Stats from multiple sources show that U.S. display advertising spend will climb in the next two years.
Ad Industry Metrics
Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid search budgets but is this just an interim trend?
A new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still modest.
New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure.
A new study by the CMO council shows that while marketers see the value of visual content, especially video, there are few systems in place to organize and distribute that content.
Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change?
According to a new study by the CMO Council, content marketing is on the rise - but less than half of B2B marketers think their strategies are at least somewhat effective.
As the gaming community is growing, it’s critical for marketers to understand the nuances of gamers’ sharing behavior, such as sharing on Twitter and Reddit, rather than Facebook.
An industry report shows that in the first quarter of 2015, HTML5 outperformed Flash ads by 400 percent in terms of interaction rate, and the latter resulted in 5.35 billion wasted rich media ad impressions. How to solve this mobile advertising problem?
Both sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester.