How technology is changing the role of the CMO in 2021
Digital Transformation

How technology is changing the role of the CMO in 2021

3y Michael Collins

How technology is changing the role of the CMO in ...

In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...

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How app-free contactless payments are retailers’ and shoppers’ little helpers
Commerce & Sales

How app-free contactless payments are retailers’ and shoppers’ little helpe...

3y Val Vacante

How app-free contactless payments are retailers’ a...

Val Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...

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4 tips on successful digital asset management
Digital asset management

4 tips on successful digital asset management

3y Aoife Morgan

4 tips on successful digital asset management

Companies struggling to keep up with booming digital content should look to invest in digital asset management (DAM) to streamline projects and boost ...

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How to take your contact center to the next level
AI & Automation

How to take your contact center to the next level

3y Lee Baptiste

How to take your contact center to the next level

The pandemic has given customer contact centers the opportunity to embrace new technologies and break away from old, inefficient modes of communicatio...

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A look at the full revenue impact of retail media ad platforms
Digital Marketing

A look at the full revenue impact of retail media ad platforms

3y Mahir Prasad

A look at the full revenue impact of retail media ...

Retail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...

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How conversational analytics helped StarKist grow their tuna pouch category by 75 percent
Analytics

How conversational analytics helped StarKist grow their tuna pouch category...

3y Jacqueline Dooley

How conversational analytics helped StarKist grow ...

StarKist is successfully using conversational analytics platform Netbase Quid to measure consumer sentiment and discover opportunities for product inn...

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Let’s just take a minute
Digital Advertising

Let’s just take a minute

3y Randi Stipes

Let’s just take a minute

There’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds Read More...

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How cloud offerings could transform business in the next decade
Analytics

How cloud offerings could transform business in the next decade

3y Dave Eisenberg

How cloud offerings could transform business in th...

Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...

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Digital channel performance: Evangelizing and communicating with the C-Suite
Digital Leaders

Digital channel performance: Evangelizing and communicating with the C-Suit...

3y Jim Yu

Digital channel performance: Evangelizing and comm...

In this article learn three essential ways to communicate the importance of digital-first strategies to C-Suite decision-makers in your organization. ...

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A scalable lead generation platform drives local sales
Digital Marketing

A scalable lead generation platform drives local sales

3y Nikki Vegenski

A scalable lead generation platform drives local s...

Complex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. Read More...

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts
AI & Automation

Key Insights: Revenue attribution, digital titans, advertising & AI forecas...

3y Kamaljeet Kalsi

Key Insights: Revenue attribution, digital titans,...

The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...

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Steering retail into 2021 with digital at the wheel
Digital Marketing

Steering retail into 2021 with digital at the wheel

3y Jim Yu

Steering retail into 2021 with digital at the whee...

Where should retailers focus their efforts for the holiday season and heading into 2021? Read More...

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Despite what you think, 2020 had a silver lining. It forced ecommerce to evolve digitally
Digital Marketing

Despite what you think, 2020 had a silver lining. It forced ecommerce to ev...

3y Rob Van Nuenen

Despite what you think, 2020 had a silver lining. ...

No one predicted 2020 would be what it was. There was good and bad. In ecommerce, it was good - very good.  New shops popped up either due to unemploy...

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Five retail and marketing trends for 2021
Digital Marketing

Five retail and marketing trends for 2021

4y Pius Boachie

Five retail and marketing trends for 2021

2020 has transformed the retail & marketing landscape towards relationship commerce, improved seamlessness, and local retail. Explore the key drivers ...

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Top marketers highlight 5 common themes about the impact of 2020 on business
Digital Marketing

Top marketers highlight 5 common themes about the impact of 2020 on busines...

4y Jacqueline Dooley

Top marketers highlight 5 common themes about the ...

ClickZ interviewed marketing leaders from eBay, IBM Watson, FILA, and Salesforce to get a better understanding of how COVID-19 and 2020 have impacted ...

