10 Ways to Make Reports Not Suck

Analytics 10 Ways to Make Reports Not Suck

7y Jim Sterne

10 Ways to Make Reports Not Suck

Reports are necessary in the world of analytics-based marketing, but they can be extremely boring. Here are 10 ways to make your reports engaging, inf...

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Do Your Analytics Make Any Difference?

Analytics Do Your Analytics Make Any Difference?

7y Neil Mason

Do Your Analytics Make Any Difference?

Analytics can only effectively change your marketing when the rest of the business buys into their importance - from the chief executive all the way d...

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I Say It's "Daytah," You Say It's "Dahtah"

Analytics I Say It's "Daytah," You Say It's "Dahtah"

7y Jim Sterne

I Say It's "Daytah," You Say It's "Dahtah"

A poem about the merits of data, and whether it should be treated as a plural word or a singular entity. Can marketers agree on how to treat the word ...

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A 217% Lift Every Content Marketer Should Be Getting, But Will You?

Analytics A 217% Lift Every Content Marketer Should Be Getting, But Will You?

7y Bryan Eisenberg

A 217% Lift Every Content Marketer Should Be Getti...

Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's wor...

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Your Job Is Impossible

Analytics Your Job Is Impossible

7y Jim Sterne

Your Job Is Impossible

The job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossib...

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The First Month in Start-Up/SME Marketing (Part 3)

Analytics The First Month in Start-Up/SME Marketing (Part 3)

7y Parth Mukherjee

The First Month in Start-Up/SME Marketing (Part 3)

Part three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content...

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Is Everything We’ve Ever Learned About Attribution Really Wrong?

Analytics Is Everything We’ve Ever Learned About Attribution Really Wrong?

7y Neil Mason

Is Everything We’ve Ever Learned About Attribution...

While there are certainly inherent problems with the typical attribution models in use today, it is possible to overcome them by asking three importan...

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Don't Give Them Data

Analytics Don't Give Them Data

7y Jim Sterne

Don't Give Them Data

People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. If marketers can do ...

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How to Manage a Legendary Brand

Analytics How to Manage a Legendary Brand

7y Bryan Eisenberg

How to Manage a Legendary Brand

Using Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testi...

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Digital Analytics: Aliens, Asteroids, Dinosaurs, Vampires, and Zombies

Analytics Digital Analytics: Aliens, Asteroids, Dinosaurs, Vampires, and Zombies

7y Jim Sterne

Digital Analytics: Aliens, Asteroids, Dinosaurs, V...

A look at the external horrors that await unsuspecting digital analytics professionals around every corner, and advice on how to deal with them. Read ...

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The First Month in Start-Up/SME Marketing Part 2

Analytics The First Month in Start-Up/SME Marketing Part 2

7y Parth Mukherjee

The First Month in Start-Up/SME Marketing Part 2

The second part in this five-part series details how to create a marketing strategy, how to ensure people are on board with it, and how to plan its im...

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Do You Have the Right Framework for Measuring Success?

Analytics Do You Have the Right Framework for Measuring Success?

8y Neil Mason

Do You Have the Right Framework for Measuring Succ...

The development of meaningful key performance indicators (KPIs) is often critical to an organization's success, as it sets the tone and the agenda for...

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Don't Let Big Data Play Games With Your Brain

Analytics Don't Let Big Data Play Games With Your Brain

8y Jim Sterne

Don't Let Big Data Play Games With Your Brain

The next time you see a pattern, a connection, or a correlation, remember that you may not be the best person to determine if it passes the smell test...

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Google Satellite Internet Project Will Cost More Than $1 Billion

Analytics Google Satellite Internet Project Will Cost More Than $1 Billion

8y Carly Page

Google Satellite Internet Project Will Cost More T...

Google is apparently looking to extend Internet access across the globe by spending big on new satellites. Read More...

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10 Things Not to Do as a Digital Analyst

Analytics 10 Things Not to Do as a Digital Analyst

8y Jim Sterne

10 Things Not to Do as a Digital Analyst

Here is a collection of 10 harmful, but preventable, things you shouldn't be doing as a digital analyst. Read More...

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Are You Getting Visual Insights or Executive "Eye Candy"?

Analytics Are You Getting Visual Insights or Executive "Eye Candy"?

8y Neil Mason

Are You Getting Visual Insights or Executive "Eye ...

Analysts must strike a balance between focusing on substance and focusing on style in order to achieve the perfect data visualization strategy. Read M...

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The First Month in Start-Up/SME Marketing

Analytics The First Month in Start-Up/SME Marketing

8y Parth Mukherjee

The First Month in Start-Up/SME Marketing

In the first of a five-part series, we look at how you can design a comprehensive and strategic marketing plan for your start-up. Read More...

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Top 10 New Things to Measure on Your Website

Analytics Top 10 New Things to Measure on Your Website

8y Jim Sterne

Top 10 New Things to Measure on Your Website

An updated list of the things you need to be measuring on your website, including online maturity, insight generation, and data quality. Read More...

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How to Design High-Converting Mobile Landing Pages

Analytics How to Design High-Converting Mobile Landing Pages

8y Bryan Eisenberg

How to Design High-Converting Mobile Landing Pages

This column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile. Read More...

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Upgradeability, Extensibility, and the Re-Sale Market

Analytics Upgradeability, Extensibility, and the Re-Sale Market

8y Jack Aaronson

Upgradeability, Extensibility, and the Re-Sale Mar...

It's a shame that more industries, like the Certified Pre-Owned car industry, don't give second owners the extensibilty they expect. Without the possi...

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The Difference Between Truth and Facts Is Vocabulary

Analytics The Difference Between Truth and Facts Is Vocabulary

8y Jim Sterne

The Difference Between Truth and Facts Is Vocabula...

In order to satisfy insights consumers, shift your vocabulary and draw them into the conversation with you. Read More...

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Do You Actually Have an "Attribution" Problem Worth Solving?

Analytics Do You Actually Have an "Attribution" Problem Worth Solving?

8y Neil Mason

Do You Actually Have an "Attribution" Problem Wort...

Before deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution pro...

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Is It Cheaper to Keep Than Delete?

Analytics Is It Cheaper to Keep Than Delete?

8y Jim Sterne

Is It Cheaper to Keep Than Delete?

Oftentimes it may be cheaper and less time-consuming to just keep data than to delete it. But how long is data valid and valuable, and how long until ...

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#CZLNY: Amazon’s Performance Secrets

Analytics #CZLNY: Amazon’s Performance Secrets

8y Bryan Eisenberg

#CZLNY: Amazon’s Performance Secrets

For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful...

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The Isolation of Social Media

Analytics The Isolation of Social Media

8y Jack Aaronson

The Isolation of Social Media

As younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to ...

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Of 3 Minds on Privacy - and a Song

Analytics Of 3 Minds on Privacy - and a Song

8y Jim Sterne

Of 3 Minds on Privacy - and a Song

While we want our preferences and habits to be remembered by brands and marketers, the growing possibilities of Big Data bring on feelings of fear, un...

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What's the ROI of Analytics? (Part 3)

Analytics What's the ROI of Analytics? (Part 3)

8y Neil Mason

What's the ROI of Analytics? (Part 3)

Part three in a series looking at how to measure the return on investment (ROI) of analytics. In some cases it will be possible to measure the outputs...

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