The future of retail? Five game-changing technologies to look out for
Conference Coverage

The future of retail? Five game-changing technologies to look out for

8y Rebecca Sentance

The future of retail? Five game-changing technolog...

Last Tuesday, attendees at the Mindshare Future of Retail Huddle were given a glimpse of the technologies which could revolutionise retail going forwa...

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Come to ClickZ Live New York - for free!
Conference Coverage

Come to ClickZ Live New York - for free!

8y Mike O'Brien

Come to ClickZ Live New York - for free!

You can attend ClickZ Live New York the old-fashioned way, by purchasing a ticket. Or you can come the fun way, by winning a platinum pass in our soci...

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Q&A: GoDaddy's Phil Bienert talks "tradigital"
Conference Coverage

Q&A: GoDaddy's Phil Bienert talks "tradigital"

8y Tetyana Miroshnichenko

Q&A: GoDaddy's Phil Bienert talks "tradigital"

With ClickZ Live New York around the corner, we spoke with Phil Bienert, CMO of GoDaddy about merging traditional and digital marketing, as well as so...

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Bloomberg Media's M. Scott Havens on digital transformation
Events

Bloomberg Media's M. Scott Havens on digital transformation

8y Graham Charlton

Bloomberg Media's M. Scott Havens on digital trans...

M. Scott Havens is Global Head of Digital at Bloomberg Media, and oversees the company’s global consumer digital initiatives.  He’ll be sp...

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Comedy Central CMO: shareable or die
Conference Coverage

Comedy Central CMO: shareable or die

8y Yuyu Chen

Comedy Central CMO: shareable or die

At Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men...

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Introducing Shift, our brand new London event, 24-25 May
Analytics

Introducing Shift, our brand new London event, 24-25 May

8y Christopher Ratcliff

Introducing Shift, our brand new London event, 24-...

All the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift, a new two-day event taking place at 155 Br...

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ClickZ Live New York: the event you don't want to miss!
Conference Coverage

ClickZ Live New York: the event you don't want to miss!

8y Melanie White

ClickZ Live New York: the event you don't want to ...

From our Fireside Chat’s to which brands are doing this and that, we’ve got you covered at ClickZ Live New York. Read More...

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A recap of the coolest wearables at CES
Conference Coverage

A recap of the coolest wearables at CES

8y Mike O'Brien

A recap of the coolest wearables at CES

There were a lot of wearables at the Consumer Electronics Show, beyond just Apple Watches and Fitbits. Here are a few of our favorites. Read More...

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YouTube's Kyncl reveals why digital video will win the decade, in four words
Conference Coverage

YouTube's Kyncl reveals why digital video will win the decade, in four word...

8y Mike O'Brien

YouTube's Kyncl reveals why digital video will win...

We're early into 2016, but Robert Kyncl, chief business officer of YouTube isn't just making predictions for this year; he's calling it for the decade...

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How UX helped Netflix take over the world
Conference Coverage

How UX helped Netflix take over the world

8y Mike O'Brien

How UX helped Netflix take over the world

The idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster. Read...

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Which 'Consumer Electronics' are stealing the 'Show?'
Conference Coverage

Which 'Consumer Electronics' are stealing the 'Show?'

8y Mike O'Brien

Which 'Consumer Electronics' are stealing the 'Sho...

For the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to ...

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2016 E-commerce predictions for Southeast Asia
Asia

2016 E-commerce predictions for Southeast Asia

8y Sophie Loras

2016 E-commerce predictions for Southeast Asia

E-commerce in Southeast Asia is set to overtake the U.S. in the next five years, according to a panel of experts at ClickZ Live Bangkok. Read More...

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The secret to social media success? Stop selling.
Events

The secret to social media success? Stop selling.

8y Lucinda Beeman

The secret to social media success? Stop selling.

Brands who give the hard sell a miss are more successful on social media in the long run, a panel of experts said at a London event. Read More...

