The platform, an upgrade of LinkedIn's Sales Navigator, uses data to provide actionable insights and recommendations, helping sellers understand buyer...
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View articleThe deal, worth $60 million per year for Reddit, allows Google exclusive access to Reddit's data for use in Search and AI projects. Read More...
View articleDespite a 1.5% drop in sales and global inflation, Nestlé has strategically increased its marketing spend by 0.8% in 2023. This decision has resulted ...
View articleAs AI technologies continue to evolve, the synergy between human creativity and artificial intelligence will become increasingly important in crafting...
View articleWith millions in funding secured, Sora signals where exponentially evolving AI aims to take visual media next. Ready to manifest visions at the speed ...
View articleForbes' venture into The Sandbox metaverse signifies a leap into the future, setting new standards for digital interactions and user engagement. Read ...
View articleThe Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals...
View articleWielding graphs and analytics has its place. But to truly capture executive attention in today’s impatient digital arena, we must step into the shoes ...
View articleDespite slow adoption, AI's potential in marketing is vast, offering personalized strategies and content creation. However, challenges include talent ...
View articleAs the search giant delves deeper into the realm of artificial intelligence (AI), it is clear that SGE will have a profound impact on the future of SE...
View articleGoogle's new search engine rollout in Europe is a response to the EU's Digital Markets Act, introducing features to enhance user experience and promot...
View articleIn the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...
View articleMarketers need to be aware of the proposed directive's provisions and adapt their campaign strategies accordingly. Read More...
View articleWhile calling out rival brands in marketing can yield positive results, it is not a one-size-fits-all solution. There are limitations and potential dr...
View articleFospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this pa...
View articleTikTok's best practice guide offers advertisers insights on optimizing ad campaigns, including account structure, campaign setup, data connection, bud...
View articleThe partnership will accelerate Admiral's transformation change strategy, promising superior customer experiences. Google Cloud’s data analytics capab...
View articleNew partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...
View articleEU rules Apple's iMessage need not be interoperable with WhatsApp, and Microsoft's Bing escapes stricter control, marking a significant shift in tech ...
View articleThe campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endor...
View articleSocial media content calendars are crucial for businesses to plan, organize, and optimize their strategies, ensuring effective audience engagement and...
View articleOne of the key promises of GenAI is its ability to deliver personalized experiences that resonate with consumers’ unique preferences and journey...
View articleHarnessing customer data can transform marketing strategies, enabling businesses to understand their customers, explore new markets, and optimize digi...
View articleIn the rapidly evolving landscape of digital marketing, staying ahead of the curve is crucial. As technology advances and consumer behavior shifts, bu...
View articleGemini is rolling out on Android and iOS phones in the US in English starting immediately, and will be fully available in the coming weeks, Read More...
View articleWhen BMW and MG falsely advertised "zero emissions" cars, regulators roared "greenwashing," sounding an alarm for any hasty marketer missing key conte...
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