Technology empowers companies to remain agile against Amazon, whether they're David or Goliath
Leadership

Technology empowers companies to remain agile against Amazon, whether they'...

6y Mike O'Brien

Technology empowers companies to remain agile agai...

Amazon’s dominance has certainly hurt many retailers, but new technologies allow marketers to be agile and remain competitive, no matter their company...

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A matter of trust: What are you doing with my data?
Leadership

A matter of trust: What are you doing with my data?

6y Mike O'Brien

A matter of trust: What are you doing with my data...

Tech giants like Amazon and Google know so much about us that they can come off as creepy, yet they’re at the top of consumers’ list of trusted brands...

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[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon
Leadership

[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and...

6y Clark Boyd

[Report] Analyzing the M&A of the big four: Go...

With a combined market value of $1.7 trillion, Google, Apple, Facebook and Amazon have the means to buy almost any business. What can we learn about t...

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November | The human nature of digital disruption: Brian Solis, Altimeter Group
Digital Leaders

November | The human nature of digital disruption: Brian Solis, Altimeter G...

6y Rebecca Sentance

November | The human nature of digital disruption:...

Brian Solis, ClickZ’s featured Digital Leader for November, is the Principal Analyst at Altimeter Group and the author of seven best-selling, award-wi...

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What can we learn from the successes and failures of Unicorns?
Leadership

What can we learn from the successes and failures of Unicorns?

6y Clark Boyd

What can we learn from the successes and failures ...

The term “unicorn” is commonly used to define a privately-owned company that is valued at $1 billion or more. Although named after a mythi...

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Should brands bring their programmatic advertising in-house?
Digital Advertising

Should brands bring their programmatic advertising in-house?

6y Luke Richards

Should brands bring their programmatic advertising...

Over the last few years, the increasing accessibility of programmatic advertising technology has led to a desire for brands to bring their programmati...

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October | From the dotcom boom to digital transformation: Tom Puthiyamadam, PwC
Digital Leaders

October | From the dotcom boom to digital transformation: Tom Puthiyamadam,...

6y Rebecca Sentance

October | From the dotcom boom to digital transfor...

Tom Puthiyamadam, Global Digital Leader at PricewaterhouseCoopers and ClickZ’s featured Digital Leader for October, discusses how to digitally transfo...

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What do CMOs need to know about cybersecurity?
Analytics

What do CMOs need to know about cybersecurity?

7y Luke Richards

What do CMOs need to know about cybersecurity?

Cybersecurity is a fundamental consideration for all organizations operating in today’s connected and data-driven world. But while all who work across...

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How CMOs are using apprenticeships to bridge the digital skills gap
Leadership

How CMOs are using apprenticeships to bridge the digital skills gap

7y Christian Doherty

How CMOs are using apprenticeships to bridge the d...

Two recent reports into the state of the UK’s digital skills landscape painted a startling picture about the challenges and opportunities facing busin...

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Five big challenges to AI adoption and success
AI & Automation

Five big challenges to AI adoption and success

7y Al Roberts

Five big challenges to AI adoption and success

There are few technologies that companies are more excited about than AI. It has the potential to completely reshape how companies operate across func...

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Analog pockets in a digital world: Questioning the inevitability of digital disruption
Digital Transformation

Analog pockets in a digital world: Questioning the inevitability of digital...

7y Luke Richards

Analog pockets in a digital world: Questioning the...

Those of us with an interest in digital business are obsessed with disruption. We’ve seen Amazon, with its infinite shelves, disrupt book retailers. W...

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How to hire for digital disruption: What skills should you look for?
Digital Transformation

How to hire for digital disruption: What skills should you look for?

7y Luke Richards

How to hire for digital disruption: What skills sh...

Digital disruption is a challenge – especially when it comes to ensuring that your workforce can meet the needs of a disruptive future. Analysts and r...

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ClickZ Digital Leaders Forum: Key takeaways for marketers
Digital Leaders

ClickZ Digital Leaders Forum: Key takeaways for marketers

7y Clark Boyd

ClickZ Digital Leaders Forum: Key takeaways for ma...

Digital marketers gathered in New York last week for the first Digital Leaders Forum, hosted by ClickZ in partnership with AVADO. This new series of n...

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The shock of the new: Artificial Intelligence and the future of digital marketing
AI & Automation

The shock of the new: Artificial Intelligence and the future of digital mar...

7y Clark Boyd

The shock of the new: Artificial Intelligence and ...

In the marketing industry, we are now moving into the realm of sentient artificial intelligence, capable of learning from surrounding stimuli and maki...

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The rising opportunity of digital transformation: What businesses need to know
Digital Transformation

The rising opportunity of digital transformation: What businesses need to k...

7y Tereza Litsa

The rising opportunity of digital transformation: ...

Digital transformation is changing every aspect of the business landscape, provided that leaders are ready to embrace it. What’s the state of digital ...

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April | Taking risks with digital transformation: Andy Main, Deloitte Digital
Digital Leaders

April | Taking risks with digital transformation: Andy Main, Deloitte Digit...

7y Rebecca Sentance

April | Taking risks with digital transformation: ...

Andy Main, Head of Deloitte Digital and ClickZ’s Featured Digital Leader for April, discusses digital transformation, risk-taking in his career, and t...

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How do marketers measure up to digital transformation?
Leadership

How do marketers measure up to digital transformation?

7y Rebecca Sentance

How do marketers measure up to digital transformat...

As one of the industries on the front line of digital change, marketers know that they need to develop their digital capabilities in line with rapid c...

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Google's Joris Merks on the importance of leadership for digital transformation
Digital Transformation

Google's Joris Merks on the importance of leadership for digital transforma...

8y Graham Charlton

Google's Joris Merks on the importance of leadersh...

Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategi...

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Are you prepared for digital transformation? Probably not [Study]
Digital Transformation

Are you prepared for digital transformation? Probably not [Study]

8y Mike O'Brien

Are you prepared for digital transformation? Proba...

While most marketers are aware of digital transformation, but when it comes to adapting to it, a surprisingly small group of them actually have a plan...

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