Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). Read More...
View articleNovember 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Read More...
View articleA new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad. Rea...
View articleA new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Read More...
View articleOutcast Media says it has identified a segment of consumers who are almost unreachable via most media. Luckily, there's one spot they reliably turn up...
View articleIn 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas...
View articleOverall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all...
View articleOnline holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hel...
View articleConsumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To ex...
View articleNew study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying." Re...
View articleA new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Read More...
View articleMobile has become a core focus for all integrated marketing campaigns. So much so, that 87 percent of marketers are planning to increase their emphasi...
View articleAs much as 77 percent of businesses think data management platforms will play a critical or major supporting role in expanding their long-term adverti...
View articleNinety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by loca...
View articleThe telecommunications sector's global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report. Rea...
View articleFifty-two percent of U.K. advertisers believe digital video to be as effective as TV advertisements, according to a new survey by BrightRoll. Read Mor...
View articleEvery day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network. Read More...
View articleThere are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is in...
View articleSeven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Can...
View articleEighty-seven percent of B2B marketers now spread their message through social media, according to the Content Marketing Institute. Read More...
View articleFacebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and adjusted prof...
View articleDo you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell ...
View articleAs Facebook’s Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seein...
View articleInternet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report. Read More...
View articleThe IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Read More...
View articleAn IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video...
View articleNielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. R...
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