The report, namely Trust In Advertising 2013, reveals that consumers globally are increasingly turning to online media for more information about bran...
View articleIndustry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView Pu...
View articleNielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased...
View articleUnruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to sh...
View articleNielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K. Read More...
View articleA new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads....
View articleThe report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth f...
View articleAbout 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured. Read More...
View articleBrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights. Read More...
View articleA recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013. Read More...
View articleIAB reports that digital ad revenue has scored all-time highs two years running. Read More...
View articleThe Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen. Read M...
View articleAnnual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Read More...
View articleGroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads. Read More...
View articleAbout 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen. Read More...
View articleA recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs. Read More...
View articleAround 57 percent of U.S. smartphone users see at least one mobile ad a day, according to a recent Nielsen study. Read More...
View articleRoughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Oo...
View article59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured. Read More...
View articleE-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Read More...
View articleAdvertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey. Read More...
View articleA new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video. Read More...
View articleMarketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest. Read More...
View articleGlobal advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Read More...
View articleThe report finds global paid search spend was up 18 percent in 2012. Read More...
View articleConsumers watched 11.3 billion online video ads last month, according to a new report by comScore. Read More...
View articleBy 2017, over 15 percent of mobile subscribers will use a smartphone or tablet for online banking, according to Juniper Research. Read More...
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