The Trade Desk SVP helps agencies understand the changing trends in media consumption

Digital Advertising The Trade Desk SVP helps agencies understand the changing trends in media consumption

1y Jacqueline Dooley

The Trade Desk SVP helps agencies understand the c...

The Trade Desk’s SVP of EMEA, Philippa Snare discusses the benefits of ethical ad buying and the changing trends in media consumption due to COVID-19 ...

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How to influence C-level decision makers in B2B marketing?

Digital Leaders How to influence C-level decision makers in B2B marketing?

1y Harikrishna Kundariya

How to influence C-level decision makers in B2B ma...

A thorough guide to influential B2B marketing using multi-dimensional tactics and an improved marketing strategy aimed for C-level decision makers. Re...

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Key Insights: Retail giants closed on Thanksgiving 2020, ecommerce set to see the biggest shopping season

Advertising & Promotion Key Insights: Retail giants closed on Thanksgiving 2020, ecommerce set to see the biggest shopping season

1y Kamaljeet Kalsi

Key Insights: Retail giants closed on Thanksgiving...

Walmart will be closed on Thanksgiving 2020, Android devices to surpass one billion hours on shopping apps, real-time marketing insights to help ecomm...

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Five ways brands can win in the new ecommerce world

Digital Marketing Five ways brands can win in the new ecommerce world

1y Paula Hunsche

Five ways brands can win in the new ecommerce worl...

Paula Hunsche, SVP Client Engagement at Catalyst, shares five ways that marketers can succeed in this dual world of retail to increase both online and...

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Computer vision brings shoppable video to life

AI & Automation Computer vision brings shoppable video to life

1y Rayhan Perera

Computer vision brings shoppable video to life

Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...

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Assessing the ecommerce marketing landscape, or what changed in 2020?

Digital Marketing Assessing the ecommerce marketing landscape, or what changed in 2020?

1y Olga Andrienko

Assessing the ecommerce marketing landscape, or wh...

SEMrush’s Head of Global Marketing Olga Andrienko unveils the current digital marketing landscape to equip ecommerce businesses with data and insights...

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Six benefits of cloud technology: The future for retailers

Digital Transformation Six benefits of cloud technology: The future for retailers

1y Content Media

Six benefits of cloud technology: The future for r...

From better customer service to reliability and security, we look at some key benefits cloud technology offers to the retailers who adopt it. Read Mor...

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Why digital transformation should be your new demand gen strategy

Digital Marketing Why digital transformation should be your new demand gen strategy

1y Jacqueline Dooley

Why digital transformation should be your new dema...

The ideal martech stack includes tools that enable lead nurturing, content management, customer satisfaction, and automation - all with the goal of fa...

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The reimagining of retail and what it means for marketers

Digital Marketing The reimagining of retail and what it means for marketers

1y Lars Fiedler, VP, Periscope By McKinsey

The reimagining of retail and what it means for ma...

Lars Fiedler, Partner and Senior Solution Leader of Marketing Solutions at Periscope By McKinsey, looks at how changes in consumer behavior during COV...

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What makes a successful modern CMO?

Digital Leaders What makes a successful modern CMO?

1y Lomit Patel

What makes a successful modern CMO?

Lomit Patel, Vice President of Growth at IMVU, provides an overview on what makes a successful modern Chief Marketing Officer (CMO). Read More...

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What a digital-only world means for your marketing strategy

Data insights What a digital-only world means for your marketing strategy

1y Luke Richards

What a digital-only world means for your marketing...

DeepCrawl's Alex Schaefer recently spoke to the ClickZ peer network about his observations during Coronavirus. According to him, brands need to be inv...

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How CPG brands can harness data to flourish in the age of disruption

CPG (FMCG) How CPG brands can harness data to flourish in the age of disruption

1y Tina Wilson

How CPG brands can harness data to flourish in the...

While a rapidly changing market landscape may hinder CPG brands that persevere with traditional marketing approaches, those open to updating their str...

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What growth marketers can learn from partnerships leaders

Digital Leaders What growth marketers can learn from partnerships leaders

1y Jaime Singson

What growth marketers can learn from partnerships ...

Jaime Singson, Senior Director of Product and Content Marketing for Impact, looks at how the roles of CGO and CPO came to be and why; how they overlap...

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The 10 marketing challenges today’s CPG brands are facing

CPG (FMCG) The 10 marketing challenges today’s CPG brands are facing

1y Tina Wilson

The 10 marketing challenges today’s CPG brands are...

From an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle t...

