A recent report from Sharethrough shows that branded editorial content on owned sites has attracted the lion’s share, almost 70 percent, of editorial media spend.
Ad Industry Metrics
Within the next five years, U.S. social advertising revenues will reach $15 billion, with native and mobile leading the way.
Shares and recommendations add to the bottom line, while a "fabulous" review from a stranger trumps a "meh" from Mom.
An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013.
A recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data.
Nielsen released advertising expenditure trends in Q3 2013, showing growth in Asia Pacific and a slight decline in North America.
Nielsen's analysis reveals that among 7.6 million Twitter users who tweeted about brands from August to October last year, 5.5 million tweeted about TV as well.
Revenue from online ads in the U.S. soared by 15 percent from a year earlier to $10.69 billion in the third quarter.
Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data.
Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the largest brands from using PPC for brand awareness campaigns, according to a new AdGooroo study.