The application of storytelling skills is widespread in the marketing industry, as brands seek to make connections with consumers. 70% of consumers pr...
View article2018 has been called the year of video marketing. So was 2017 and several years before that, too, for that matter. It’s always “the year of video” bec...
View articleContent marketing is evolving. Here’s how to keep up with the changes and get your content marketing strategy ready for the next twelve months. Read M...
View articleContent marketing has evolved from a buzzword to the number one priority for marketers in 2017, accounting for 26% of a marketers entire budget. Here ...
View articleMarketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...
View article2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...
View articleWith the birth of the internet and the formation of social media, everyone is a publisher now. For marketers, this oversupply of content provides a ch...
View articleMaking customer reviews part of your marketing strategy is essential, especially since 92% of people hesitate to buy a product that doesn’t have any. ...
View articleInnovative businesses are turning to customer reviews in an effort to revamp their stagnant SEO strategies. But how can reviews really help your visib...
View articleEight tools to create a successful influencer marketing campaign Read More...
View articleAccording to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025...
View articleA successful content marketing strategy starts with research. Here are four effective research tools that can facilitate your content marketing creati...
View articleChoosing the right Content Management System for your business can be overwhelming. The abundance of options and dizzying choice of features can make ...
View articleCutting through the digital clutter is difficult for brands, but on today's internet, great marketing opportunities can fall into the laps of brands w...
View articleFor years, brands have used microsites, in many cases to great effect. But not all microsites deliver results. So what separates the effective microsi...
View articleAs technology leaps and bounds ahead, trying to develop bespoke content for each new channel can be a headache for content marketers. However, what if...
View articleUp until now, the role of artificial intelligence in marketing has been mainly confined to rule-based calculations and data analysis. But as the sophi...
View articleThe marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you're considering integrating live...
View articleFacebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...
View articleB2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must ...
View articleAs simple as influencer marketing sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail. Like anyth...
View articleOnline presence requires a lot of work. Your team has to be keeping an eye on search rankings, competitors, security, web mentions, website performanc...
View articleFor the publishing industry, 2016 saw the rise of news aggregators – mobile-friendly apps able to deliver personalized, ultra-relevant content from mu...
View articleThe companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobi...
View articleWeb push notifications are an interesting addition to the marketing mix. To help you understand what they mean for you, we've put together a guide wit...
View articleSocial media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for custo...
View articleVideo performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But o...
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