Engagio's CEO and co-founder provides a brief history of ABM, discusses the benefits of an account-based strategy, and offers insight into where ABM m...
View articleThe Plum Tree Group’s 60-page eBook contains a list of fourteen ways sellers can leverage their ecommerce platform to increase sales. Read More...
View articleWe spoke to Greg Dolan, CEO of Keen Decision Systems, about his professional journey, how Keen is helping their clients during COVID-19, and what he e...
View articleDemandbase’s CMO, Peter Isaacson, discusses the future of account-based marketing within a rapidly evolving and technology-driven B2B landscape. Read ...
View articleBrandwatch CMO Will McInnes discusses the benefits of social listening technology, current trends in martech, and how marketers can best leverage thei...
View articleWe spoke with Yotam Benami, CMO at Idomoo, about how personalized video is helping brands motivate customers to act. Read More...
View articleSignity Solutions' Amit Dua highlights how Robotics Process Automation (RPA) can be leveraged to drive innovation at an enterprise level. Read More...
View articleHere are 13 people who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space...
View articleEmerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key tr...
View articleMegan Heuer, VP of marketing at Engagio, highlights some common benefits from account-based marketing (ABM) not typically discussed. Read More...
View articleBrian Wolfe, Capgemini’s VP of Commerce, reviews eight critical questions businesses need to ask before replatforming their commerce system. Read More...
View articleWe spoke to BlueVenn’s Anthony Botibol about customer trust, the evolution of CDPs, and the key to customer success and retention. Read More...
View articleDietmar Rietsch, CEO of Pimcore, outlines six principles that make up an effective product information management (PIM) strategy and why it’s crucial ...
View articleWe spoke to Des Cahill about his biggest challenges at Oracle so far, his predictions for the martech space in 2020, and how brands can improve their ...
View articleLiveclicker's Kenna Hilburn addresses the perceived lack of leadership amongst CMOs, and challenges marketers to get out of their comfort zone in orde...
View articleWe spoke to Acquia’s Lynne Capozzi about the benefits of Drupal, the changing role of the CMO and her predictions for the martech space in 2020. Read ...
View articleAmidst the flurry of recent data regulations, companies need to be smarter about not only what consumer data they use, but also how they use it. We sp...
View articleHow live chat, chatbots, AI and more are creating a new opportunity for luxury brands to create a better, seamless digital customer service experience...
View articleWith the Oscars just around the corner, we thought we’d get into the act as well! We want to recognize the most influential people in marketing ...
View articleNew report by WBR Insights and Valitor finds retailers across the EU are struggling with consumer personalization efforts. Read More...
View articleWe spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the custom...
View articleGlobal Head of Marketing at ViSenze, Cheryl Guzman Ng says 2020 will certainly be a year where brands shift their focus to the power of the consumer. ...
View articlePopular marketplace in Latin America drove a 30% increase in conversions after optimizing the customer journey. Read More...
View articleHow to take advantage of the most profitable time of the year? iZooto's Shrikant R Kale shows how to leverage push notifications to drive post-holiday...
View articlePayment as a service API platform Modulr's Edwin Abl, discusses his professional journey and weighs in on the changing role of the CMO debate. Read Mo...
View articleChicago-based Cooler Screens, leverages smart screens powered by AI and IoT, to enhance the in-store customer shopping experience at Walgreens. Read M...
View articleColleen Scollans leverages her vast experience as a marketing leader to help brands build their tech stack, and tells vendors how they can improve the...
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