Facebook and YouTube Lead Mobile Online Activity [Study]
Audience

Facebook and YouTube Lead Mobile Online Activity [Study]

10y Yuyu Chen

Facebook and YouTube Lead Mobile Online Activity [...

As 2014 is approaching, Nielsen took a look at what devices consumers own, as well as their online and mobile activities during 2013. Read More...

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PLA Spend Nearly Doubled, Global Paid Search Spend Up in 2013 Holiday Season
Data insights

PLA Spend Nearly Doubled, Global Paid Search Spend Up in 2013 Holiday Seaso...

10y Yuyu Chen

PLA Spend Nearly Doubled, Global Paid Search Spend...

The 2013 Global Online Retail Seasonal Shopping Report by Kenshoo reveals that mobile devices and product listing ads play an important role in drivi...

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Major CPG Companies Put More PPC Budget Into Brand Awareness
Ad Industry Metrics

Major CPG Companies Put More PPC Budget Into Brand Awareness

10y Jessica Lee

Major CPG Companies Put More PPC Budget Into Brand...

Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the l...

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Facebook the Most Trusted Channel for Brand Recommendations [Survey]
Data insights

Facebook the Most Trusted Channel for Brand Recommendations [Survey]

10y Yuyu Chen

Facebook the Most Trusted Channel for Brand Recomm...

The just-released Social Recommendation Index shows that Facebook is the most trusted social media platform for product and service recommendations. R...

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Mobile Cements Status as Primary Shopping Channel
Data insights

Mobile Cements Status as Primary Shopping Channel

10y Yuyu Chen

Mobile Cements Status as Primary Shopping Channel

Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thank...

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Cyber Monday 2013: Largest Online Spend in U.S. History
Ad Industry Metrics

Cyber Monday 2013: Largest Online Spend in U.S. History

10y Jessica Lee

Cyber Monday 2013: Largest Online Spend in U.S. Hi...

Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Read More...

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New Brand Advocacy Index Measures Impact of Word-of-Mouth Recommendations [Survey]
Ad Industry Metrics

New Brand Advocacy Index Measures Impact of Word-of-Mouth Recommendations [...

10y Yuyu Chen

New Brand Advocacy Index Measures Impact of Word-o...

Boston Consulting Group (BCG) shares the results of their new Brand Advocacy Index report to measure the impact of word-of-mouth recommendations on br...

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More Than Half of Advertisers Cannot Measure Digital Video Campaigns [Study]
Ad Industry Metrics

More Than Half of Advertisers Cannot Measure Digital Video Campaigns [Study...

10y Yuyu Chen

More Than Half of Advertisers Cannot Measure Digit...

A November survey by BrandAds reveals that 60 percent of advertisers lack tools and timely data to measure digital video campaigns. Read More...

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Facebook Ads Give Paid Search Campaigns ROI Boost [Study]
Ad Industry Metrics

Facebook Ads Give Paid Search Campaigns ROI Boost [Study]

10y Jessica Lee

Facebook Ads Give Paid Search Campaigns ROI Boost ...

Kenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend th...

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Technology, Integration & Disparate Data Top Marketing Challenges [Study]
Ad Industry Metrics

Technology, Integration & Disparate Data Top Marketing Challenges [Stud...

10y Yuyu Chen

Technology, Integration & Disparate Data Top M...

More and more brands grasp the importance of integrated digital marketing strategies today,yet struggle with complicated technology, decentralized dat...

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Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ROI: Nielsen
Ad Industry Metrics

Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ...

10y Yuyu Chen

Marketers, Sellers & Agencies Crave Common Metrics...

A recent joint report from Nielsen and ANA reveals that advertisers need to measure effectiveness of their multi-screen campaigns with common metrics....

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VIDEO: Agencies Face Significant Digital Marketing Skills Shortage [Study]
Ad Industry Metrics

VIDEO: Agencies Face Significant Digital Marketing Skills Shortage [Study]

10y Melanie White

VIDEO: Agencies Face Significant Digital Marketing...

Ad agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by...

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Marketers Still Struggle to Harness Power of Big Data [Study]
Ad Industry Metrics

Marketers Still Struggle to Harness Power of Big Data [Study]

10y Yuyu Chen

Marketers Still Struggle to Harness Power of Big D...

