High-quality creative execution is rarely the direct result of a creative brief. But that can be changed! We want to see your briefs so we can help yo...
View articleReports are necessary in the world of analytics-based marketing, but they can be extremely boring. Here are 10 ways to make your reports engaging, inf...
View articleAnalytics can only effectively change your marketing when the rest of the business buys into their importance - from the chief executive all the way d...
View articleA poem about the merits of data, and whether it should be treated as a plural word or a singular entity. Can marketers agree on how to treat the word ...
View articleTaking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's wor...
View articleThe job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossib...
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Part three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content...
View articleWhile there are certainly inherent problems with the typical attribution models in use today, it is possible to overcome them by asking three importan...
View articlePeople don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. If marketers can do ...
View articleUsing Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testi...
View articleA look at the external horrors that await unsuspecting digital analytics professionals around every corner, and advice on how to deal with them. Read ...
View articleThe second part in this five-part series details how to create a marketing strategy, how to ensure people are on board with it, and how to plan its im...
View articleThe development of meaningful key performance indicators (KPIs) is often critical to an organization's success, as it sets the tone and the agenda for...
View articleThe next time you see a pattern, a connection, or a correlation, remember that you may not be the best person to determine if it passes the smell test...
View articleGoogle is apparently looking to extend Internet access across the globe by spending big on new satellites. Read More...
View articleHere is a collection of 10 harmful, but preventable, things you shouldn't be doing as a digital analyst. Read More...
View articleAnalysts must strike a balance between focusing on substance and focusing on style in order to achieve the perfect data visualization strategy. Read M...
View articleIn the first of a five-part series, we look at how you can design a comprehensive and strategic marketing plan for your start-up. Read More...
View articleAn updated list of the things you need to be measuring on your website, including online maturity, insight generation, and data quality. Read More...
View articleThis column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile. Read More...
View articleIt's a shame that more industries, like the Certified Pre-Owned car industry, don't give second owners the extensibilty they expect. Without the possi...
View articleIn order to satisfy insights consumers, shift your vocabulary and draw them into the conversation with you. Read More...
View articleBefore deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution pro...
View articleOftentimes it may be cheaper and less time-consuming to just keep data than to delete it. But how long is data valid and valuable, and how long until ...
View articleFor years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful...
View articleAs younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to ...
View articleWhile we want our preferences and habits to be remembered by brands and marketers, the growing possibilities of Big Data bring on feelings of fear, un...
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