A new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still mo...
View articleNew research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and ...
View articleA new study by the CMO council shows that while marketers see the value of visual content, especially video, there are few systems in place to organiz...
View articleBack-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Read More...
View articleAccording to a new study by the CMO Council, content marketing is on the rise - but less than half of B2B marketers think their strategies are at leas...
View articleAs the gaming community is growing, it’s critical for marketers to understand the nuances of gamers’ sharing behavior, such as sharing on Twitter and ...
View articleAn industry report shows that in the first quarter of 2015, HTML5 outperformed Flash ads by 400 percent in terms of interaction rate, and the latter r...
View articleBoth sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester. Read Mo...
View articleThe Internet of Things market is estimated to reach 1.7 trillion globally by 2020, according to a new study by International Data Corporation. Read Mo...
View articleThe last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 99...
View articleFacebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, ac...
View articleA new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social...
View articleA new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad reve...
View articleThe digital advertising space grew 16 percent last year to a total of $49.5 billion in sales, driven by a surge in mobile ad revenues. Read More...
View articleA new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbuck...
View articleA recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future. Read Mo...
View articleA new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Read M...
View articleA new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolset...
View articleShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year...
View articleComparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior ci...
View articleeMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend w...
View articleThe trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So ...
View articleShareThis’ new consumer sharing behavior report reveals that travel shares generate more click-backs than other types of content. Read More...
View articleLooking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particular...
View articleA new study from Swirl reveals that 73 percent of shoppers surveyed said that beacon-triggered content and offers increased their likelihood to purcha...
View articleA recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry v...
View articleThe wearables market increased 40 percent globally in the third quarter of this year, compared to the same period a year prior. Read More...
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