While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
Ad Industry Metrics
Video content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook ... read more
Ad blocking is on the rise, in large part because advertisers haven't got their user experiences up to snuff, as these stats from new IAB research reflect.
What do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A.
Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is back on top.
Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking on search.
Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that simple.
Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report from HubSpot shows.
A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming?
Millennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with brands.