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What 2020 has taught us about digital transformation

Digital Marketing What 2020 has taught us about digital transformation

1y Aishling Finnegan

What 2020 has taught us about digital transformati...

Conga’s Digital Transformation Officer, Aishling Finnegan shows how the key to a successful implementation of digital transformation now starts with s...

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How technology can preserve the integrity of your brand online

Brand awareness How technology can preserve the integrity of your brand online

1y Kevin Sabourin

How technology can preserve the integrity of your ...

How global brands can drive local online awareness and generate sales with an innovative digital technology platform and brand identity cohesiveness. ...

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Top 10 marketing-related AI thought leaders to follow

AI & Automation Top 10 marketing-related AI thought leaders to follow

1y Andy Betts

Top 10 marketing-related AI thought leaders to fol...

Enhance your understanding of how AI and machine learning works and impacts digital. Read More...

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How companies can elevate the digital customer experience

Case Study How companies can elevate the digital customer experience

1y Tereza Litsa

How companies can elevate the digital customer exp...

As the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends an...

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Live events may remain digital for the long term — words of wisdom from Certain’s CEO

AI & Automation Live events may remain digital for the long term — words of wisdom from Certain’s CEO

2y Jacqueline Dooley

Live events may remain digital for the long term —...

ClickZ spoke with Peter Micciche, CEO of Certain, an enterprise event automation platform, about how marketers can navigate events in a post-COVID-19 ...

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A guide to the changing role of the modern CMOs

Digital Leaders A guide to the changing role of the modern CMOs

2y Jacqueline Dooley

A guide to the changing role of the modern CMOs

Business Intelligence company, Domo, surveyed nearly 700 senior marketers to understand how the modern CMO role fits in with today’s data-driven opera...

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Q&A with Joyce Kim, Chief Digital and Marketing Officer at Arm

Digital Leaders Q&A with Joyce Kim, Chief Digital and Marketing Officer at Arm

2y Jacqueline Dooley

Q&A with Joyce Kim, Chief Digital and Marketin...

ClickZ spoke with Arm’s CMO about how she’s helping shape company-wide digital transformation initiatives across all facets of marketing & communi...

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Q&A with Paige O’Neill, chief marketing officer of Sitecore

Digital Leaders Q&A with Paige O’Neill, chief marketing officer of Sitecore

2y Charlie Braithwaite & Mahir Prasad

Q&A with Paige O’Neill, chief marketing officer of...

We spoke Sitecore's Paige O’Neill about the changing role of the CMO, what makes for a good customer experience, and how companies can adopt a truly c...

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Q&A with Tom Libretto, CMO of Pegasystems

Digital Leaders Q&A with Tom Libretto, CMO of Pegasystems

2y Charlie Braithwaite & Mahir Prasad

Q&A with Tom Libretto, CMO of Pegasystems

We spoke to Tom Libretto, CMO of Pegasystems, about the changing role of the CMO, rebuilding the customer's trust, and why marketers will go all-in on...

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Q&A with Jon Miller, CEO of Engagio

Digital Leaders Q&A with Jon Miller, CEO of Engagio

2y Jacqueline Dooley & Mahir Prasad

Q&A with Jon Miller, CEO of Engagio

Engagio's CEO and co-founder provides a brief history of ABM, discusses the benefits of an account-based strategy, and offers insight into where ABM m...

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14 ecommerce platform features that retailers can leverage to improve sales

Digital Marketing 14 ecommerce platform features that retailers can leverage to improve sales

2y Jacqueline Dooley

14 ecommerce platform features that retailers can ...

The Plum Tree Group’s 60-page eBook contains a list of fourteen ways sellers can leverage their ecommerce platform to increase sales. Read More...

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Q&A with Greg Dolan, CEO of Keen Decision Systems

Analytics Q&A with Greg Dolan, CEO of Keen Decision Systems

2y Charlie Braithwaite & Mahir Prasad

Q&A with Greg Dolan, CEO of Keen Decision Systems

We spoke to Greg Dolan, CEO of Keen Decision Systems, about his professional journey, how Keen is helping their clients during COVID-19, and what he e...

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Q&A with Peter Isaacson, CMO at Demandbase

Analytics Q&A with Peter Isaacson, CMO at Demandbase

2y Jacqueline Dooley

Q&A with Peter Isaacson, CMO at Demandbase

Demandbase’s CMO, Peter Isaacson, discusses the future of account-based marketing within a rapidly evolving and technology-driven B2B landscape. Read ...

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