Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
If you work in ecommerce, you will understand the importance of great product imagery to entice users to buy.
As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad formats.
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
No mobile project should get the green light until there has been a thorough economic feasibility assessment to evaluate if the potential ... read more
Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full advantage of this emerging trend, which is expected to surge throughout 2016?
A mobile web or app project requires a comprehensive evaluation of its technical requirements; the implementation plans and roadmap; company and customer ... read more