Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Read More...
View articleBorrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Read ...
View articleThe firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Read More...
View articleVivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expe...
View articleAn online ad industry coalition updated stakeholders on movement toward more relevant ad metrics. Read More...
View articleTBG digital reverses original Facebook and Twitter ad finding. Read More...
View articleFacebook mobile ads drove 4 times as many CTRs as Twitter ads, said TBG Digital. Read More...
View articleBoth have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis. Read More...
View articleDigital will account for 25% of the local ad market in the future, says BIA/Kelsey. Read More...
View articleNielsen said online ad spending rose 35% in the Middle East and Africa. Read More...
View articleStudy says alcohol brands are among the least responsive to consumer wall posts on Facebook. Read More...
View articleGroups on the right accounted for 93 percent of the $8.3M in online ad spend so far. Read More...
View articleOnline ad revenue hit $8.4B in the first three months of 2012. Read More...
View articleMillward Brown's BrandZ finds other social platforms are "social climbers" too. Read More...
View articleIAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011. Read More...
View articleGroupM predicts global web ad spend will hit around $98 billion in 2012. Read More...
View articleCP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends. Read More...
View articleExamines ad viewability rates from 12 major brands, across nearly 2 billion impressions. Read More...
View articleSearch and display investments both fell about 6 percent. Read More...
View articleBorrell forecasts online and other media spending for the 2012 election. Read More...
View articleFor every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Read More...
View articleDemocrats and Obama's campaign outspent Republicans 2 to 1. Read More...
View articleBut Google will soon catch up in the display category, eMarketer says. Read More...
View articleSuper PACs spent $5.86 million on web ads to support or oppose 2012 presidential candidates. Read More...
View articleDigital marketing dollars to grow 23.3 percent, eMarketer says, while print spending falls. Read More...
View articleMarin Software reported 10 percent of search ad clicks in Q4 2011 came from mobile and tablet devices. Read More...
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