The reimagining of retail and what it means for marketers
Digital Marketing

The reimagining of retail and what it means for marketers

4y Lars Fiedler , VP, Periscope By McKinsey

The reimagining of retail and what it means for ma...

Lars Fiedler, Partner and Senior Solution Leader of Marketing Solutions at Periscope By McKinsey, looks at how changes in consumer behavior during COV...

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Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points
Digital Advertising

Key Insights: Holiday shopping ecommerce trends and how your business can w...

4y Kamaljeet Kalsi

Key Insights: Holiday shopping ecommerce trends an...

COVID-19 sure crunched wallets but can’t dampen the holiday spirit, ecommerce consumer trends, and advertising insights. Read More...

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Practical tips to transition your ecommerce business in the second half of 2020
Digital Marketing

Practical tips to transition your ecommerce business in the second half of ...

4y Jennifer Warren

Practical tips to transition your ecommerce busine...

From flexible pricing of products to asynchronous conversations, we look at some helpful tips to transition your ecommerce business in the second half...

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Five data driven hacks to develop an effective ecommerce strategy
Data insights

Five data driven hacks to develop an effective ecommerce strategy

4y Irina Bystrova

Five data driven hacks to develop an effective eco...

From setting the right goals to building a profitable affiliate program, RedTrack's Irina Bystrova details five data-driven hacks to develop an effect...

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How to be successful with Google Shopping Ads
Digital Advertising

How to be successful with Google Shopping Ads

4y Jacqueline Dooley

How to be successful with Google Shopping Ads

Inflow’s new eBook reveals to eCommerce vendors how to better leverage Google Shopping Ads by avoiding three common mistakes and drive value with one ...

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Three strategies SMBs need to adopt now to thrive post-COVID
Digital Marketing

Three strategies SMBs need to adopt now to thrive post-COVID

4y Josh Wetzel

Three strategies SMBs need to adopt now to thrive ...

Traditional brick-and-mortar stores were perhaps hit hardest during the pandemic, and unlike digital-native retailers didn’t have the online infrastru...

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What a digital-only world means for your marketing strategy
Data insights

What a digital-only world means for your marketing strategy

4y Luke Richards

What a digital-only world means for your marketing...

DeepCrawl's Alex Schaefer recently spoke to the ClickZ peer network about his observations during Coronavirus. According to him, brands need to be inv...

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JIGGY drives 69% of revenue with marketing automation
AI & Automation

JIGGY drives 69% of revenue with marketing automation

4y Greg Zakowicz

JIGGY drives 69% of revenue with marketing automat...

A detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation. Read More...

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How Brakes bridged the B2B/ B2C gap to feed a nation
B2C

How Brakes bridged the B2B/ B2C gap to feed a nation

4y Ben Sekhon

How Brakes bridged the B2B/ B2C gap to feed a nati...

Brakes, a B2B food delivery service, implements direct to consumer business model to address COVID-19 supply shortages. Read More...

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How CPG brands can harness data to flourish in the age of disruption
CPG (FMCG)

How CPG brands can harness data to flourish in the age of disruption

4y Tina Wilson

How CPG brands can harness data to flourish in the...

While a rapidly changing market landscape may hinder CPG brands that persevere with traditional marketing approaches, those open to updating their str...

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Omnichannel marketing in the age of COVID-19: 7 key learnings for businesses
Digital Marketing

Omnichannel marketing in the age of COVID-19: 7 key learnings for businesse...

4y Craig Charles Webster

Omnichannel marketing in the age of COVID-19: 7 ke...

As COVID-19 drives communicators online, there has been a noticeable re-prioritization of digital, consumer-centric solutions. In Infobip's conversati...

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The 10 marketing challenges today’s CPG brands are facing
CPG (FMCG)

The 10 marketing challenges today’s CPG brands are facing

4y Tina Wilson

The 10 marketing challenges today’s CPG brands are...

From an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle t...

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The world is changing - the way for brands to reach customers now is through data
Data insights

The world is changing - the way for brands to reach customers now is throug...

4y Meka White Morris

The world is changing - the way for brands to reac...

Meka White Morris, CRO of Tappit, highlights how the utilization of cashless systems can help brands prepare for live events to commence and garner lo...

