They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.
As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017.
It probably won't come as a surprise that 2016's Cyber Monday has earned the distinction of being the biggest online sales day in US history.
Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season?
Black Friday and Cyber Monday are right around the corner, but the world's biggest online shopping event, Singles' Day, occurred last Friday, November 11 in China.
Has 2016 been the year of the ad blocker? The numbers of worldwide users has soared driven by mobile uptake. Ad blocking ... read more
It’s the moment we’ve been waiting for. All us mobile-first proponents have been sat patiently rubbing our hands and saying “you’ll see, ... read more
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more