
Data insights

Alibaba racks up $17.8 billion in Singles' Day sales

8y Al Roberts

Alibaba racks up $17.8 billion in Singles' Day sal...

Black Friday and Cyber Monday are right around the corner, but the world's biggest online shopping event, Singles' Day, occurred last Friday, November...

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