Virtual events are here to stay: How marketing automation keeps you a step ahead
Automation

Virtual events are here to stay: How marketing automation keeps you a step ...

4y Idris Nagri

Virtual events are here to stay: How marketing aut...

Nearly eight months into the global pandemic, in-person events have been resoundingly replaced by virtual ones - and they will occupy a permanent plac...

View article
What gets lost when in-person events go on hold, and how can we salvage it?
Digital Marketing

What gets lost when in-person events go on hold, and how can we salvage it?

4y Idris Nagri

What gets lost when in-person events go on hold, a...

Now more than ever is the time to consider how event marketers and planners can come back stronger and still create the sense of community people crav...

View article
ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap
AI & Automation

ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

4y Kamaljeet Kalsi

ClickZ AI Summit 2020: Where industry experts brid...

A half-day, experts-driven event where IBM Watson, Adobe, and Brian Solis will bridge the gap of AI knowledge, technologies, and strategies for busine...

View article
Get the latest analysis and reports delivered to your inbox daily
Live events may remain digital for the long term — words of wisdom from Certain’s CEO
AI & Automation

Live events may remain digital for the long term — words of wisdom from Cer...

4y Idris Nagri

Live events may remain digital for the long term —...

ClickZ spoke with Peter Micciche, CEO of Certain, an enterprise event automation platform, about how marketers can navigate events in a post-COVID-19 ...

View article
The Adobe online-only summit points the way to the post-pandemic future
Conference Coverage

The Adobe online-only summit points the way to the post-pandemic future

4y Barry Levine

The Adobe online-only summit points the way to the...

Following the cancellation of their live conference in Las Vegas, we look at the key-takeaways from Adobe's online-only summit. Read More...

View article
Key marketing technology takeaways from CES 2020
Disruptive MarTech

Key marketing technology takeaways from CES 2020

4y Barry Levine

Key marketing technology takeaways from CES 2020

One screen for many, Amazon in cars, foldable laptops and Spotify Podcast Ads, are the highlights from this year's CES. Read More...

View article
The next generation of digitized airlines: Three brands on transformation in travel
Digital Transformation

The next generation of digitized airlines: Three brands on transformation i...

7y Chris Camps

The next generation of digitized airlines: Three b...

ClickZ were at the annual Aviation Festival last week, hearing about how the travel & aviation industries are handling digital disruption. Day 2 k...

View article
ClickZ Digital Leaders Forum: Key takeaways for marketers
Digital Leaders

ClickZ Digital Leaders Forum: Key takeaways for marketers

7y Idris Nagri

ClickZ Digital Leaders Forum: Key takeaways for ma...

Digital marketers gathered in New York last week for the first Digital Leaders Forum, hosted by ClickZ in partnership with AVADO. This new series of n...

View article
How 4 retailers are bringing the online experience alive in-store
Disruptive MarTech

How 4 retailers are bringing the online experience alive in-store

7y Chris Camps

How 4 retailers are bringing the online experience...

At eTail Europe 2017, four retail brands discussed the future of the in-store customer journey, and strategies for bringing the online experience aliv...

View article
Why mobile video is massive and other lessons from Mobile World Congress 2017
Conference Coverage

Why mobile video is massive and other lessons from Mobile World Congress 20...

7y Idris Nagri

Why mobile video is massive and other lessons from...

The companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobi...

View article
Mobile Reader Survey: Voting Now Open!
Events

Mobile Reader Survey: Voting Now Open!

7y Sam Lawson

Mobile Reader Survey: Voting Now Open!

With 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch’s inaugural mobile reader survey has been compiled and is now...

View article
Q&A: Quantcast's Amit Kotecha on why businesses should be unafraid of innovation
Disruptive MarTech

Q&A: Quantcast's Amit Kotecha on why businesses should be unafraid of i...

7y Guest Writer

Q&A: Quantcast's Amit Kotecha on why businesse...

Next Friday 18th November will bring together digitally-savvy brands from across the worlds of publishing, advertising, artificial intelligence and sp...

View article
Three fascinating talks from ClickZ Live: San Francisco [Video]
Events

Three fascinating talks from ClickZ Live: San Francisco [Video]

8y Christopher Ratcliff

Three fascinating talks from ClickZ Live: San Fran...

Presenting three of the most popular and interesting talks from our ClickZ Live event in San Francisco earlier this summer.  Here we grant you exclusi...

View article
Tencent's Emily Ma on the challenges for marketers in China
Analytics

Tencent's Emily Ma on the challenges for marketers in China

8y Sophie Loras

Tencent's Emily Ma on the challenges for marketers...

Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...

View article
Seven ways to future-proof your digital strategy
Asia

Seven ways to future-proof your digital strategy

8y Sophie Loras

Seven ways to future-proof your digital strategy

Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...

View article
How can chief marketing officers use disruption to stay ahead?
Asia

How can chief marketing officers use disruption to stay ahead?

8y Sophie Loras

How can chief marketing officers use disruption to...

Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an exclus...

View article
What does the modern marketer look like in a multichannel world?
Analyzing Customer Data

What does the modern marketer look like in a multichannel world?

8y Sophie Loras

What does the modern marketer look like in a multi...

In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...

View article
How will the mass adoption of virtual reality disrupt media and advertising?
AR & VR

How will the mass adoption of virtual reality disrupt media and advertising...

8y Sophie Loras

How will the mass adoption of virtual reality disr...

Alvin Wang Graylin, HTC China Regional President of Vive, explains how the mass adoption of virtual reality will disrupt media and advertising. (And w...

View article
How SK-II blends ecommerce and social for improved brand perception
Acquisition

How SK-II blends ecommerce and social for improved brand perception

8y Sophie Loras

How SK-II blends ecommerce and social for improved...

China is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...

View article
Which digital channel has the brightest future for business?
Conference Coverage

Which digital channel has the brightest future for business?

8y Idris Nagri

Which digital channel has the brightest future for...

Shift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own VP...

View article
American Apparel: driving customer centricity in an omnichannel world
Acquisition

American Apparel: driving customer centricity in an omnichannel world

8y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

View article
What's holding back CMOs in Asia?
Asia

What's holding back CMOs in Asia?

8y Sophie Loras

What's holding back CMOs in Asia?

APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting t...

View article
What do the jobs of the future look like in an AI world?
Asia

What do the jobs of the future look like in an AI world?

8y Sophie Loras

What do the jobs of the future look like in an AI ...

In the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...

View article
A smorgasbord of marketing experts, analysts, trainers, unicorns and data scientists
Events

A smorgasbord of marketing experts, analysts, trainers, unicorns and data s...

8y Sam Lawson

A smorgasbord of marketing experts, analysts, trai...

Join us in San Francisco this August 29-31 as we bring together the leading minds in digital marketing for not one, not two, but three separate events...

View article
What's so great about digital marketing anyway?
Asia

What's so great about digital marketing anyway?

8y Sophie Loras

What's so great about digital marketing anyway?

Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change m...

View article
How the future of advertising is in servicing the 'moment'
Asia

How the future of advertising is in servicing the 'moment'

8y Sophie Loras

How the future of advertising is in servicing the ...

Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Read M...

View article
Ogilvy's top three lessons from the Cannes Lions
Conference Coverage

Ogilvy's top three lessons from the Cannes Lions

8y Idris Nagri

Ogilvy's top three lessons from the Cannes Lions

ClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year...

View article