Do ad blockers hold the clue to the future of advertising?
Ad Industry Metrics

Do ad blockers hold the clue to the future of advertising?

7y Tim Flagg

Do ad blockers hold the clue to the future of adve...

Has 2016 been the year of the ad blocker? The numbers of worldwide users has soared driven by mobile uptake. Ad blocking is high on the agenda for bot...

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Worldwide mobile internet use surpasses desktop for the first time ever
Ad Industry Metrics

Worldwide mobile internet use surpasses desktop for the first time ever

7y Christopher Ratcliff

Worldwide mobile internet use surpasses desktop fo...

It’s the moment we’ve been waiting for. All us mobile-first proponents have been sat patiently rubbing our hands and saying “you’ll see, just you wait...

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It’s time to deal with the next fraud frontier: attribution
Ad Industry Metrics

It’s time to deal with the next fraud frontier: attribution

7y Alan Beiagi

It’s time to deal with the next fraud frontier: at...

While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-se...

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Nine stats about Twitter video ads and why we cannot ignore them
Ad Industry Metrics

Nine stats about Twitter video ads and why we cannot ignore them

8y Tereza Litsa

Nine stats about Twitter video ads and why we cann...

Video content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook and see how Twitter vi...

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Just 36% of people entering the tech industry are women
Data insights

Just 36% of people entering the tech industry are women

8y Luke Richards

Just 36% of people entering the tech industry are ...

The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. This is accordi...

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Programmatic growing even faster than expected
Data insights

Programmatic growing even faster than expected

8y Al Roberts

Programmatic growing even faster than expected

Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast...

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55% of online product searches begin on Amazon: stats
Data insights

55% of online product searches begin on Amazon: stats

8y Graham Charlton

55% of online product searches begin on Amazon: st...

A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call for the majority...

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Is Hillary Clinton running one of the least effective presidential marketing campaigns ever?
Data insights

Is Hillary Clinton running one of the least effective presidential marketin...

8y Al Roberts

Is Hillary Clinton running one of the least effect...

Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity between ...

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Pokestops drive footfall and nine other augmented reality charts
AR & VR

Pokestops drive footfall and nine other augmented reality charts

8y Andrew Warren-Payne

Pokestops drive footfall and nine other augmented ...

Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major piece of consumer ...

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Five tips to maximise content ROI for every industry
Content

Five tips to maximise content ROI for every industry

8y Tereza Litsa

Five tips to maximise content ROI for every indust...

An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI. There’s no on...

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Which is the king of mobile: China or US? Where is the biggest opportunity?
Asia

Which is the king of mobile: China or US? Where is the biggest opportunity?

8y Andy Favell

Which is the king of mobile: China or US? Where is...

We put China and United States head to head on smartphone sales and smartphone penetration; 4G subscribers; 4G coverage and speed; mobile internet use...

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Are ecommerce customer retention strategies improving?
Data insights

Are ecommerce customer retention strategies improving?

8y Graham Charlton

Are ecommerce customer retention strategies improv...

New stats suggest that retailers are improving their customer retention rates, so is this the result of a focus on the customer experience?  IMRG stat...

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11 tweets and takeaways from ClickZ Live and Shift San Francisco
Acquisition

11 tweets and takeaways from ClickZ Live and Shift San Francisco

8y Graham Charlton

11 tweets and takeaways from ClickZ Live and Shift...

Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accen...

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Why do big US companies take mobile less seriously than Chinese companies?
Asia

Why do big US companies take mobile less seriously than Chinese companies?

8y Andy Favell

Why do big US companies take mobile less seriously...

All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US...

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Ofcom dives into ‘digital detox’ data in new report
Actionable Analysis

Ofcom dives into ‘digital detox’ data in new report

8y Luke Richards

Ofcom dives into ‘digital detox’ data in new repor...

The 2016 Communications Market Report from Ofcom has shed some fresh light on the latest behavioural trends of UK consumers and how they are connectin...

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As Google AMP enters the mobile SERPs, some see lower CTRs
Data insights

As Google AMP enters the mobile SERPs, some see lower CTRs

8y Al Roberts

As Google AMP enters the mobile SERPs, some see lo...

Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal...

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What are the top 10 most popular search engines?
Data insights

What are the top 10 most popular search engines?

8y Christopher Ratcliff

What are the top 10 most popular search engines?

You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most p...

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Email deliverability is on the decline: report
Advanced Email Marketing

Email deliverability is on the decline: report

8y Al Roberts

Email deliverability is on the decline: report

Email deliverability is a critical part of email marketing strategy, but email marketers have seen deliverability rates decline according to a new rep...

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Is Donald Trump's earned media hurting his brand?
Data insights

Is Donald Trump's earned media hurting his brand?

8y Al Roberts

Is Donald Trump's earned media hurting his brand?

Election 2016 features a presidential candidate like no other. Donald Trump, the Republican nominee, has more than 30 million followers across all of ...

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Which CPG brands are winning on Amazon?
CPG (FMCG)

Which CPG brands are winning on Amazon?

8y Graham Charlton

Which CPG brands are winning on Amazon?

The best sellers on Amazon aren’t always the brands you would expect. While the market-leading brands are becoming more effective on the site, i...

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Stats of the week: the seismic growth of Pokémon Go
Data insights

Stats of the week: the seismic growth of Pokémon Go

8y Tereza Litsa

Stats of the week: the seismic growth of Pokémon G...

It’s been quite a week for Pokémon Go, and so we’ve attempted to compile all the stats marketers need to know. The past week was all about...

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APAC to overtake North America as world’s biggest digital ad market
Asia

APAC to overtake North America as world’s biggest digital ad market

8y Sophie Loras

APAC to overtake North America as world’s biggest ...

The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...

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Four things to watch as Election 2016 ramps up
Acquisition

Four things to watch as Election 2016 ramps up

8y Al Roberts

Four things to watch as Election 2016 ramps up

The 2016 election that is set to pit Hillary Clinton and  Donald Trump against each other for the highest office in the land will probably see the mos...

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Just because they’re sharing, it doesn’t mean they’re reading
Data insights

Just because they’re sharing, it doesn’t mean they’re reading

8y Christopher Ratcliff

Just because they’re sharing, it doesn’t mean they...

If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an increasingly exclusive club....

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Stats of the Week: UX gets an F
Ad Industry Metrics

Stats of the Week: UX gets an F

8y Mike O'Brien

Stats of the Week: UX gets an F

Ad blocking is on the rise, in large part because advertisers haven't got their user experiences up to snuff, as these stats from new IAB research ref...

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Meeker report: what you should know about the rise of visual content
Content

Meeker report: what you should know about the rise of visual content

8y Tereza Litsa

Meeker report: what you should know about the rise...

Mary Meeker published her Internet Trends of 2016 last week and among others, there were very interesting stats regarding the increase of visual conte...

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Stats of the week: All about mobile apps
Ad Industry Metrics

Stats of the week: All about mobile apps

8y Mike O'Brien

Stats of the week: All about mobile apps

What do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....

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