BIA/Kelsey predicts that SMBs will spend more than $50 billion on local media in 2015. Additionally, they will continue to allocate even more ad dollars to digital.
Ad Industry Metrics
After several disappointing years, chief marketing officers (CMOs) are finally seeing marked improvement within the industry.
In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers do to change this?
According to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How should marketers deal with these rising costs?
Studies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which they do so.
A recent report from Sharethrough shows that branded editorial content on owned sites has attracted the lion’s share, almost 70 percent, of editorial media spend.
Within the next five years, U.S. social advertising revenues will reach $15 billion, with native and mobile leading the way.
Shares and recommendations add to the bottom line, while a "fabulous" review from a stranger trumps a "meh" from Mom.
An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013.
A recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data.