The Digital Arms Race in San Francisco: New speakers, new formats, new events

Conference Coverage The Digital Arms Race in San Francisco: New speakers, new formats, new events

6y Mike O'Brien

The Digital Arms Race in San Francisco: New speake...

ClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new even...

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Apple strikes back at the Worldwide Developers Conference

Conference Coverage Apple strikes back at the Worldwide Developers Conference

6y Mike O'Brien

Apple strikes back at the Worldwide Developers Con...

During the Worldwide Developers Conference, Apple announced that Siri will, in fact, become open to third-party developers, in addition to desktop use...

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The middle: Where Nissan thinks IT and marketing should meet

Conference Coverage The middle: Where Nissan thinks IT and marketing should meet

6y Mike O'Brien

The middle: Where Nissan thinks IT and marketing s...

Nissan's European CIO discussed how uniting marketing and IT is crucial for brands who want to thrive as the gap between physical and digital continue...

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Analysing the success of ‘This Girl Can’ from Sport England

Events Analysing the success of ‘This Girl Can’ from Sport England

6y Tereza Litsa

Analysing the success of ‘This Girl Can’ from Spor...

Kate Dale, Head of Brand and Digital Strategy for Sport England, delivered a very interesting presentation in our Shift London event on the factors th...

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Vodafone's top three tips to improve your mobile marketing

Conference Coverage Vodafone's top three tips to improve your mobile marketing

6y Mike O'Brien

Vodafone's top three tips to improve your mobile m...

While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact ...

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Matt Braddy of Rock Pamper Scissors on appealing to the 'now generation'

Events Matt Braddy of Rock Pamper Scissors on appealing to the 'now generation'

6y Tereza Litsa

Matt Braddy of Rock Pamper Scissors on appealing t...

At our Shift London event yesterday, Matt Braddy, founder of Rock Pamper Scissors, discussed changing consumer behaviour and how brands need to adjust...

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What you need to know about ecommerce in Asia

Asia What you need to know about ecommerce in Asia

6y Rebecca Sentance

What you need to know about ecommerce in Asia

At ClickZ’s Shift London conference, visiting lecturer from Hong Kong Polytechnic University and author of Global Supply Chain Ecosystems, Mark ...

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How Jamie Oliver used video storytelling with FoodTube

Events How Jamie Oliver used video storytelling with FoodTube

6y Tereza Litsa

How Jamie Oliver used video storytelling with Food...

Richard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has adapte...

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Why BT Sport is showing the Champions League final on YouTube

Events Why BT Sport is showing the Champions League final on YouTube

6y Tereza Litsa

Why BT Sport is showing the Champions League final...

Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival to Sky.  M...

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The U.K. Government's top five tips for dodging disruption

Conference Coverage The U.K. Government's top five tips for dodging disruption

6y Mike O'Brien

The U.K. Government's top five tips for dodging di...

Being comfortable with failure and making research a team sport are just two ways to avoid disruption, according to Alex Holmes of Government Digital ...

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Programmatic 101: Everything you need to know but were too afraid to ask

Asia Programmatic 101: Everything you need to know but were too afraid to ask

6y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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How to use emotions to create viral, shareable video content

Asia How to use emotions to create viral, shareable video content

6y Sophie Loras

How to use emotions to create viral, shareable vid...

What makes great video content and how can brands ensure it reaches the right audience? Read More...

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From the horse's mouth: Three expert tips from three different brands

Conference Coverage From the horse's mouth: Three expert tips from three different brands

6y Mike O'Brien

From the horse's mouth: Three expert tips from thr...

We covered ClickZ Live New York pretty thoroughly, but couldn't get everything. With a week to reflect, here are expert tips from some of the most pop...

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The changing role of the CMO: from brand builder to business disruptor

Asia The changing role of the CMO: from brand builder to business disruptor

6y Sophie Loras

The changing role of the CMO: from brand builder t...

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis. R...

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Five lessons in viral advertising from AirBnB

Acquisition Five lessons in viral advertising from AirBnB

6y Rebecca Sentance

Five lessons in viral advertising from AirBnB

At last Thursday’s ‘Beat the Buzz’ social media conference, veteran of viral advertising Holly Clarke shared the secrets of success from AirBnB’s ‘Nig...

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If it 'doesn't make any f**king sense,' it's ripe for disruption

Conference Coverage If it 'doesn't make any f**king sense,' it's ripe for disruption

6y Mike O'Brien

If it 'doesn't make any f**king sense,' it's ripe ...

As we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Read More...

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Sincerity: The secret of Chobani's social success

Conference Coverage Sincerity: The secret of Chobani's social success

6y Mike O'Brien

Sincerity: The secret of Chobani's social success

How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness. Rea...

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How to find the right 'tradigital' fit for your brand

Conference Coverage How to find the right 'tradigital' fit for your brand

6y Emily Alford

How to find the right 'tradigital' fit for your br...

The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition. Read More...

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All customers are not created equal, says American Apparel CDO

Conference Coverage All customers are not created equal, says American Apparel CDO

6y Emily Alford

All customers are not created equal, says American...

One of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually...

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Seth Godin: Nobody makes a purple cow by sticking with what's safe

Conference Coverage Seth Godin: Nobody makes a purple cow by sticking with what's safe

6y Mike O'Brien

Seth Godin: Nobody makes a purple cow by sticking ...

Yesterday's over. Being different is what's going to help you win tomorrow - not simply repeating your previous success. Read More...

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And the winners are...

Conference Coverage And the winners are...

6y Mike O'Brien

And the winners are...

ClickZ‘s inaugural social contest is now over, and six of our readers get to attend ClickZ Live New York for free. We decided to take a page fro...

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How The Container Store used data to build its loyalty program

Conference Coverage How The Container Store used data to build its loyalty program

6y Mike O'Brien

How The Container Store used data to build its loy...

Launching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused...

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Q&A: Deloitte Digital's Mike Brinker on digital transformation

Conference Coverage Q&A: Deloitte Digital's Mike Brinker on digital transformation

6y Mike O'Brien

Q&A: Deloitte Digital's Mike Brinker on digita...

"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital t...

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Three tips for becoming an experience-based brand

Conference Coverage Three tips for becoming an experience-based brand

6y Mike O'Brien

Three tips for becoming an experience-based brand

Execs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-ba...

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Chobani CMO Peter McGuinness on its heart first marketing

Conference Coverage Chobani CMO Peter McGuinness on its heart first marketing

6y Mike O'Brien

Chobani CMO Peter McGuinness on its heart first ma...

With ClickZ Live just three weeks away, we caught up with Chobani CMO Peter McGuinness to chat about heart-based marketing and how plain yogurt is the...

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What's left for humans to do?: Four takeaways from SXSW

Conference Coverage What's left for humans to do?: Four takeaways from SXSW

6y Zachary Jean Paradis

What's left for humans to do?: Four takeaways from...

ClickZ missed SXSW this year, but luckily, SapientNitro's Zachary Jean Paradis was there to give us the lowdown. Here are his main takeaways from Tex...

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The future of retail? Five game-changing technologies to look out for

Conference Coverage The future of retail? Five game-changing technologies to look out for

6y Rebecca Sentance

The future of retail? Five game-changing technolog...

Last Tuesday, attendees at the Mindshare Future of Retail Huddle were given a glimpse of the technologies which could revolutionise retail going forwa...

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