User Motivation Is Key to Social Engagement for Brands in China [Study]
Asia

User Motivation Is Key to Social Engagement for Brands in China [Study]

9y Sophie Loras

User Motivation Is Key to Social Engagement for Br...

OMD China's "Dive Social" report takes a deeper look at the motivations behind social media usage among users in China. Read More...

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Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]
Data insights

Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

9y Yuyu Chen

Social Sharing Reaches Peak Within 24 Hours of Maj...

A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events. Read More...

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Millennials More Likely to Purchase What They Share on Social
Data insights

Millennials More Likely to Purchase What They Share on Social

10y Yuyu Chen

Millennials More Likely to Purchase What They Shar...

A new consumer report from ShareThis suggests that Millennials’ sharing activity on social media is directly connected to their buying behavior. Read ...

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SMBs Allocate More Budget to Social Than Other Channels
Data insights

SMBs Allocate More Budget to Social Than Other Channels

10y Yuyu Chen

SMBs Allocate More Budget to Social Than Other Cha...

BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. Read More...

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Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]
Ad Industry Metrics

Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

10y Mike O'Brien

Why Do Brands Have Such Small Mobile Advertising B...

Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Read More...

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Nielsen: Older Adults Embracing Digital Video Viewing
Data insights

Nielsen: Older Adults Embracing Digital Video Viewing

10y Yuyu Chen

Nielsen: Older Adults Embracing Digital Video View...

A new report from Nielsen shows that older viewers are spending significantly more time watching video on digital devices as opposed to traditional TV...

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Nielsen: Narrower-Targeted Ad Campaigns Perform Better
Ad Industry Metrics

Nielsen: Narrower-Targeted Ad Campaigns Perform Better

10y Mike O'Brien

Nielsen: Narrower-Targeted Ad Campaigns Perform Be...

The number of ad campaigns that reached their intended targets declined across the board, particularly among the Gen X demographic. Read More...

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SMBs to Represent More Than One-Third of Local Ad Spend in 2015
Ad Industry Metrics

SMBs to Represent More Than One-Third of Local Ad Spend in 2015

10y Yuyu Chen

SMBs to Represent More Than One-Third of Local Ad ...

BIA/Kelsey predicts that SMBs will spend more than $50 billion on local media in 2015. Additionally, they will continue to allocate even more ad dolla...

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Best Practices for Turning Back-to-School Searches Into Purchases
Data insights

Best Practices for Turning Back-to-School Searches Into Purchases

10y Emily Alford

Best Practices for Turning Back-to-School Searches...

A recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping proc...

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Things Are Looking Up, According to the CMO Council
Ad Industry Metrics

Things Are Looking Up, According to the CMO Council

10y Emily Alford

Things Are Looking Up, According to the CMO Counci...

After several disappointing years, chief marketing officers (CMOs) are finally seeing marked improvement within the industry. Read More...

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Facebook Remains Top Engagement Platform in Hong Kong
Asia

Facebook Remains Top Engagement Platform in Hong Kong

10y Sophie Loras

Facebook Remains Top Engagement Platform in Hong K...

A TNS study reveals that Facebook is the most popular digital platform in Hong Kong, with video a key growth channel. Read More...

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Why Don't People Click on Mobile Advertisements?
Ad Industry Metrics

Why Don't People Click on Mobile Advertisements?

10y Mike O'Brien

Why Don't People Click on Mobile Advertisements?

In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers...

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Facebook Leads Way In In-store Sales for SMBs [Study]
Data insights

Facebook Leads Way In In-store Sales for SMBs [Study]

10y Yuyu Chen

Facebook Leads Way In In-store Sales for SMBs [Stu...

A new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for s...

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PayPal: Online Shopping in Singapore to Hit $3.5B Despite Security Fears
Asia

PayPal: Online Shopping in Singapore to Hit $3.5B Despite Security Fears

10y Yuyu Chen

PayPal: Online Shopping in Singapore to Hit $3.5B ...

