OMD China's "Dive Social" report takes a deeper look at the motivations behind social media usage among users in China. Read More...
View articleA new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events. Read More...
View articleA new consumer report from ShareThis suggests that Millennials’ sharing activity on social media is directly connected to their buying behavior. Read ...
View articleBIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. Read More...
View articleForrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Read More...
View articleA new report from Nielsen shows that older viewers are spending significantly more time watching video on digital devices as opposed to traditional TV...
View articleThe number of ad campaigns that reached their intended targets declined across the board, particularly among the Gen X demographic. Read More...
View articleBIA/Kelsey predicts that SMBs will spend more than $50 billion on local media in 2015. Additionally, they will continue to allocate even more ad dolla...
View articleA recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping proc...
View articleAfter several disappointing years, chief marketing officers (CMOs) are finally seeing marked improvement within the industry. Read More...
View articleA TNS study reveals that Facebook is the most popular digital platform in Hong Kong, with video a key growth channel. Read More...
View articleIn a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers...
View articleA new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for s...
View articleIn a recent survey, PayPal found that while online shopping continues to grow in Singapore, 57 percent of consumers hesitate to make online payments d...
View articleThe Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketi...
View articleAccording to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How s...
View articleSocial infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...
View articleStudies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which...
View articleA joint study by Facebook, Adaptly, and Refinery29 shows that sequencing ads result in more conversions than call-to-action (CTA) messages. So how can...
View articleIn Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pint...
View articleA new study shows that ads in digital magazines are just as effective as print magazine ads, with household products earning the highest average reade...
View articleA Nielsen report shows that while adult U.S. smartphone users are spending 65 percent more time using apps compared to two years ago, the average numb...
View articleA joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should ...
View articleA recent report from Sharethrough shows that branded editorial content on owned sites has attracted the lion’s share, almost 70 percent, of editorial ...
View articleThe company was the highest-ranked tech brand on LinkedIn’s very first list of the 10 most influential global brands. Read More...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleThe majority of brands are highly involved in social media content production, but few of them actually test the content before deployment, says the A...
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