Nine stats about Twitter video ads and why we cannot ignore them
Video content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook ... read more
Ad Industry Metrics
Stats of the Week: UX gets an F
Ad blocking is on the rise, in large part because advertisers haven't got their user experiences up to snuff, as these stats from new IAB research reflect.
Stats of the week: All about mobile apps
What do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A.
Google beats Apple to become world’s most valuable brand [Study]
Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is back on top.
Where do the biggest brands spend their marketing dollars?
Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking on search.
Viewability has much more gray area than you realize [Study]
Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that simple.
Stats of the week: consumers say no to online advertising
Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report from HubSpot shows.
Study: Marketers are clueless on cross-channel measurement
A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming?
Study: 73% of ‘millennials’ prefer to contact brands via email
Millennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with brands.
Snow White and the Seven Stats: Figures from the last week in digital
What do 41, 87 and 1.1 trillion have in common? They're all important numbers this week, where we've compiled seven stats about VR interest, ad spend projections and budgets.