In a recent survey, PayPal found that while online shopping continues to grow in Singapore, 57 percent of consumers hesitate to make online payments d...

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Digital Marketing Performance Increasingly Affects CMO Compensation [Study]
Data insights

Digital Marketing Performance Increasingly Affects CMO Compensation [Study]

10y Yuyu Chen

Digital Marketing Performance Increasingly Affects...

The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketi...

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App Marketing Costs Continue to Rise
Ad Industry Metrics

App Marketing Costs Continue to Rise

10y Mike O'Brien

App Marketing Costs Continue to Rise

According to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How s...

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Facebook Claims More Than Half of Social Logins [Study]
Audience

Facebook Claims More Than Half of Social Logins [Study]

10y Mike O'Brien

Facebook Claims More Than Half of Social Logins [S...

Social infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...

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Mobile Wallets Drive 40 Percent of Payment Activity
Ad Industry Metrics

Mobile Wallets Drive 40 Percent of Payment Activity

10y Mike O'Brien

Mobile Wallets Drive 40 Percent of Payment Activit...

Studies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which...

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Sequencing Ads More Effective Than Call-to-Action Messages [Study]
Data insights

Sequencing Ads More Effective Than Call-to-Action Messages [Study]

10y Yuyu Chen

Sequencing Ads More Effective Than Call-to-Action ...

A joint study by Facebook, Adaptly, and Refinery29 shows that sequencing ads result in more conversions than call-to-action (CTA) messages. So how can...

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Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines
Data insights

Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines

10y Yuyu Chen

Twitter and Pinterest Lead Mobile Sharing Growth a...

In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pint...

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Tablet Magazine Advertising Adds Impact to Print Campaigns
Data insights

Tablet Magazine Advertising Adds Impact to Print Campaigns

10y Yuyu Chen

Tablet Magazine Advertising Adds Impact to Print C...

A new study shows that ads in digital magazines are just as effective as print magazine ads, with household products earning the highest average reade...

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Americans Spend More Time Than Ever on Mobile Apps [Study]
Data insights

Americans Spend More Time Than Ever on Mobile Apps [Study]

10y Yuyu Chen

Americans Spend More Time Than Ever on Mobile Apps...

A Nielsen report shows that while adult U.S. smartphone users are spending 65 percent more time using apps compared to two years ago, the average numb...

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Email Marketers Need to Do More to Nurture Leads [Study]
Data insights

Email Marketers Need to Do More to Nurture Leads [Study]

10y Yuyu Chen

Email Marketers Need to Do More to Nurture Leads [...

A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should ...

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Owned Editorial Content Claims Majority of Media Spend on Mobile [Study]
Ad Industry Metrics

Owned Editorial Content Claims Majority of Media Spend on Mobile [Study]

10y Yuyu Chen

Owned Editorial Content Claims Majority of Media S...

A recent report from Sharethrough shows that branded editorial content on owned sites has attracted the lion’s share, almost 70 percent, of editorial ...

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Microsoft Tops LinkedIn's List of Most Influential Tech Brands
Data insights

Microsoft Tops LinkedIn's List of Most Influential Tech Brands

10y Yuyu Chen

Microsoft Tops LinkedIn's List of Most Influential...

The company was the highest-ranked tech brand on LinkedIn’s very first list of the 10 most influential global brands. Read More...

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Mobile Shift Drives Father's Day Sales, IBM Says
Audience

Mobile Shift Drives Father's Day Sales, IBM Says

10y Susan Kuchinskas

Mobile Shift Drives Father's Day Sales, IBM Says

While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...

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Social Media Content on Rise for Brands, While Testing Remains Low [Survey]
Data insights

Social Media Content on Rise for Brands, While Testing Remains Low [Survey]

10y Yuyu Chen

Social Media Content on Rise for Brands, While Tes...

The majority of brands are highly involved in social media content production, but few of them actually test the content before deployment, says the A...

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