EU Launches Probes into Alphabet, Apple, and Meta, Signaling a Major Shift in Digital Market Regulation
Competition

EU Launches Probes into Alphabet, Apple, and Meta, Signaling a Major Shift ...

2d ClickZ News Staff

EU Launches Probes into Alphabet, Apple, and Meta,...

The EU investigates Alphabet, Apple, and Meta for non-compliance with the Digital Markets Act, aiming to ensure fair competition and innovation in the...

View article
Identity Overhaul: Marketing's Reinvention Playbook
Campaigns

Identity Overhaul: Marketing's Reinvention Playbook

3d ClickZ News Staff

Identity Overhaul: Marketing's Reinvention Playboo...

Rebranding is a strategic overhaul of a company's image, involving changes to its name, logo, and brand strategy, aimed at better connecting with cust...

View article
Combating disinformation: the crucial role of ethical marketing and digital literacy
Ethical marketing

Combating disinformation: the crucial role of ethical marketing and digital...

1w ClickZ News Staff

Combating disinformation: the crucial role of ethi...

Disinformation spreads like wildfire in today's social media age. Ethical marketing and digital literacy are our weapons to fight for a trustworthy an...

View article
Get the latest analysis and reports delivered to your inbox daily
Embracing sustainability: The evolution of marketing in a conscious world
Sustainable marketing

Embracing sustainability: The evolution of marketing in a conscious world

2w ClickZ News Staff

Embracing sustainability: The evolution of marketi...

Conscious consumers are changing the game. Sustainable marketing goes beyond sales. Learn how to build a brand that aligns with values, minimizes envi...

View article
Ethical marketing in the digital age: Balancing innovation with integrity
Ethical marketing

Ethical marketing in the digital age: Balancing innovation with integrity

2w ClickZ News Staff

Ethical marketing in the digital age: Balancing in...

Ethical marketing thrives in today's data-driven world. But with great personalization comes great responsibility. Learn how to navigate ethical data ...

View article
The strategic rise of micro-Influencers in digital marketing
Collaboration

The strategic rise of micro-Influencers in digital marketing

2w ClickZ News Staff

The strategic rise of micro-Influencers in digital...

Consumers crave authenticity! Micro-influencers, with their genuine connections, are redefining digital marketing. Learn how brands can leverage them...

View article
Nutrimuscle: Scaling spend and growing ROAS through better measurement
Analytics

Nutrimuscle: Scaling spend and growing ROAS through better measurement

2w Fospha Team

Nutrimuscle: Scaling spend and growing ROAS throug...

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...

View article
Embrace the power of difference: Inclusive marketing in action
Inclusive marketing

Embrace the power of difference: Inclusive marketing in action

3w ClickZ News Staff

Embrace the power of difference: Inclusive marketi...

Inclusive marketing celebrates diversity! It's about showing everyone they're valued, with accessible content and real stories. Build a loyal audience...

View article
Why short form video is so popular
Video

Why short form video is so popular

3w ClickZ News Staff

Why short form video is so popular

The rise of short-form video content is not merely a fad; it is a transformative force that is here to stay. Embracing this trend and harnessing its p...

View article
Level up your marketing: Gamifying the customer journey 
Advertising & Promotion

Level up your marketing: Gamifying the customer journey 

3w ClickZ News Staff

Level up your marketing: Gamifying the customer jo...

Gamification in marketing revolutionizes engagement by integrating game elements into strategies, boosting customer interaction and loyalty, especiall...

View article
Maximizing PPC ROI in a shifting landscape: Insights on Google's SGE and SEO integration 
PPC

Maximizing PPC ROI in a shifting landscape: Insights on Google's SGE and SE...

4w ClickZ News Staff

Maximizing PPC ROI in a shifting landscape: Insigh...

Exploring the transformative impact of Google's Search Generative Experience on PPC campaigns, this text delves into strategies for maximizing ROI thr...

View article
Google and Reddit Expand Partnership to Enhance Search Capabilities
AI

Google and Reddit Expand Partnership to Enhance Search Capabilities

1m ClickZ News Staff

Google and Reddit Expand Partnership to Enhance Se...

