Shutterstock Custom now offers an intelligent creative brief-making tool

Disruptive MarTech Shutterstock Custom now offers an intelligent creative brief-making tool

3y Barry Levine

Shutterstock Custom now offers an intelligent crea...

The Shutterstock Custom service released a new tool, Smart Brief, which can speed up creative brief creation to about 20 minutes, Senior Product Manag...

View article
Martech for events: SummitSync, Conversica mix meeting automation + conversational AI

Disruptive MarTech Martech for events: SummitSync, Conversica mix meeting automation + conversational AI

3y Jacqueline Dooley

Martech for events: SummitSync, Conversica mix mee...

"Together SummitSync and Conversica solve a critical problem marketers face in maximizing their trade show ROI," says Conversica VP. What does this pa...

View article
Four cool ecommerce offerings from Pinterest and how brands use them

Ecommerce Four cool ecommerce offerings from Pinterest and how brands use them

3y Mike O'Brien

Four cool ecommerce offerings from Pinterest and h...

From visual search to personalized catalogs, Pinterest has far more to offer brands than its boards. See examples from Target, Home Depot, Etsy and IK...

View article
Get the latest analysis and reports delivered to your inbox daily
The 10 types of social and relationship-based marketing platforms

Disruptive MarTech The 10 types of social and relationship-based marketing platforms

4y Jonathan Brown

The 10 types of social and relationship-based mark...

People spend nearly two hours per day on social. What platforms should marketers be using to reach these users? An overview of the ten main types, plu...

View article
What does the future hold for influencer marketing?

Social & Community What does the future hold for influencer marketing?

4y Mike O'Brien

What does the future hold for influencer marketing...

The influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...

View article
Eight tools to save time with social media automation

Disruptive MarTech Eight tools to save time with social media automation

4y Tereza Litsa

Eight tools to save time with social media automat...

Social media automation can help your team save time while focusing on more strategic tasks. Here are eight tools you can use. Read More...

View article
Sentiment: The consumer data differentiator

AI & Automation Sentiment: The consumer data differentiator

4y Paige Leidig

Sentiment: The consumer data differentiator

Sentiment is key to being able to look at consumer data from call centers, forums, employee feedback, online reviews -- the full customer journey. Rea...

View article
Instagram Shopping becomes more powerful for brands

Disruptive MarTech Instagram Shopping becomes more powerful for brands

4y Tereza Litsa

Instagram Shopping becomes more powerful for brand...

Instagram Shopping has become more prominent in the app. With more personalization and Story tags, here's what marketers need to know about the update...

View article
By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

Social & Community By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

4y Emily Alford

By drawing stars like Kim Kardashian, Facebook Wat...

Facebook Watch is set to release new content featuring stars like Kim Kardashian in a bold play to compete with YouTube. Here's what that means for br...

View article
Why marketers need to reevaluate their Facebook strategies

Social Media Why marketers need to reevaluate their Facebook strategies

4y Vijay Sundaram, CSO, Zoho

Why marketers need to reevaluate their Facebook st...

Most marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in rec...

View article
Here are some of the best (and worst) ways brands celebrated #WorldEmojiDay

Social & Community Here are some of the best (and worst) ways brands celebrated #WorldEmojiDay

4y Emily Alford

Here are some of the best (and worst) ways brands ...

To celebrate those tiny pictures that have made our lives so much easier (and more entertaining), users across social media platforms celebrated #Worl...

View article
Location and lenses: What does the future look like for Snapchat?

Social & Community Location and lenses: What does the future look like for Snapchat?

5y Mike O'Brien

Location and lenses: What does the future look lik...

Despite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...

View article
Facebook Watch takes on YouTube - and the global TV market

Digital Advertising Facebook Watch takes on YouTube - and the global TV market

5y Clark Boyd

Facebook Watch takes on YouTube - and the global T...

Facebook's announcement of its Watch video service is a clear bid to tap into the lucrative TV market. How will it affect digital ad spend, and what d...

