ShareThis Tops New Ad Entity Ranking From ComScore
Ad Industry Metrics

ShareThis Tops New Ad Entity Ranking From ComScore

12y ClickZ Stats Staff

ShareThis Tops New Ad Entity Ranking From ComScore

Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Read More...

View article
Borrell Refines Local Digital Ad Market Segments
Ad Industry Metrics

Borrell Refines Local Digital Ad Market Segments

12y Kate Kaye

Borrell Refines Local Digital Ad Market Segments

Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Read ...

View article
ComScore Pushes Viewability Metric for Scarcity's Sake
Ad Industry Metrics

ComScore Pushes Viewability Metric for Scarcity's Sake

12y Matt Kapko

ComScore Pushes Viewability Metric for Scarcity's ...

The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
VivaKi Pairs with comScore to Push Viewability Metric
Ad Industry Metrics

VivaKi Pairs with comScore to Push Viewability Metric

12y Susan Kuchinskas

VivaKi Pairs with comScore to Push Viewability Met...

VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expe...

View article
IPTV Use on the Rise
Ad Industry Metrics

IPTV Use on the Rise

12y Daniel Mickens

IPTV Use on the Rise

Ten percent of homes have Internet protocol televisions Read More

View article
Industry Aims for Viewable Impressions to Take Hold in 2013
Ad Industry Metrics

Industry Aims for Viewable Impressions to Take Hold in 2013

12y Kate Kaye

Industry Aims for Viewable Impressions to Take Hol...

An online ad industry coalition updated stakeholders on movement toward more relevant ad metrics. Read More...

View article
Promoted Tweets See 1% to 3% Engagement on Average
Ad Industry Metrics

Promoted Tweets See 1% to 3% Engagement on Average

12y Matt Kapko

Promoted Tweets See 1% to 3% Engagement on Average

TBG digital reverses original Facebook and Twitter ad finding. Read More...

View article
Facebook Mobile Ad CPM Rates Near $10
Ad Industry Metrics

Facebook Mobile Ad CPM Rates Near $10

12y Matt Kapko

Facebook Mobile Ad CPM Rates Near $10

Facebook mobile ads drove 4 times as many CTRs as Twitter ads, said TBG Digital. Read More...

View article
Digital Ad Spend Gap Widens Between Obama and Romney
Ad Industry Metrics

Digital Ad Spend Gap Widens Between Obama and Romney

12y Kate Kaye

Digital Ad Spend Gap Widens Between Obama and Romn...

Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis. Read More...

View article
Digital Ad Revenues Will Grow 13% in 2012
Ad Industry Metrics

Digital Ad Revenues Will Grow 13% in 2012

12y Melanie White

Digital Ad Revenues Will Grow 13% in 2012

Digital will account for 25% of the local ad market in the future, says BIA/Kelsey. Read More...

View article
Online Ad Spend Up 12% Globally in Q1
Ad Industry Metrics

Online Ad Spend Up 12% Globally in Q1

12y Melanie White

Online Ad Spend Up 12% Globally in Q1

Nielsen said online ad spending rose 35% in the Middle East and Africa. Read More...

View article
Telecom Firms Are Most Responsive on Facebook
Ad Industry Metrics

Telecom Firms Are Most Responsive on Facebook

12y Kate Kaye

Telecom Firms Are Most Responsive on Facebook

Study says alcohol brands are among the least responsive to consumer wall posts on Facebook. Read More...

View article
Super PACs Spent Over $8M on Digital Ads in Presidential Race
Ad Industry Metrics

Super PACs Spent Over $8M on Digital Ads in Presidential Race

12y Kate Kaye

Super PACs Spent Over $8M on Digital Ads in Presid...

Groups on the right accounted for 93 percent of the $8.3M in online ad spend so far. Read More...

View article
Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows
Ad Industry Metrics

Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows

12y Kate Kaye

Q1 Digital Ad Revenue Highest Ever but Growth Rate...

Online ad revenue hit $8.4B in the first three months of 2012. Read More...

