ShareThis Calculates Cash Value of a Share

Ad Industry Metrics ShareThis Calculates Cash Value of a Share

9y Susan Kuchinskas

ShareThis Calculates Cash Value of a Share

Shares and recommendations add to the bottom line, while a "fabulous" review from a stranger trumps a "meh" from Mom. Read More...

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U.S. Internet Ad Revenues Soar to a Record $42.8 Billion

Ad Industry Metrics U.S. Internet Ad Revenues Soar to a Record $42.8 Billion

9y Yuyu Chen

U.S. Internet Ad Revenues Soar to a Record $42.8 B...

An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Read More...

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Over 70 Percent of Marketers Fail to Target Consumers With Behavioral Data [Study]

Ad Industry Metrics Over 70 Percent of Marketers Fail to Target Consumers With Behavioral Data [Study]

9y Yuyu Chen

Over 70 Percent of Marketers Fail to Target Consum...

A recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Read More...

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Nielsen: APAC Leads Global Ad Spend in Q3 2013

Ad Industry Metrics Nielsen: APAC Leads Global Ad Spend in Q3 2013

9y Yuyu Chen

Nielsen: APAC Leads Global Ad Spend in Q3 2013

Nielsen released advertising expenditure trends in Q3 2013, showing growth in Asia Pacific and a slight decline in North America. Read More...

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Nielsen: 73% of Brand Tweeters Also Tweet About TV

Ad Industry Metrics Nielsen: 73% of Brand Tweeters Also Tweet About TV

9y Yuyu Chen

Nielsen: 73% of Brand Tweeters Also Tweet About TV

Nielsen's analysis reveals that among 7.6 million Twitter users who tweeted about brands from August to October last year, 5.5 million tweeted about T...

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U.S. Online Ad Revenues Soar 15% to $10.69B in Q3 2013

Ad Industry Metrics U.S. Online Ad Revenues Soar 15% to $10.69B in Q3 2013

9y Liva Judic

U.S. Online Ad Revenues Soar 15% to $10.69B in Q3 ...

Revenue from online ads in the U.S. soared by 15 percent from a year earlier to $10.69 billion in the third quarter. Read More...

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U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year Ago

Ad Industry Metrics U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year Ago

9y Greg Jarboe

U.S. Video Ad Views Top 26 Billion in November, Mo...

Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 bil...

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Major CPG Companies Put More PPC Budget Into Brand Awareness

Ad Industry Metrics Major CPG Companies Put More PPC Budget Into Brand Awareness

9y Jessica Lee

Major CPG Companies Put More PPC Budget Into Brand...

Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the l...

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Cyber Monday 2013: Largest Online Spend in U.S. History

Ad Industry Metrics Cyber Monday 2013: Largest Online Spend in U.S. History

9y Jessica Lee

Cyber Monday 2013: Largest Online Spend in U.S. Hi...

Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Read More...

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New Brand Advocacy Index Measures Impact of Word-of-Mouth Recommendations [Survey]

Ad Industry Metrics New Brand Advocacy Index Measures Impact of Word-of-Mouth Recommendations [Survey]

9y Yuyu Chen

New Brand Advocacy Index Measures Impact of Word-o...

Boston Consulting Group (BCG) shares the results of their new Brand Advocacy Index report to measure the impact of word-of-mouth recommendations on br...

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More Than Half of Advertisers Cannot Measure Digital Video Campaigns [Study]

Ad Industry Metrics More Than Half of Advertisers Cannot Measure Digital Video Campaigns [Study]

9y Yuyu Chen

More Than Half of Advertisers Cannot Measure Digit...

A November survey by BrandAds reveals that 60 percent of advertisers lack tools and timely data to measure digital video campaigns. Read More...

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Facebook Ads Give Paid Search Campaigns ROI Boost [Study]

Ad Industry Metrics Facebook Ads Give Paid Search Campaigns ROI Boost [Study]

9y Jessica Lee

Facebook Ads Give Paid Search Campaigns ROI Boost ...

Kenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend th...

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Technology, Integration & Disparate Data Top Marketing Challenges [Study]

Ad Industry Metrics Technology, Integration & Disparate Data Top Marketing Challenges [Study]

9y Yuyu Chen

Technology, Integration & Disparate Data Top M...