View article
How brands can leverage Facebook Groups to improve engagement

Social Media How brands can leverage Facebook Groups to improve engagement

5y Tereza Litsa

How brands can leverage Facebook Groups to improve...

Facebook’s latest algorithm change brings a big opportunity for brands to leverage Groups for community building. Here’s how to improve your Facebook ...

View article
How can I tell if my social media strategy is generating results?

Social Media How can I tell if my social media strategy is generating results?

5y Tereza Litsa

How can I tell if my social media strategy is gene...

The average person spends just under two hours a day (116 minutes) on social platforms, which means a successful social media strategy is imperative f...

View article
Seeing the trees for the forest with paid social

Social & Community Seeing the trees for the forest with paid social

5y Mike O'Brien

Seeing the trees for the forest with paid social

Everyone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...

View article
Tools and tips for calculating the ROI of social media

Acquisition Tools and tips for calculating the ROI of social media

5y Clark Boyd

Tools and tips for calculating the ROI of social m...

Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016̵...

View article
Dark social: Why and how should you be tracking it?

Disruptive MarTech Dark social: Why and how should you be tracking it?

5y Tereza Litsa

Dark social: Why and how should you be tracking it...

As more and more content is shared over encrypted and private channels, it has become increasingly difficult for marketers to track the origins of tra...

View article
QQ: The biggest digital platform you've never heard of

Asia QQ: The biggest digital platform you've never heard of

5y Carrie Law

QQ: The biggest digital platform you've never hear...

QQ is one of the biggest social media platforms in the world, but chances are that you've never come across it. What is QQ, and why is it so unknown o...

View article
Eight tools to measure social media engagement

Disruptive MarTech Eight tools to measure social media engagement

5y Tereza Litsa

Eight tools to measure social media engagement

Social media engagement can be challenging, but luckily there are many tools to measure it effectively. One of the hardest KPIs in social media market...

View article
A guide to five Facebook ad types that will reach your marketing objectives

Display Advertising A guide to five Facebook ad types that will reach your marketing objectives

5y Tereza Litsa

A guide to five Facebook ad types that will reach ...

Facebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...

View article
What YouTube's new in-app messaging feature means for brands

Social What YouTube's new in-app messaging feature means for brands

5y Tereza Litsa

What YouTube's new in-app messaging feature means ...

YouTube has decided to join the messaging trend with an in-app chatting service, allowing users to start a conversation directly through YouTube’s mob...

View article
Five ways businesses can make their physical locations more Instagram-friendly

Social Media Five ways businesses can make their physical locations more Instagram-friendly

5y Al Roberts

Five ways businesses can make their physical locat...

With more than 700 million monthly active users, businesses are paying more attention to Instagram than ever before. In fact, the photo-centric servic...

View article
Nine reasons for your brand to use social listening tools

Disruptive MarTech Nine reasons for your brand to use social listening tools

5y Tereza Litsa

Nine reasons for your brand to use social listenin...

Social listening, the process of monitoring and analyzing conversations across social media, can be beneficial both in helping brands explore the diff...

View article
Snapchat Stories vs Instagram Stories: Which should brands choose?

Social Snapchat Stories vs Instagram Stories: Which should brands choose?

5y Tereza Litsa

Snapchat Stories vs Instagram Stories: Which shoul...

It's been a year since Instagram launched Stories, its Snapchat-inspired feature for publishing ephemeral content. One year on, who is the victor of t...

View article
What is rapid-response marketing and how should brands use it?

Acquisition What is rapid-response marketing and how should brands use it?

5y Al Roberts

What is rapid-response marketing and how should br...

Cutting through the digital clutter is difficult for brands, but on today's internet, great marketing opportunities can fall into the laps of brands w...

View article
Eight reasons to include Snapchat in your marketing strategy

Social Eight reasons to include Snapchat in your marketing strategy

5y Tereza Litsa

Eight reasons to include Snapchat in your marketin...

Snapchat has been something of a mystery to marketers over the last year. But with fresh features, an engaged audience and new advertising capabilitie...

View article
1 2 3 4 123