The deal, worth $60 million per year for Reddit, allows Google exclusive access to Reddit's data for use in Search and AI projects. Read More...

View article
Sora has upset the AI-image generation apple cart
AI

Sora has upset the AI-image generation apple cart

1m ClickZ News Staff

Sora has upset the AI-image generation apple cart

With millions in funding secured, Sora signals where exponentially evolving AI aims to take visual media next. Ready to manifest visions at the speed ...

View article
Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry
AI

Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in ...

1m Aaran Fronda

Digital Marketing Institute Launches New Course to...

The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals...

View article
Fospha’s Insights to Unlock eCommerce Growth in 2024
Data insights

Fospha’s Insights to Unlock eCommerce Growth in 2024

1m Fospha Team

Fospha’s Insights to Unlock eCommerce Growth in 20...

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...

View article
Snap Selects Fospha as Measurement Partner for Retail eCommerce
Analytics

Snap Selects Fospha as Measurement Partner for Retail eCommerce

1m Fospha Team

Snap Selects Fospha as Measurement Partner for Ret...

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this pa...

View article
Nectar360 and The Trade Desk partner to bring retail media’s precision to the open internet
Acquisition

Nectar360 and The Trade Desk partner to bring retail media’s precision to t...

1m ClickZ News Staff

Nectar360 and The Trade Desk partner to bring reta...

New partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...

View article
Marketers Pivot to Privacy-Minded Strategies Amid Google's Phase-Out of Third-Party Cookies
Marketing

Marketers Pivot to Privacy-Minded Strategies Amid Google's Phase-Out of Thi...

2m ClickZ News Staff

Marketers Pivot to Privacy-Minded Strategies Amid ...

Google's phasing out of third-party cookies prompts marketers to adopt privacy-minded strategies, focusing on first-party data, contextual targeting, ...

View article
The Importance of Multi-Touch Attribution in eCommerce Marketing
Marketing

The Importance of Multi-Touch Attribution in eCommerce Marketing

4m Fospha Team

The Importance of Multi-Touch Attribution in eComm...

In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies...

View article
The Power of Snapchat's 7/0 Optimisation Window
Marketing

The Power of Snapchat's 7/0 Optimisation Window

4m Fospha Team

The Power of Snapchat's 7/0 Optimisation Window

In the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...

View article
Harnessing the Power of Meta's Advantage+ Campaigns
Marketing

Harnessing the Power of Meta's Advantage+ Campaigns

5m Fospha Team

Harnessing the Power of Meta's Advantage+ Campaign...

In today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, ...

View article
Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers
Marketing

Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

5m Fospha Team

Black Friday & Cyber Monday: A Goldmine for E-Comm...

Historically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the...

View article
New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season
Brand awareness

New Report Reveals Strategies for Maximising Performance During Black Frida...

5m Fospha Team

New Report Reveals Strategies for Maximising Perfo...

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...

View article
From home to out-of-home, understanding the evolution of voice usage
Marketing Technology

From home to out-of-home, understanding the evolution of voice usage

8m Nitin Dhamelia

From home to out-of-home, understanding the evolut...

As voice technology extends beyond the home we explore its growing usage in public settings and the implications for brands and customer experiences R...

View article
Seven latest marketplace updates you should know
Actionable Analysis

Seven latest marketplace updates you should know

8m Team ClickZ

Seven latest marketplace updates you should know

A column to stay on top of major marketplace updates, facts, and actionable advice to inform strategy Read More...

View article
Transforming the B2B2C model: Stanley Black & Decker's journey
Analyzing Customer Data

Transforming the B2B2C model: Stanley Black & Decker's journey

9m Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

View article
ClickZ Data and Data Privacy Round-up Analysis: June Edition
Actionable Analysis

ClickZ Data and Data Privacy Round-up Analysis: June Edition

9m Team ClickZ

ClickZ Data and Data Privacy Round-up Analysis: Ju...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

View article
1 2 3 1,702