More and more brands grasp the importance of integrated digital marketing strategies today,yet struggle with complicated technology, decentralized dat...

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Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ROI: Nielsen

Ad Industry Metrics Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ROI: Nielsen

9y Yuyu Chen

Marketers, Sellers & Agencies Crave Common Metrics...

A recent joint report from Nielsen and ANA reveals that advertisers need to measure effectiveness of their multi-screen campaigns with common metrics....

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VIDEO: Agencies Face Significant Digital Marketing Skills Shortage [Study]

Ad Industry Metrics VIDEO: Agencies Face Significant Digital Marketing Skills Shortage [Study]

9y Melanie White

VIDEO: Agencies Face Significant Digital Marketing...

Ad agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by...

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Marketers Still Struggle to Harness Power of Big Data [Study]

Ad Industry Metrics Marketers Still Struggle to Harness Power of Big Data [Study]

9y Yuyu Chen

Marketers Still Struggle to Harness Power of Big D...

A recent big data report by Rocket Fuel reveals that although big data can translate consumer behavior into increased sales, it is not used sufficient...

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comScore: Google Continues to Lead US Search Market Despite Drop in Queries

Ad Industry Metrics comScore: Google Continues to Lead US Search Market Despite Drop in Queries

9y Yuyu Chen

comScore: Google Continues to Lead US Search Marke...

Google continues to lead the way in the U.S. search market despite a 2 percent drop in overall search queries in September 2013, according to comScore...

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A New Look at the Value of Data to Marketers and the Economy

Ad Industry Metrics A New Look at the Value of Data to Marketers and the Economy

9y Stephanie Miller

A New Look at the Value of Data to Marketers and t...

New research from the Data-Driven Marketing Institute outlines the scope and flow of data through our data-driven economy. Read More...

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2013 Global Ad Spend Gains Driven by Digital & Latin American Growth as Europe Falters

Ad Industry Metrics 2013 Global Ad Spend Gains Driven by Digital & Latin American Growth as Europe Falters

9y Yuyu Chen

2013 Global Ad Spend Gains Driven by Digital &...

Gains in global ad spend in the first half od 2013 are driven by online display advertising and growth in Asia-Pacific and Latin America, according to...

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Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo

Ad Industry Metrics Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo

9y Yuyu Chen

Q3 2013 US Paid Search Spend Continues Upward Tren...

Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Read More...

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The Big Disconnect: Why Marketers are Slow to Embrace Mobile Ads and 5 Things You Can Do

Ad Industry Metrics The Big Disconnect: Why Marketers are Slow to Embrace Mobile Ads and 5 Things You Can Do

9y Andrew Solmssen

The Big Disconnect: Why Marketers are Slow to Embr...

Mobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with lega...

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IAB: Internet Ad Revenues Surged in First Half of 2013

Ad Industry Metrics IAB: Internet Ad Revenues Surged in First Half of 2013

9y Yuyu Chen

IAB: Internet Ad Revenues Surged in First Half of ...

The most recent IAB report reveals that internet ad revenues reached a new peak in the first six months of 2013. Read More...

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Paid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study

Ad Industry Metrics Paid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study

9y Yuyu Chen

Paid Media Spend Rising, 96% of Brands Use Owned: ...

The new Converged Media report, the culmination of a series of consumer and marketer surveys by London-based agency Seven. Read More...

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Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey

Ad Industry Metrics Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey

9y Yuyu Chen

Mobile Advertising Budgets Up 142 Percent Over 201...

Marketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey. Read ...

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Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

Ad Industry Metrics Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

9y Yuyu Chen

Black Friday 2013: Embrace Omnichannel Behavior an...

A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Read More...

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Over 50 Percent of Unique Email Opens Now Mobile

Ad Industry Metrics Over 50 Percent of Unique Email Opens Now Mobile

9y Yuyu Chen

Over 50 Percent of Unique Email Opens Now Mobile

The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Read More...

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Nielsen: Younger Consumers Are Easier to Reach Online

Ad Industry Metrics Nielsen: Younger Consumers Are Easier to Reach Online

9y Yuyu Chen

Nielsen: Younger Consumers Are Easier to Reach Onl...

Nielsen’s recent study provides insights into consumers’ response to online advertising. In a nutshell, younger consumers are easier to target than ol...

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