Four hallmarks of a successful agent-client relationship
Collaboration

Four hallmarks of a successful agent-client relationship

10m JoAnne Gritter

Four hallmarks of a successful agent-client relati...

The obvious yet not-so-obvious characteristics that foster trust and build stronger partnerships Read More...

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Winning at search: why vigilance and strategy alignment are necessary evils
Data-Driven Marketing

Winning at search: why vigilance and strategy alignment are necessary evils

10m Prasanna Dhungel

Winning at search: why vigilance and strategy alig...

As brands and agencies struggle to prioritize visibility of ever-changing SERP features, here's how they can build effective, holistic search strategi...

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Examining how AI can improve customer-brand relationships
AI

Examining how AI can improve customer-brand relationships

10m Andrea Sanchez

Examining how AI can improve customer-brand relati...

Learn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read More...

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ChatGPT beyond the hype: How to use AI models for better email marketing
AI

ChatGPT beyond the hype: How to use AI models for better email marketing

10m Kath Pay

ChatGPT beyond the hype: How to use AI models for ...

International bestselling author, Kath Pay examines ChatGPT's email marketing content capabilities. Read More...

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Marketing to the CFO
Collaboration

Marketing to the CFO

10m Tyrona Heath

Marketing to the CFO

The shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to...

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What role does page speed play for SEO?
SEO

What role does page speed play for SEO?

12m DebugBear

What role does page speed play for SEO?

Page speed has been a ranking factor for a long time, but it has increased in importance over the last two years. Learn about Google’s Core Web Vitals...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

12m Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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Don’t invest in new marketing tech until you do this
Marketing Technology

Don’t invest in new marketing tech until you do this

1y Courtney Trudeau

Don’t invest in new marketing tech until you do th...

In times of economic downturn and uncertainty, brand goals are shifting inward. A technology roadmap can be used to maximize tech investments and ensu...

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Digital CX built on good data
Analytics

Digital CX built on good data

1y Mallory Green

Digital CX built on good data

How to lay the foundation for an improved customer experience across digital channels Read More...

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Brands, be mindful or be gone
Brand experience

Brands, be mindful or be gone

1y Adrienne Little

Brands, be mindful or be gone

A volatile world creates a consumer that switches more. Therefore, brands that focus on being clear, consistent and conscious will innovate more effec...

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Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement
322023

Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and...

1y Team ClickZ

Maximizing TikTok ads: A beginner's guide to effec...

How to set up ads and campaigns to gain a large and engaged audience on TikTok for optimum results for your brand Read More...

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Scaling ecommerce brands in 2023: Strategies and best practices
322023

Scaling ecommerce brands in 2023: Strategies and best practices

1y Team ClickZ

Scaling ecommerce brands in 2023: Strategies and b...

Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand Read More...

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The power of audience-led approaches and data-driven insights
Analyzing Customer Data

The power of audience-led approaches and data-driven insights

1y Dipti Kachru

The power of audience-led approaches and data-driv...

Businesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read More...

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Dispelling myths and understanding realities of social impressions measurement
322023

Dispelling myths and understanding realities of social impressions measurem...

1y Jamie Bolton

Dispelling myths and understanding realities of so...

Smart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read More...

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What does performance marketing look like in 2023?
Data-Driven Marketing

What does performance marketing look like in 2023?

1y Guy Sheetrit

What does performance marketing look like in 2023?

With performance marketing merging with brand marketing, the domain of performance marketing looks bright indeed for brands in 2023 and beyond Read Mo...

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What is marketing attribution and why you should care
322023

What is marketing attribution and why you should care

1y Team ClickZ

What is marketing attribution and why you should c...

Marketing attribution, which should be used more and more, helps marketers figure out client interaction with their brand and which ones in particular...

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How are brands performing on TikTok and Snapchat?
322023

How are brands performing on TikTok and Snapchat?

1y Jamie Bolton

How are brands performing on TikTok and Snapchat?

These newcomers in the landscape of paid social channels, are engaging exceptionally well with new audiences, forcing marketers to understand their pr...

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How brands should navigate their presence on Twitter in 2023
Industry Developments

How brands should navigate their presence on Twitter in 2023

1y Ed East

How brands should navigate their presence on Twitt...

As 2023 brings an upheaval with Elon Musk's takeover, here are a few tips on how to navigate the platform for maximum returns Read More...

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Paid social measurement: navigating the challenges for ecommerce brands
322023

Paid social measurement: navigating the challenges for ecommerce brands

1y Team ClickZ

Paid social measurement: navigating the challenges...

Effective social media measurement involves identifying key metrics relevant to the organization's objectives. Read More...

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Unveiling Meta's contribution to top-of-funnel relative ROAS
322023

Unveiling Meta's contribution to top-of-funnel relative ROAS

1y Jamie Bolton

Unveiling Meta's contribution to top-of-funnel rel...

According to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...

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Exploring the rise of top-of-funnel advertising in ecommerce for 2023
322023

Exploring the rise of top-of-funnel advertising in ecommerce for 2023

1y Jamie Bolton

Exploring the rise of top-of-funnel advertising in...

Brands will need to focus on optimization strategies to yield high returns as 2023 predictions show an increase in demand for ad spaces. Read More...

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Why zero-party marketing is a great value exchange for Gen Z
Data-Driven Marketing

Why zero-party marketing is a great value exchange for Gen Z

1y Kaeya Majmundar

Why zero-party marketing is a great value exchange...

Business-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategi...

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The age of the prompt: Brand drivers wanted
AI

The age of the prompt: Brand drivers wanted

1y Steve Susi

The age of the prompt: Brand drivers wanted

The rise of Large Language Models (LLMs), such as ChatGPT brings opportunities for creative marketing executives to transform not just their brands bu...

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Navigating the evolving landscape of targeted advertising and marketing measurement
322023

Navigating the evolving landscape of targeted advertising and marketing mea...

1y Jamie Bolton

Navigating the evolving landscape of targeted adve...

Navigating recent ecommerce data changes for targeted advertising and campaign measurement is crucial for effective advertising Read More...

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Exploring the most interesting "alternative" channels: Pinterest, Performance Max, and more
322023

Exploring the most interesting "alternative" channels: Pinterest, Performan...

1y Jamie Bolton

Exploring the most interesting "alternative" chann...

With the uncertain industry making it increasingly difficult for marketers to recognize the ‘good’ marketing channels, let’s take an objective look at...

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How to make collaborative content work for your brand
Content & Experience

How to make collaborative content work for your brand

1y Ann Smarty

How to make collaborative content work for your br...

A guide for brands to make the most of collaboration from a strategy and process point of view Read More...

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Balancing data privacy and marketing measurement: Navigating the evolving landscape
322023

Balancing data privacy and marketing measurement: Navigating the evolving l...

1y Sanchari Sengupta (Team ClickZ...

Balancing data privacy and marketing measurement: ...

Marketers are balancing the desire for personalization with the need for data privacy by implementing smarter marketing practices Read More...

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