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Ecommerce trends: Shift to online shopping may be permanent
Digital Marketing

Ecommerce trends: Shift to online shopping may be permanent

4y Jacqueline Dooley

Ecommerce trends: Shift to online shopping may be ...

ClickZ’s Ecommerce Transformation Forum highlights important post-COVID ecommerce trends and insights from seven ecommerce industry luminaries. Read M...

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‘Tis the shopping season: Tips to engage holiday consumers
Digital Marketing

‘Tis the shopping season: Tips to engage holiday consumers

4y Carrie Parker

‘Tis the shopping season: Tips to engage holiday c...

Carrie Parker, VP of Marketing at Valassis, discusses how consumers will approach the 2020 holiday season and celebrations differently this year, and ...

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Seven UX ideas to improve your ecommerce sales
Commerce & Sales

Seven UX ideas to improve your ecommerce sales

4y Irina Weber

Seven UX ideas to improve your ecommerce sales

If you want to sell more, try the following techniques to provide better support, build user trust, optimize the site, and boost sales. Read More...

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How web-based AR can help retailers boost customer engagement and sales
AR & VR

How web-based AR can help retailers boost customer engagement and sales

4y Patrick Johnson

How web-based AR can help retailers boost customer...

Rock Paper Reality's Co- Founder, Patrick Johnson highlights the benefits of web-based AR content experiences, specifically in the retail sector. Read...

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Marketers play a critical role in unifying digital transformation goals
Content

Marketers play a critical role in unifying digital transformation goals

4y Leena Iyar

Marketers play a critical role in unifying digital...

With digital channels here to stay, marketers must provide personalization and convenience across channels. Read More...

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Three ways merchants can leverage fintech to reach shoppers
Digital Marketing

Three ways merchants can leverage fintech to reach shoppers

4y Jacqueline Dooley

Three ways merchants can leverage fintech to reach...

Transactional advertising, powered by fintech tools like Dosh, Cardlytics, and RetailMeNot, presents a huge opportunity for retailers to reach custome...

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7 quick marketing fixes you can apply before the holiday season
Digital Marketing

7 quick marketing fixes you can apply before the holiday season

4y Evelyn Johnson

7 quick marketing fixes you can apply before the h...

As more retailers switch their operations to online post COVID, we look at some quick marketing fixes you can implement to get the most out of this ye...

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Q&A with Kasper Skou, CEO and Co-Founder of Semasio
Analytics

Q&A with Kasper Skou, CEO and Co-Founder of Semasio

4y Mahir Prasad

Q&A with Kasper Skou, CEO and Co-Founder of Semasi...

Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Read More...

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Digital transformation post-COVID presents huge opportunities for global export expansion
Digital Marketing

Digital transformation post-COVID presents huge opportunities for global ex...

4y Jacqueline Dooley

Digital transformation post-COVID presents huge op...

Global Topology's whitepaper provides tips and information on how, aided by digital transformation, companies can reach new global markets post-COVID....

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Tech Talk with Maropost: Cloud-based unified marketing automation platform
Digital Transformation

Tech Talk with Maropost: Cloud-based unified marketing automation platform

4y Catherrine Garcia

Tech Talk with Maropost: Cloud-based unified marke...

In our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powe...

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Key Insights: Amazon Prime Day 2020 highlights on sales and funding
Digital Marketing

Key Insights: Amazon Prime Day 2020 highlights on sales and funding

4y Kamaljeet Kalsi

Key Insights: Amazon Prime Day 2020 highlights on ...

All you need to know about Amazon Prime Day 2020, small and medium sellers see record-breaking sales crossing $3.5 billion, members saved over $1.4 bi...

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Key Insights: Leaders harness social media for digital transformation and customer service
Digital Leaders

Key Insights: Leaders harness social media for digital transformation and c...

4y Kamaljeet Kalsi

Key Insights: Leaders harness social media for dig...

Insights on how leaders are using social media strategies beyond communications, extending to customer service, sales, employee advocacy programs, and...

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