The more data sources your analysts can trust, the more insights they can derive and that will always be worth the effort. Just don't wait until it's ...
View articleToo often, personas are written as flat narratives, with no emotional hooks for our team members to understand them. Columnist Bryan Eisenberg explain...
View articleAverage-based metrics to measure digital marketing effectiveness or understand consumer behavior simply aren't good enough. Columnist Neil Mason expla...
View articleDo your technology product demos answer the needs of your prospects, or leave them looking for a quick exit? Learn how to add WOW factor to your demos...
View articleWhen Steve Patitpas, general manager of Microsoft.com, shares advice on how to engage and win the support of higher-ups in an organization, marketers ...
View articleIndie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Mag...
View articleHow to overcome challenges in dealing with IT and move forward with your CTO. Read More...
View articleDigital marketers share what they love about analytics and the industry in general, with columnist Jim Sterne. Read More...
View articleEven the most sophisticated of technologies can be used in the dumbest ways. Get smart in a multi-screen world and learn to recognise customers across...
View articleMachine learning is really, really powerful and it opens up new ways of doing analysis with Big Data. But, it cannot act alone. Read More...
View articleThe 'curse of knowledge' hinders the ability to communicate. Bryan Eisenberg teaches content marketers how to remedy the curse and take advantage of n...
View articleMaintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of t...
View articleFor now, I just want one thing: the ability to turn off ads for a specific product. Read More...
View articleWe must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs. Read More...
View articleAs people get more excited by big data, I get excited by small data. It may be small but it's powerful. Read More...
View articleWhat if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sal...
View articleThe humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path a...
View articleI decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing ...
View articleBoth good design and an eye toward usability are necessary for a design to work. Read More...
View articleDigital metrics can be measured by three categories - reach, conversion, and cost. Read More...
View articleThe increased use of data mining and predictive analytical techniques within organizations to reduce risk and improve decision-making means that manag...
View articleIf you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure t...
View articleJust because you can measure every online thing these days, should you? Read More...
View articleAre there particular elements that decide certain behaviors on a website? Read More...
View articleIf you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution? Read More...
View articleIn the near future, companies that will get great rankings won't think of their websites and digital content as the center of the universe; they will ...
View articleThe ability to exploit analytics comes from a number of factors, including data, technology, people, processes, and leadership. Read More...
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