IDG Study Finds 95% of Consumers Use Social Media
Audience

IDG Study Finds 95% of Consumers Use Social Media

11y James Dohnert

IDG Study Finds 95% of Consumers Use Social Media

New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Read More...

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Google Study Reveals Web Influencing Smartphone Sales
Audience

Google Study Reveals Web Influencing Smartphone Sales

11y James Dohnert

Google Study Reveals Web Influencing Smartphone Sa...

Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Read More...

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GroupM Study on Facebook Algo Change Reveals Significant Decline in Consumer Reach
Audience

GroupM Study on Facebook Algo Change Reveals Significant Decline in Consume...

11y James Dohnert

GroupM Study on Facebook Algo Change Reveals Signi...

GroupM recently analyzed 25 Facebook brand pages in a recent study into the new Facebook algorithm. Read More...

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Consumers Watched 11 Billion Online Video Ads in October
Audience

Consumers Watched 11 Billion Online Video Ads in October

11y James Dohnert

Consumers Watched 11 Billion Online Video Ads in O...

A new study from comScore finds that consumers watched 11 billion online video ads in October. Read More...

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Viewership of Ad-Supported Online Video Has Grown 17% This Year
Audience

Viewership of Ad-Supported Online Video Has Grown 17% This Year

11y James Dohnert

Viewership of Ad-Supported Online Video Has Grown ...

Ad-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Read More...

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Facebook Loves Its Candy
Audience

Facebook Loves Its Candy

11y James Dohnert

Facebook Loves Its Candy

New research from social media benchmarking company Unmetric finds that Facebook is the social media platform of choice for candy companies. Read More...

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Obama vs. Romney: Who’s Winning the YouTube Vote?
Audience

Obama vs. Romney: Who’s Winning the YouTube Vote?

12y Greg Jarboe

Obama vs. Romney: Who’s Winning the YouTube Vote?

President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, ...

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U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016
Audience

U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016

12y James Dohnert

U.S. Mobile Local Ad Revenue Will Reach $5.8 Billi...

Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Read More...

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40% of Consumers Enjoy Getting Marketing Emails From Their Preferred Brands
Audience

40% of Consumers Enjoy Getting Marketing Emails From Their Preferred Brands

12y James Dohnert

40% of Consumers Enjoy Getting Marketing Emails Fr...

According to a study by Blue Kangaroo, as much as 35 percent of consumers said they are "very interested" in receiving emails from their favorite bran...

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Over 9.4 Billion Online Video Ads Were Seen in September
Audience

Over 9.4 Billion Online Video Ads Were Seen in September

12y James Dohnert

Over 9.4 Billion Online Video Ads Were Seen in Sep...

ComScore found that over 50 percent of the total U.S. population saw online video ads last month. Read More...

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4 Out of 10 Consumers Use Local Search Once a Day
Audience

4 Out of 10 Consumers Use Local Search Once a Day

12y James Dohnert

4 Out of 10 Consumers Use Local Search Once a Day

YP's new study "How Consumers are using Local Search" found that with the proliferation of smartphones and tablets, more consumers are using local sea...

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Facebook Brand Engagement Up 896% - New Adobe Study
Audience

Facebook Brand Engagement Up 896% - New Adobe Study

12y James Dohnert

Facebook Brand Engagement Up 896% - New Adobe Stud...

Adobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new Timeline feature. Read More...

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It's Quality Over Quantity When It Comes to Facebook Brand Page Fans
Audience

It's Quality Over Quantity When It Comes to Facebook Brand Page Fans

12y James Dohnert

It's Quality Over Quantity When It Comes to Facebo...

A new study from Facebook app developer Napkin Labs has found that just because a brand's Facebook page has more fans doesn't mean it will see more us...

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Females Lead Mobile Retail Adoption Rates
Audience

Females Lead Mobile Retail Adoption Rates

12y Matt Kapko

Females Lead Mobile Retail Adoption Rates

ComScore study found that females comprised a higher share of the time spent on retail destinations. Read More...

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ShareThis Tops New Ad Entity Ranking From ComScore
Ad Industry Metrics

ShareThis Tops New Ad Entity Ranking From ComScore

12y ClickZ Stats Staff

ShareThis Tops New Ad Entity Ranking From ComScore

Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Read More...

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Women Dig Mickey Mouse in Mobile
Audience

Women Dig Mickey Mouse in Mobile

12y Kate Kaye

Women Dig Mickey Mouse in Mobile

Women comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Read More...

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Pinterest's and Instagram's Global Market Share Grows
Audience

Pinterest's and Instagram's Global Market Share Grows

12y Search Engine Watch

Pinterest's and Instagram's Global Market Share Gr...

Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Read More...

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More African Americans, Hispanics Respond to Digital Audio Ads
Audience

More African Americans, Hispanics Respond to Digital Audio Ads

12y Daniel Mickens

More African Americans, Hispanics Respond to Digit...

Over 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. Read More...

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Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race
Audience

Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race

12y Kate Kaye

Ebay Beat Groupon, LivingSocial in Mobile Shopping...

Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Rea...

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Social Media Access Via Mobile Grows
Audience

Social Media Access Via Mobile Grows

12y Madeline Bennett

Social Media Access Via Mobile Grows

Almost 37% of mobile users accessed a social site or blog on their handset in Q2. Read More...

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Summer Travel Boosts Hotel and Transportation Sites
Audience

Summer Travel Boosts Hotel and Transportation Sites

12y Melanie White

Summer Travel Boosts Hotel and Transportation Site...

In June travel site traffic rose 9 percent according to comScore. Read More...

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Women Flock to Tumblr and Groupon in Europe
Audience

Women Flock to Tumblr and Groupon in Europe

12y Daniel Mickens

Women Flock to Tumblr and Groupon in Europe

Nearly 70 percent of Tumblr visitors in Europe were women in May. Read More...

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Insomniacs More Likely to Watch TV Online
Audience

Insomniacs More Likely to Watch TV Online

12y Daniel Mickens

Insomniacs More Likely to Watch TV Online

Resonate found insomniacs are 30% more likely to spend more than 40 hours a week online. Read More...

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Pinterest Audience Grows 8X in Latin America
Audience

Pinterest Audience Grows 8X in Latin America

12y Kate Kaye

Pinterest Audience Grows 8X in Latin America

ComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil. Read More...

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Women and Swing State Visitors Big on Facebook
Audience

Women and Swing State Visitors Big on Facebook

12y Kate Kaye

Women and Swing State Visitors Big on Facebook

Hitwise said 1 in every 5 page views in the U.S. happened on Facebook. Read More...

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5 European Nations Love Their Sports Sites
Audience

5 European Nations Love Their Sports Sites

12y Christopher Heine

5 European Nations Love Their Sports Sites

Turkish and Irish consumers lead the pack, comScore says, reading about sports online almost as much Americans. Read More...

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One in Two U.S. Households Own an Apple Product
Audience

One in Two U.S. Households Own an Apple Product

12y Alastair Stevenson

One in Two U.S. Households Own an Apple Product

More than 55 million homes have a Mac, iPhone, iPad, or iPod. Read More...

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