55% of online product searches begin on Amazon: stats
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more
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Is Hillary Clinton running one of the least effective presidential marketing campaigns ever?
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Pokestops drive footfall and nine other augmented reality charts
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
Five tips to maximise content ROI for every industry
An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ... read more
Which is the king of mobile: China or US? Where is the biggest opportunity?
We put China and United States head to head on smartphone sales and smartphone penetration; 4G subscribers; 4G coverage and speed; mobile internet users and m-commerce; to find out where the world’s biggest m-commerce opportunity lies.
Are ecommerce customer retention strategies improving?
New stats suggest that retailers are improving their customer retention rates, so is this the result of a focus on the customer ... read more
11 tweets and takeaways from ClickZ Live and Shift San Francisco
Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accenture, ... read more
Why do big US companies take mobile less seriously than Chinese companies?
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
Ofcom dives into ‘digital detox’ data in new report
The 2016 Communications Market Report from Ofcom has shed some fresh light on the latest behavioural trends of UK consumers and how ... read more
As Google AMP enters the mobile SERPs, some see lower CTRs
Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking ... read more
