Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ROI: Nielsen

Ad Industry Metrics Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ROI: Nielsen

4y Yuyu Chen
VIDEO: Agencies Face Significant Digital Marketing Skills Shortage [Study]

Ad Industry Metrics VIDEO: Agencies Face Significant Digital Marketing Skills Shortage [Study]

4y Melanie White
Marketers Still Struggle to Harness Power of Big Data [Study]

Ad Industry Metrics Marketers Still Struggle to Harness Power of Big Data [Study]

4y Yuyu Chen
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comScore: Google Continues to Lead US Search Market Despite Drop in Queries

Ad Industry Metrics comScore: Google Continues to Lead US Search Market Despite Drop in Queries

4y Yuyu Chen
A New Look at the Value of Data to Marketers and the Economy

Ad Industry Metrics A New Look at the Value of Data to Marketers and the Economy

4y Stephanie Miller
2013 Global Ad Spend Gains Driven by Digital & Latin American Growth as Europe Falters

Ad Industry Metrics 2013 Global Ad Spend Gains Driven by Digital & Latin American Growth as Europe Falters

4y Yuyu Chen
Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo

Ad Industry Metrics Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo

4y Yuyu Chen
The Big Disconnect: Why Marketers are Slow to Embrace Mobile Ads and 5 Things You Can Do

Ad Industry Metrics The Big Disconnect: Why Marketers are Slow to Embrace Mobile Ads and 5 Things You Can Do

4y Andrew Solmssen
IAB: Internet Ad Revenues Surged in First Half of 2013

Ad Industry Metrics IAB: Internet Ad Revenues Surged in First Half of 2013

4y Yuyu Chen
Paid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study

Ad Industry Metrics Paid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study

4y Yuyu Chen
Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey

Ad Industry Metrics Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey

4y Yuyu Chen
Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

Ad Industry Metrics Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

4y Yuyu Chen
Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

Audience Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

4y Yuyu Chen
Over 50 Percent of Unique Email Opens Now Mobile

Ad Industry Metrics Over 50 Percent of Unique Email Opens Now Mobile

4y Yuyu Chen
Nielsen: Younger Consumers Are Easier to Reach Online

Ad Industry Metrics Nielsen: Younger Consumers Are Easier to Reach Online

4y Yuyu Chen
Nielsen Study: Trust in Online Advertising Increasing

Ad Industry Metrics Nielsen Study: Trust in Online Advertising Increasing

4y Yuyu Chen
ComScore: Consumers Watched Over 48 Billion Online Videos in July

Audience ComScore: Consumers Watched Over 48 Billion Online Videos in July

4y Caitlin Rossman
Apple and Android Fight for Hands of Smartphone Consumers

Audience Apple and Android Fight for Hands of Smartphone Consumers

4y Caitlin Rossman
Nielsen Study Shows Global Ad Spend Struggling in Q1

Ad Industry Metrics Nielsen Study Shows Global Ad Spend Struggling in Q1

4y Caitlin Rossman
Facebook's Video Audience Bigger Than TV, According to Nielsen

Audience Facebook's Video Audience Bigger Than TV, According to Nielsen

4y Caitlin Rossman
Nielsen: Global Ad Spend Slowly Rebounding

Ad Industry Metrics Nielsen: Global Ad Spend Slowly Rebounding

4y Caitlin Rossman
ComScore: Over 20 Billion Video Ad Impressions in June

Audience ComScore: Over 20 Billion Video Ad Impressions in June

4y Caitlin Rossman
Triggering Unruly Emotions Key to Video Sharing

Ad Industry Metrics Triggering Unruly Emotions Key to Video Sharing

4y Susan Kuchinskas
Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance

Ad Industry Metrics Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance

4y Caitlin Rossman
Nielsen: Second-Screens Are Changing Consumers' TV Habits

Audience Nielsen: Second-Screens Are Changing Consumers' TV Habits

4y Caitlin Rossman
ComScore: Consumers Watched Nearly 41 Billion Online Videos in May

Audience ComScore: Consumers Watched Nearly 41 Billion Online Videos in May

4y Caitlin Rossman
Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners

Ad Industry Metrics Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners

4y Caitlin Rossman
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