Report: millennials are more likely to share an ad (but also to mute it)

Analytics Report: millennials are more likely to share an ad (but also to mute it)

5y Tereza Litsa

Report: millennials are more likely to share an ad...

Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need t...

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Viewability has much more gray area than you realize [Study]

Ad Industry Metrics Viewability has much more gray area than you realize [Study]

5y Mike O'Brien

Viewability has much more gray area than you reali...

Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that ...

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23 up-to-date stats and facts about Instagram you need to know

Social 23 up-to-date stats and facts about Instagram you need to know

5y Christopher Ratcliff

23 up-to-date stats and facts about Instagram you ...

Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and follo...

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Six ways high performing CMOs outpace their competitors

Content Marketing Six ways high performing CMOs outpace their competitors

5y Mathew Sweezey

Six ways high performing CMOs outpace their compet...

High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ...

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Stats of the week: consumers say no to online advertising

Ad Industry Metrics Stats of the week: consumers say no to online advertising

5y Sophie Loras

Stats of the week: consumers say no to online adve...

Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...

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24 slightly depressing stats on the 'fall' of Twitter

Social 24 slightly depressing stats on the 'fall' of Twitter

5y Christopher Ratcliff

24 slightly depressing stats on the 'fall' of Twit...

Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months. Whether its been th...

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Study: Marketers are clueless on cross-channel measurement

Ad Industry Metrics Study: Marketers are clueless on cross-channel measurement

5y Mike O'Brien

Study: Marketers are clueless on cross-channel mea...

A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming? Read M...

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Study: 73% of 'millennials' prefer to contact brands via email

Ad Industry Metrics Study: 73% of 'millennials' prefer to contact brands via email

6y Mike O'Brien

Study: 73% of 'millennials' prefer to contact bran...

Millennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with br...

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Six stats of the week and what they mean for marketers in the Asia Pacific

Asia Six stats of the week and what they mean for marketers in the Asia Pacific

6y Sophie Loras

Six stats of the week and what they mean for marke...

What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...

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Snow White and the Seven Stats: Figures from the last week in digital

Ad Industry Metrics Snow White and the Seven Stats: Figures from the last week in digital

6y Mike O'Brien

Snow White and the Seven Stats: Figures from the l...

What do 41, 87 and 1.1 trillion have in common? They're all important numbers this week, where we've compiled seven stats about VR interest, ad spend ...

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Why Facebook's botched Free Basics in India doesn't really matter

Asia Why Facebook's botched Free Basics in India doesn't really matter

6y Rahul Chadha

Why Facebook's botched Free Basics in India doesn'...

Facebook's failed Free Basics in India won't have any real impact. As the social network continues to grow, it can expect to dominate this market in t...

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Wearable technology takes center stage in stats of the week

Asia Wearable technology takes center stage in stats of the week

6y Sophie Loras

Wearable technology takes center stage in stats of...

The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...

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Six of our favorite stats of the week from APAC

Asia Six of our favorite stats of the week from APAC

6y Sophie Loras

Six of our favorite stats of the week from APAC

The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, a...

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Snapchat beats Facebook for 2016 ad dollars

Ad Industry Metrics Snapchat beats Facebook for 2016 ad dollars

6y Melanie White

Snapchat beats Facebook for 2016 ad dollars

Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook. Read More...

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Ad fraud continues to cost brands billions

Ad Industry Metrics Ad fraud continues to cost brands billions

6y Mike O'Brien

Ad fraud continues to cost brands billions

New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and ...

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Seven of our favorite stats of the week

Ad Industry Metrics Seven of our favorite stats of the week

6y Mike O'Brien

Seven of our favorite stats of the week

Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...

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Retail trends 2015: 15 essential statistics

Stats Retail trends 2015: 15 essential statistics

6y Leighann Morris

Retail trends 2015: 15 essential statistics

In 2015, retail made several steps forward into ecommerce, and pure-play retailers invested in space on the high street. Last year also saw increased ...

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Christmas 2015 UK retailer trading figures: a round-up

Ecommerce Christmas 2015 UK retailer trading figures: a round-up

6y Leighann Morris

Christmas 2015 UK retailer trading figures: a roun...

How did UK retailers do over the festive period? We've sorted the winners from the losers. Read More...

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Review stars don't matter all that much [Study]

Audience Review stars don't matter all that much [Study]

6y Mike O'Brien

Review stars don't matter all that much [Study]

The idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...

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15 essential mobile email marketing statistics 2015

Stats 15 essential mobile email marketing statistics 2015

6y Leighann Morris

15 essential mobile email marketing statistics 201...

A comprehensive list of this year's most useful email marketing statistics. Read More...

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Seven of the biggest industry stats of 2015

Ad Industry Metrics Seven of the biggest industry stats of 2015

6y Yuyu Chen

Seven of the biggest industry stats of 2015

Here's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing. Read More...

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7 display advertising stats of 2015 that you should know

Ad Industry Metrics 7 display advertising stats of 2015 that you should know

6y Yuyu Chen

7 display advertising stats of 2015 that you shoul...

Stats from multiple sources show that U.S. display advertising spend will climb in the next two years. Read More...

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Yahoo Gemini slows down Q3 paid search growth

Ad Industry Metrics Yahoo Gemini slows down Q3 paid search growth

6y Yuyu Chen

Yahoo Gemini slows down Q3 paid search growth

Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid ...

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Connected TV spend to rise, while priority remains low

Ad Industry Metrics Connected TV spend to rise, while priority remains low

6y Yuyu Chen

Connected TV spend to rise, while priority remains...

A new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still mo...

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CMOs to Invest More in Brand Experience with Content Marketing

Ad Industry Metrics CMOs to Invest More in Brand Experience with Content Marketing

6y Yuyu Chen

CMOs to Invest More in Brand Experience with Conte...

New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and ...

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CMOs Value Visual Content, While Industry Remains Unprepared [Study]

Ad Industry Metrics CMOs Value Visual Content, While Industry Remains Unprepared [Study]

6y Emily Alford

CMOs Value Visual Content, While Industry Remains ...

A new study by the CMO council shows that while marketers see the value of visual content, especially video, there are few systems in place to organiz...

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Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping

Ad Industry Metrics Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping

6y Yuyu Chen

Retailers Bumble Mobile As Parents Blow Off Back-t...

Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Read More...

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