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How technology can preserve the integrity of your brand online
Brand awareness

How technology can preserve the integrity of your brand online

4y Kevin Sabourin

How technology can preserve the integrity of your ...

How global brands can drive local online awareness and generate sales with an innovative digital technology platform and brand identity cohesiveness. ...

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The role of AI advertising for deep customer experience personalization
AI & Automation

The role of AI advertising for deep customer experience personalization

4y Ivan Guzenko

The role of AI advertising for deep customer exper...

AI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now? Read...

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Keep customer engagement simple this holiday season
Digital Marketing

Keep customer engagement simple this holiday season

4y Sara Spivey

Keep customer engagement simple this holiday seaso...

Marketing automation enables a back-to-basics personalization strategy that will resonate in this disrupted macro environment. Read More...

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Making the most of marketing spend as consumer confidence rises
Digital Marketing

Making the most of marketing spend as consumer confidence rises

4y Tom Dolan

Making the most of marketing spend as consumer con...

Tom Dolan, Executive SVP, Media Services at Valassis, discusses how COVID-19 has impacted consumer trends and behaviors, and the capabilities marketer...

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To build customer loyalty during COVID-19, maximize interactions between transactions
Digital Marketing

To build customer loyalty during COVID-19, maximize interactions between tr...

4y Marti Beller

To build customer loyalty during COVID-19, maximiz...

The pandemic and its accompanying recession has customers’ emotions running high. Brands should take a step back from driving a transaction-only minds...

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6 strategies to compete with the giants & win the retail game
Digital Marketing

6 strategies to compete with the giants & win the retail game

4y Sanjeev Sularia

6 strategies to compete with the giants & win the ...

Sanjeev Sularia, CEO & Co-Founder of Intelligence Node, delves into the strategies retailers should invest in to ensure their survival amid COVID and ...

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Key Insights: Global deal drills, marketers’ cheat sheet, and the customer winning elixir
Digital Marketing

Key Insights: Global deal drills, marketers’ cheat sheet, and the customer ...

4y Kamaljeet Kalsi

Key Insights: Global deal drills, marketers’ cheat...

Marketing technology sees a silver lining as economies reopen and secrets to tailoring the unfair advantage that marketers crave. Read More...

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Eight best ways to use AI in martech in 2020
AI & Automation

Eight best ways to use AI in martech in 2020

4y Kevin Payne

Eight best ways to use AI in martech in 2020

We look at some of the best ways to use AI in marketing, so that marketers can make the most of their own martech stack to grow and scale their busine...

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The AI-enhanced CX: Agility for an uncertain future
AI & Automation

The AI-enhanced CX: Agility for an uncertain future

4y Sven Feurer

The AI-enhanced CX: Agility for an uncertain futur...

Despite uncertainty caused by COVID-19, the demand for AI is steady. AI will continue to play a critical role in businesses staying agile and ahead of...

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The use of AI for retail players can be a decisive factor in their business recovery
AI & Automation

The use of AI for retail players can be a decisive factor in their business...

4y Olivier Marc

The use of AI for retail players can be a decisive...

Olivier Marc, co-founder and CEO of Advalo, shows how AI can assist retailers' business recovery efforts post the COVID-19 pandemic. Read More...

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How amika uses an AI platform to drive online sales and build trust
AI & Automation

How amika uses an AI platform to drive online sales and build trust

4y Lucie Loubet

How amika uses an AI platform to drive online sale...

How Automat Technologies' AI chatbots helped DTC hair care brand amika, increase its website revenue by 30 percent. Read More...

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Using AI-powered visual search to enhance CX
AI & Automation

Using AI-powered visual search to enhance CX

4y Dan Drapeau

Using AI-powered visual search to enhance CX

The old saying “a picture is worth a thousand words” takes on all new relevance when we consider the next big feature coming over the ecommerce horizo...

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AI-driven personalization yields impressive retail ROI
AI & Automation

AI-driven personalization yields impressive retail ROI

4y Meyar Sheik

AI-driven personalization yields impressive retail...

Retail data is a goldmine for personalizing customer experiences. Kibo’s president and chief commerce officer, Meyar Sheik, points to AI-fueled engine...

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How companies can elevate the digital customer experience
Case Study

How companies can elevate the digital customer experience

4y Tereza Litsa

How companies can elevate the digital customer exp...

As the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends an...

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