Connected TV spend to rise, while priority remains low
Ad Industry Metrics

Connected TV spend to rise, while priority remains low

9y Yuyu Chen

Connected TV spend to rise, while priority remains...

A new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still mo...

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CMOs to Invest More in Brand Experience with Content Marketing
Ad Industry Metrics

CMOs to Invest More in Brand Experience with Content Marketing

9y Yuyu Chen

CMOs to Invest More in Brand Experience with Conte...

New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and ...

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CMOs Value Visual Content, While Industry Remains Unprepared [Study]
Ad Industry Metrics

CMOs Value Visual Content, While Industry Remains Unprepared [Study]

9y Emily Alford

CMOs Value Visual Content, While Industry Remains ...

A new study by the CMO council shows that while marketers see the value of visual content, especially video, there are few systems in place to organiz...

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Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping
Ad Industry Metrics

Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping

9y Yuyu Chen

Retailers Bumble Mobile As Parents Blow Off Back-t...

Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Read More...

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Only 2% of Marketers Have 'Very Effective' Content Strategy [Study]
Ad Industry Metrics

Only 2% of Marketers Have 'Very Effective' Content Strategy [Study]

9y Mike O'Brien

Only 2% of Marketers Have 'Very Effective' Content...

According to a new study by the CMO Council, content marketing is on the rise - but less than half of B2B marketers think their strategies are at leas...

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Twitter, Reddit Drive More Gamer Engagement than Facebook
Ad Industry Metrics

Twitter, Reddit Drive More Gamer Engagement than Facebook

9y Yuyu Chen

Twitter, Reddit Drive More Gamer Engagement than F...

As the gaming community is growing, it’s critical for marketers to understand the nuances of gamers’ sharing behavior, such as sharing on Twitter and ...

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Flash Mobile Ads Leads to 5.35bn Wasted Rich Media Ad Impressions
Ad Industry Metrics

Flash Mobile Ads Leads to 5.35bn Wasted Rich Media Ad Impressions

9y Yuyu Chen

Flash Mobile Ads Leads to 5.35bn Wasted Rich Media...

An industry report shows that in the first quarter of 2015, HTML5 outperformed Flash ads by 400 percent in terms of interaction rate, and the latter r...

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Lack of Premium Inventory Inhibits Video Ad Spend [Study]
Ad Industry Metrics

Lack of Premium Inventory Inhibits Video Ad Spend [Study]

9y Yuyu Chen

Lack of Premium Inventory Inhibits Video Ad Spend ...

Both sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester. Read Mo...

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Internet of Things Spending to Reach 1.7 Trillion by 2020
Ad Industry Metrics

Internet of Things Spending to Reach 1.7 Trillion by 2020

9y Yuyu Chen

Internet of Things Spending to Reach 1.7 Trillion ...

The Internet of Things market is estimated to reach 1.7 trillion globally by 2020, according to a new study by International Data Corporation. Read Mo...

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Mad Men Drives Coke’s Digital Consumption By 991%
Data insights

Mad Men Drives Coke’s Digital Consumption By 991%

9y Yuyu Chen

Mad Men Drives Coke’s Digital Consumption By 991%

The last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 99...

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Facebook Becomes the Fastest Growing Global Media Company
Data insights

Facebook Becomes the Fastest Growing Global Media Company

9y Yuyu Chen

Facebook Becomes the Fastest Growing Global Media ...

Facebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, ac...

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TV Becomes Major Driver of Social Activity [Study]
Data insights

TV Becomes Major Driver of Social Activity [Study]

9y Yuyu Chen

TV Becomes Major Driver of Social Activity [Study]

A new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social...

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Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019
Ad Industry Metrics

Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019

9y Yuyu Chen

Mobile to Represent More Than 11% of U.S. Local Me...

A new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad reve...

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IAB: Mobile Ad Revenues Soared 76% in 2014
Ad Industry Metrics

IAB: Mobile Ad Revenues Soared 76% in 2014

9y Melanie White

IAB: Mobile Ad Revenues Soared 76% in 2014

The digital advertising space grew 16 percent last year to a total of $49.5 billion in sales, driven by a surge in mobile ad revenues. Read More...

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Instagram Followers Don't Equal Engagement [Study]
Data insights

Instagram Followers Don't Equal Engagement [Study]

9y Mike O'Brien

Instagram Followers Don't Equal Engagement [Study]

A new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbuck...

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Marketing and Sales to Merge in 3 Years
Ad Industry Metrics

Marketing and Sales to Merge in 3 Years

9y Emily Alford

Marketing and Sales to Merge in 3 Years

A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future. Read Mo...

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Super Bowl Fans Ready to Engage With Brand Ads on Social
Ad Industry Metrics

Super Bowl Fans Ready to Engage With Brand Ads on Social

9y Yuyu Chen

Super Bowl Fans Ready to Engage With Brand Ads on ...

A new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Read M...

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IAB: Marketers Eager to Optimize Data Tools [Study]
Ad Industry Metrics

IAB: Marketers Eager to Optimize Data Tools [Study]

9y Emily Alford

IAB: Marketers Eager to Optimize Data Tools [Study...

A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolset...

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Facebook Dominates Social Sharing While Twitter Sees a Decline
Ad Industry Metrics

Facebook Dominates Social Sharing While Twitter Sees a Decline

9y Yuyu Chen

Facebook Dominates Social Sharing While Twitter Se...

ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year...

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Social Media Will Have 5.4M More Users by 2016
Ad Industry Metrics

Social Media Will Have 5.4M More Users by 2016

9y Mike O'Brien

Social Media Will Have 5.4M More Users by 2016

Comparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior ci...

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63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018
Data insights

63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018

9y Yuyu Chen

63 Percent of Global Digital Ad Spend Will Go to M...

eMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend w...

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IAB: 100% Viewability "Unreasonable"
Ad Industry Metrics

IAB: 100% Viewability "Unreasonable"

9y Yuyu Chen

IAB: 100% Viewability "Unreasonable"

The trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So ...

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Travel-Related Shares Drive 40% More Engagement Than Other Content [Study]
Data insights

Travel-Related Shares Drive 40% More Engagement Than Other Content [Study]

9y Yuyu Chen

Travel-Related Shares Drive 40% More Engagement Th...

ShareThis’ new consumer sharing behavior report reveals that travel shares generate more click-backs than other types of content. Read More...

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Online Holiday Shopping Sales Crush Last Year's
Data insights

Online Holiday Shopping Sales Crush Last Year's

9y Mike O'Brien

Online Holiday Shopping Sales Crush Last Year's

Looking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particular...

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Beacon-Triggered Offers Drive 60% More Engagement In-Store
Data insights

Beacon-Triggered Offers Drive 60% More Engagement In-Store

9y Yuyu Chen

Beacon-Triggered Offers Drive 60% More Engagement ...

A new study from Swirl reveals that 73 percent of shoppers surveyed said that beacon-triggered content and offers increased their likelihood to purcha...

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Mobile Ads Drive Differing In-Store Visits Depending On Sector
Data insights

Mobile Ads Drive Differing In-Store Visits Depending On Sector

9y Yuyu Chen

Mobile Ads Drive Differing In-Store Visits Dependi...

A recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry v...

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Wearables Market Up 40% Globally in Q3
Data insights

Wearables Market Up 40% Globally in Q3

9y Yuyu Chen

Wearables Market Up 40% Globally in Q3

The wearables market increased 40 percent globally in the third quarter of this year, compared to the same period a year prior. Read More...

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