View article
Facebook Shows Fast Growth in Brand Value
Ad Industry Metrics

Facebook Shows Fast Growth in Brand Value

12y Anna Maria Virzi

Facebook Shows Fast Growth in Brand Value

Millward Brown's BrandZ finds other social platforms are "social climbers" too. Read More...

View article
Internet Ad Revenue Totals $31B in 2011, Up 22%
Ad Industry Metrics

Internet Ad Revenue Totals $31B in 2011, Up 22%

12y Anna Maria Virzi

Internet Ad Revenue Totals $31B in 2011, Up 22%

IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011. Read More...

View article
Digital to Hit Nearly 20% of Global Ad Spend in 2012
Ad Industry Metrics

Digital to Hit Nearly 20% of Global Ad Spend in 2012

12y Kate Kaye

Digital to Hit Nearly 20% of Global Ad Spend in 20...

GroupM predicts global web ad spend will hit around $98 billion in 2012. Read More...

View article
Agency Survey: Early 2012 Social Dollars Boom
Ad Industry Metrics

Agency Survey: Early 2012 Social Dollars Boom

12y Christopher Heine

Agency Survey: Early 2012 Social Dollars Boom

CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends. Read More...

View article
ComScore: In-View Ads Vary Sharply by Site and Ad Type
Ad Industry Metrics

ComScore: In-View Ads Vary Sharply by Site and Ad Type

12y Zachary Rodgers

ComScore: In-View Ads Vary Sharply by Site and Ad ...

Examines ad viewability rates from 12 major brands, across nearly 2 billion impressions. Read More...

View article
Spending on Digital Ads Fell Sharply in Q4
Ad Industry Metrics

Spending on Digital Ads Fell Sharply in Q4

12y Douglas Quenqua

Spending on Digital Ads Fell Sharply in Q4

Search and display investments both fell about 6 percent. Read More...

View article
Online Political Spending to Hit $159 Million in 2012
Ad Industry Metrics

Online Political Spending to Hit $159 Million in 2012

12y Kate Kaye

Online Political Spending to Hit $159 Million in 2...

Borrell forecasts online and other media spending for the 2012 election. Read More...

View article
For Newspapers, Uneven Progress Toward Digital Profits
Ad Industry Metrics

For Newspapers, Uneven Progress Toward Digital Profits

12y Douglas Quenqua

For Newspapers, Uneven Progress Toward Digital Pro...

For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Read More...

View article
Infographic: Obama vs. Republicans in Online Ad Spend
Ad Industry Metrics

Infographic: Obama vs. Republicans in Online Ad Spend

12y Kate Kaye

Infographic: Obama vs. Republicans in Online Ad Sp...

Democrats and Obama's campaign outspent Republicans 2 to 1. Read More...

View article
Researcher: Facebook's 2012 Ad Sales to Top $5B
Ad Industry Metrics

Researcher: Facebook's 2012 Ad Sales to Top $5B

12y Christopher Heine

Researcher: Facebook's 2012 Ad Sales to Top $5B

But Google will soon catch up in the display category, eMarketer says. Read More...

View article
Surprising Leaders in Super PAC Web Ad Spending Race
Ad Industry Metrics

Surprising Leaders in Super PAC Web Ad Spending Race

12y Kate Kaye

Surprising Leaders in Super PAC Web Ad Spending Ra...

Super PACs spent $5.86 million on web ads to support or oppose 2012 presidential candidates. Read More...

View article
Report: Online Ads To Beat Print Spend For First Time
Ad Industry Metrics

Report: Online Ads To Beat Print Spend For First Time

12y Christopher Heine

Report: Online Ads To Beat Print Spend For First T...

Digital marketing dollars to grow 23.3 percent, eMarketer says, while print spending falls. Read More...

View article
Mobile Drives More Search Ad Clicks
Ad Industry Metrics

Mobile Drives More Search Ad Clicks

12y ClickZ Stats Staff

Mobile Drives More Search Ad Clicks

Marin Software reported 10 percent of search ad clicks in Q4 2011 came from mobile and tablet devices. Read More...

View article
1 4 5 6 7 8 26