A recent big data report by Rocket Fuel reveals that although big data can translate consumer behavior into increased sales, it is not used sufficient...

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comScore: Google Continues to Lead US Search Market Despite Drop in Queries
Ad Industry Metrics

comScore: Google Continues to Lead US Search Market Despite Drop in Queries

10y Yuyu Chen

comScore: Google Continues to Lead US Search Marke...

Google continues to lead the way in the U.S. search market despite a 2 percent drop in overall search queries in September 2013, according to comScore...

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A New Look at the Value of Data to Marketers and the Economy
Ad Industry Metrics

A New Look at the Value of Data to Marketers and the Economy

10y Stephanie Miller

A New Look at the Value of Data to Marketers and t...

New research from the Data-Driven Marketing Institute outlines the scope and flow of data through our data-driven economy. Read More...

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2013 Global Ad Spend Gains Driven by Digital & Latin American Growth as Europe Falters
Ad Industry Metrics

2013 Global Ad Spend Gains Driven by Digital & Latin American Growth as...

10y Yuyu Chen

2013 Global Ad Spend Gains Driven by Digital &...

Gains in global ad spend in the first half od 2013 are driven by online display advertising and growth in Asia-Pacific and Latin America, according to...

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Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo
Ad Industry Metrics

Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne &...

10y Yuyu Chen

Q3 2013 US Paid Search Spend Continues Upward Tren...

Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Read More...

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The Big Disconnect: Why Marketers are Slow to Embrace Mobile Ads and 5 Things You Can Do
Ad Industry Metrics

The Big Disconnect: Why Marketers are Slow to Embrace Mobile Ads and 5 Thin...

11y Andrew Solmssen

The Big Disconnect: Why Marketers are Slow to Embr...

Mobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with lega...

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IAB: Internet Ad Revenues Surged in First Half of 2013
Ad Industry Metrics

IAB: Internet Ad Revenues Surged in First Half of 2013

11y Yuyu Chen

IAB: Internet Ad Revenues Surged in First Half of ...

The most recent IAB report reveals that internet ad revenues reached a new peak in the first six months of 2013. Read More...

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Paid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study
Ad Industry Metrics

Paid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study

11y Yuyu Chen

Paid Media Spend Rising, 96% of Brands Use Owned: ...

The new Converged Media report, the culmination of a series of consumer and marketer surveys by London-based agency Seven. Read More...

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Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey
Ad Industry Metrics

Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey

11y Yuyu Chen

Mobile Advertising Budgets Up 142 Percent Over 201...

Marketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey. Read ...

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Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities
Ad Industry Metrics

Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

11y Yuyu Chen

Black Friday 2013: Embrace Omnichannel Behavior an...

A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Read More...

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Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
Audience

Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

11y Yuyu Chen

Tips for Targeting Millennials With Mobile Email M...

Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Read More...

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Over 50 Percent of Unique Email Opens Now Mobile
Ad Industry Metrics

Over 50 Percent of Unique Email Opens Now Mobile

11y Yuyu Chen

Over 50 Percent of Unique Email Opens Now Mobile

The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Read More...

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Nielsen: Younger Consumers Are Easier to Reach Online
Ad Industry Metrics

Nielsen: Younger Consumers Are Easier to Reach Online

11y Yuyu Chen

Nielsen: Younger Consumers Are Easier to Reach Onl...

Nielsen’s recent study provides insights into consumers’ response to online advertising. In a nutshell, younger consumers are easier to target than ol...

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Nielsen Study: Trust in Online Advertising Increasing
Ad Industry Metrics

Nielsen Study: Trust in Online Advertising Increasing

11y Yuyu Chen

Nielsen Study: Trust in Online Advertising Increas...

The report, namely Trust In Advertising 2013, reveals that consumers globally are increasingly turning to online media for more information about bran...

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ComScore: Consumers Watched Over 48 Billion Online Videos in July
Audience

ComScore: Consumers Watched Over 48 Billion Online Videos in July

11y Caitlin Rossman

ComScore: Consumers Watched Over 48 Billion Online...

A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Read More...

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