A new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad revenue by 2019.
Ad Industry Metrics
The digital advertising space grew 16 percent last year to a total of $49.5 billion in sales, driven by a surge in mobile ad revenues.
A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future.
A new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game.
A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolsets would result in better data use.
ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year, garnering a whopping 81 percent of shares.
Comparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior citizens are joining Facebook.
The trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So what measurement challenges do advertisers have?
Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance.
The number of ad campaigns that reached their intended targets declined across the board, particularly among the Gen X demographic.