Marketers Struggling to Utilize Customer Data for Personalization Amid Privacy Changes
Analytics

Marketers Struggling to Utilize Customer Data for Personalization Amid Priv...

3m ClickZ News Staff

Marketers Struggling to Utilize Customer Data for ...

Acoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are curr...

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ClickZ Data and Data Privacy Round-up Analysis: June Edition
Actionable Analysis

ClickZ Data and Data Privacy Round-up Analysis: June Edition

1y Team ClickZ

ClickZ Data and Data Privacy Round-up Analysis: Ju...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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Balancing data privacy and marketing measurement: Navigating the evolving landscape
322023

Balancing data privacy and marketing measurement: Navigating the evolving l...

1y Sanchari Sengupta (Team ClickZ...

Balancing data privacy and marketing measurement: ...

Marketers are balancing the desire for personalization with the need for data privacy by implementing smarter marketing practices Read More...

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iOS 14 uncovers measurement vulnerabilities for business
322023

iOS 14 uncovers measurement vulnerabilities for business

1y Jamie Bolton

iOS 14 uncovers measurement vulnerabilities for bu...

How will marketers handle the advertising industry upheaval in regard to data and measurement? Read More...

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How Walgreens Boots Alliance rebuilt for first party data
Actionable analysis

How Walgreens Boots Alliance rebuilt for first party data

2y Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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Coping without cookies: A new paradigm for data privacy
Actionable analysis

Coping without cookies: A new paradigm for data privacy

2y Peter Rice

Coping without cookies: A new paradigm for data pr...

30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...

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Cancel culture and what brands should be doing
Data regulations

Cancel culture and what brands should be doing

2y Ann Smarty

Cancel culture and what brands should be doing

As the world is getting more and more polarized, brands are struggling to find ways to stay relevant and avoid being affected by the cancel culture Re...

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How Columbia Care Inc is redefining Cannabis retail
Case Study

How Columbia Care Inc is redefining Cannabis retail

3y Kamaljeet Kalsi

How Columbia Care Inc is redefining Cannabis retai...

One of US’ largest cannabis brands is leading a seismic shift from patient-centric to commercial retail by mastering customer experience Read More...

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Emerging trends in IoT are changing online marketing
Data regulations

Emerging trends in IoT are changing online marketing

3y Alex Love

Emerging trends in IoT are changing online marketi...

IoT technology is changing online marketing, but legal and market forces are making matters complex Read More...

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How technology is streamlining processes in finance and insurance
Analytics

How technology is streamlining processes in finance and insurance

3y Daniel Tannenbaum

How technology is streamlining processes in financ...

From CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...

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Data and digital strategy for Europe: EU's data regulation guide
Data regulations

Data and digital strategy for Europe: EU's data regulation guide

4y Charlie Braithwaite

Data and digital strategy for Europe: EU's data re...

As the EU unveiled its new digital and data strategy, we look at what this means for the big tech giants and the digital industry as a whole. Read Mor...

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Is it time to rein in the tech giants? What internet regulation could mean for marketers
Analytics

Is it time to rein in the tech giants? What internet regulation could mean ...

7y Clark Boyd

Is it time to rein in the tech giants? What intern...

The internet has thrived on the unrestricted and open access it provides for an international community to shop and share with just a few clicks. But ...

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What companies can learn from the We-Vibe lawsuit about the Internet of Things
Data regulations

What companies can learn from the We-Vibe lawsuit about the Internet of Thi...

7y Al Roberts

What companies can learn from the We-Vibe lawsuit ...

A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they...

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Google has become one of Google's most prolific advertisers
Data regulations

Google has become one of Google's most prolific advertisers

8y Al Roberts

Google has become one of Google's most prolific ad...

Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipi...

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The ad industry lashes out at new FCC privacy rules
Data regulations

The ad industry lashes out at new FCC privacy rules

8y Al Roberts

The ad industry lashes out at new FCC privacy rule...

Last week, the Federal Communications Commission (FCC) announced sweeping new privacy rules that restrict how internet service providers (ISPs) can us...

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What do China's new online advertising rules mean for marketers?
Asia

What do China's new online advertising rules mean for marketers?

8y Sophie Loras

What do China's new online advertising rules mean ...

China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...

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Data privacy: the clock is ticking for U.S. marketers
Analytics

Data privacy: the clock is ticking for U.S. marketers

9y Pelin Thorogood

Data privacy: the clock is ticking for U.S. market...

How can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy? Read ...

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Killing Google’s brand one phone call at a time
Data regulations

Killing Google’s brand one phone call at a time

9y Gregg Stewart

Killing Google’s brand one phone call at a time

Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...

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Kids Privacy Rule Changes Satisfy Some Ad Industry Concerns
Data regulations

Kids Privacy Rule Changes Satisfy Some Ad Industry Concerns

12y Kate Kaye

Kids Privacy Rule Changes Satisfy Some Ad Industry...

Proposed COPPA rule change by FTC would not apply to contextual ads. Read More...

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