A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolsets would result in better data use.
Ad Industry Metrics
ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year, garnering a whopping 81 percent of shares.
Comparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior citizens are joining Facebook.
The trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So what measurement challenges do advertisers have?
Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance.
The number of ad campaigns that reached their intended targets declined across the board, particularly among the Gen X demographic.
BIA/Kelsey predicts that SMBs will spend more than $50 billion on local media in 2015. Additionally, they will continue to allocate even more ad dollars to digital.
After several disappointing years, chief marketing officers (CMOs) are finally seeing marked improvement within the industry.
In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers do to change this?
According to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How should marketers deal with these rising costs?