The EU investigates Alphabet, Apple, and Meta for non-compliance with the Digital Markets Act, aiming to ensure fair competition and innovation in the...
View articleRebranding is a strategic overhaul of a company's image, involving changes to its name, logo, and brand strategy, aimed at better connecting with cust...
View articleDisinformation spreads like wildfire in today's social media age. Ethical marketing and digital literacy are our weapons to fight for a trustworthy an...
View articleConscious consumers are changing the game. Sustainable marketing goes beyond sales. Learn how to build a brand that aligns with values, minimizes envi...
View articleEthical marketing thrives in today's data-driven world. But with great personalization comes great responsibility. Learn how to navigate ethical data ...
View articleConsumers crave authenticity! Micro-influencers, with their genuine connections, are redefining digital marketing. Learn how brands can leverage them...
View articleSnapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...
View articleInclusive marketing celebrates diversity! It's about showing everyone they're valued, with accessible content and real stories. Build a loyal audience...
View articleThe rise of short-form video content is not merely a fad; it is a transformative force that is here to stay. Embracing this trend and harnessing its p...
View articleGamification in marketing revolutionizes engagement by integrating game elements into strategies, boosting customer interaction and loyalty, especiall...
View articleExploring the transformative impact of Google's Search Generative Experience on PPC campaigns, this text delves into strategies for maximizing ROI thr...
View articleThe deal, worth $60 million per year for Reddit, allows Google exclusive access to Reddit's data for use in Search and AI projects. Read More...
View articleWith millions in funding secured, Sora signals where exponentially evolving AI aims to take visual media next. Ready to manifest visions at the speed ...
View articleThe Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals...
View articleIn the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...
View articleFospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this pa...
View articleNew partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...
View articleGoogle's phasing out of third-party cookies prompts marketers to adopt privacy-minded strategies, focusing on first-party data, contextual targeting, ...
View articleIn today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies...
View articleIn the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...
View articleIn today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, ...
View articleHistorically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the...
View article[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...
View articleAs voice technology extends beyond the home we explore its growing usage in public settings and the implications for brands and customer experiences R...
View articleA column to stay on top of major marketplace updates, facts, and actionable advice to inform strategy Read More...
View articleShifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...
View articleA monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...
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