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How to deliver tangible results on social media
Asia

How to deliver tangible results on social media

8y Sophie Loras

How to deliver tangible results on social media

DTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't...

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5 major advances in Google Adwords for 2016
Events

5 major advances in Google Adwords for 2016

8y Lucinda Beeman

5 major advances in Google Adwords for 2016

To stay ahead of your competitors and bring more profitable customers into your business join the experts at Push for a free webinar on 9 December at ...

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A data game: will the winner take it all?
Conference Coverage

A data game: will the winner take it all?

8y Melanie White

A data game: will the winner take it all?

Interpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted ...

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ClickZ Live Chicago: What are the big trends to look out for in 2016?
Conference Coverage

ClickZ Live Chicago: What are the big trends to look out for in 2016?

8y Melanie White

ClickZ Live Chicago: What are the big trends to lo...

An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends pre...

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'Nostalgia is the enemy of progress,' says Hasbro's Lee
Conference Coverage

'Nostalgia is the enemy of progress,' says Hasbro's Lee

8y Mike O'Brien

'Nostalgia is the enemy of progress,' says Hasbro'...

During his opening keynote at ClickZ Live Chicago, Hasbro's Victor Lee discussed the fearlessness it takes to get ahead in digital marketing - an indu...

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People data and its impact on marketing: Q&A with Unilever’s Shawn O’Neal
Conference Coverage

People data and its impact on marketing: Q&A with Unilever’s Shawn O’Ne...

9y Tetyana Miroshnichenko

People data and its impact on marketing: Q&A w...

In advance of his session at ClickZ Live Chicago, we spoke with Shawn O’Neal, vice president of marketing data and analytics at Unilever about the imp...

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How is big data transforming the world?
Events

How is big data transforming the world?

9y Lucinda Beeman

How is big data transforming the world?

There’s no denying that big data is a key component to the success of real-time advertising. At Quantcast’s second annual summit, Supernova, the world...

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Google and Droga5: Tech Innovations Cannot Replace Storytelling
Conference Coverage

Google and Droga5: Tech Innovations Cannot Replace Storytelling

9y Yuyu Chen

Google and Droga5: Tech Innovations Cannot Replace...

Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Bran...

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Your Brand Can Be as Famous as Sour Patch Kids
Conference Coverage

Your Brand Can Be as Famous as Sour Patch Kids

9y Yuyu Chen

Your Brand Can Be as Famous as Sour Patch Kids

During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the bran...

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Pandora and Spotify CMOs: Music Is Everything When It Comes to Millennials
Conference Coverage

Pandora and Spotify CMOs: Music Is Everything When It Comes to Millennials

9y Yuyu Chen

Pandora and Spotify CMOs: Music Is Everything When...

Brands must unleash the power of music in this connected world. An effective music marketing strategy requires authenticity and personalization, accor...

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Brands Still Matter - Just Not Like They Used To
Conference Coverage

Brands Still Matter - Just Not Like They Used To

9y Mike O'Brien

Brands Still Matter - Just Not Like They Used To

Ogilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about servic...

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What were this year’s best FinTech marketing campaigns?
Events

What were this year’s best FinTech marketing campaigns?

9y Lucinda Beeman

What were this year’s best FinTech marketing campa...

Were you or your colleagues the marketing geniuses behind this year’s best financial technology campaign? Then we want to hear from you! Read More...

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5 brands that successfully hijacked the Emmys 2015
Events

5 brands that successfully hijacked the Emmys 2015

9y Leighann Morris

5 brands that successfully hijacked the Emmys 2015

Last night's Emmy awards 2015, presented by Andy Samberg, proved to be a huge night for Game of Thrones, Mad Men and Transparent. But forget the award...

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How Agencies Are Evolving into Strategic Advisors in China
Asia

How Agencies Are Evolving into Strategic Advisors in China

9y Sophie Loras

How Agencies Are Evolving into Strategic Advisors ...

As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...

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