What does the future hold for influencer marketing?

Social & Community What does the future hold for influencer marketing?

3y Mike O'Brien

What does the future hold for influencer marketing...

The influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...

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Eight tools to save time with social media automation

Disruptive MarTech Eight tools to save time with social media automation

3y Tereza Litsa

Eight tools to save time with social media automat...

Social media automation can help your team save time while focusing on more strategic tasks. Here are eight tools you can use. Read More...

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Sentiment: The consumer data differentiator

AI & Automation Sentiment: The consumer data differentiator

3y Paige Leidig

Sentiment: The consumer data differentiator

Sentiment is key to being able to look at consumer data from call centers, forums, employee feedback, online reviews -- the full customer journey. Rea...

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Instagram Shopping becomes more powerful for brands

Disruptive MarTech Instagram Shopping becomes more powerful for brands

3y Tereza Litsa

Instagram Shopping becomes more powerful for brand...

Instagram Shopping has become more prominent in the app. With more personalization and Story tags, here's what marketers need to know about the update...

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By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

Social & Community By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

3y Emily Alford

By drawing stars like Kim Kardashian, Facebook Wat...

Facebook Watch is set to release new content featuring stars like Kim Kardashian in a bold play to compete with YouTube. Here's what that means for br...

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Why marketers need to reevaluate their Facebook strategies

Social Media Why marketers need to reevaluate their Facebook strategies

4y Vijay Sundaram, CSO, Zoho

Why marketers need to reevaluate their Facebook st...

Most marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in rec...

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Here are some of the best (and worst) ways brands celebrated #WorldEmojiDay

Social & Community Here are some of the best (and worst) ways brands celebrated #WorldEmojiDay

4y Emily Alford

Here are some of the best (and worst) ways brands ...

To celebrate those tiny pictures that have made our lives so much easier (and more entertaining), users across social media platforms celebrated #Worl...

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Location and lenses: What does the future look like for Snapchat?

Social & Community Location and lenses: What does the future look like for Snapchat?

4y Mike O'Brien

Location and lenses: What does the future look lik...

Despite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...

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Facebook Watch takes on YouTube - and the global TV market

Digital Advertising Facebook Watch takes on YouTube - and the global TV market

4y Clark Boyd

Facebook Watch takes on YouTube - and the global T...

Facebook's announcement of its Watch video service is a clear bid to tap into the lucrative TV market. How will it affect digital ad spend, and what d...

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How brands can leverage Facebook Groups to improve engagement

Social Media How brands can leverage Facebook Groups to improve engagement

4y Tereza Litsa

How brands can leverage Facebook Groups to improve...

Facebook’s latest algorithm change brings a big opportunity for brands to leverage Groups for community building. Here’s how to improve your Facebook ...

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How can I tell if my social media strategy is generating results?

Social Media How can I tell if my social media strategy is generating results?

4y Tereza Litsa

How can I tell if my social media strategy is gene...

The average person spends just under two hours a day (116 minutes) on social platforms, which means a successful social media strategy is imperative f...

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Seeing the trees for the forest with paid social

Social & Community Seeing the trees for the forest with paid social

4y Mike O'Brien

Seeing the trees for the forest with paid social

Everyone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...

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Tools and tips for calculating the ROI of social media

Acquisition Tools and tips for calculating the ROI of social media

4y Clark Boyd

Tools and tips for calculating the ROI of social m...

Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016̵...

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Dark social: Why and how should you be tracking it?

Disruptive MarTech Dark social: Why and how should you be tracking it?

4y Tereza Litsa

Dark social: Why and how should you be tracking it...

As more and more content is shared over encrypted and private channels, it has become increasingly difficult for marketers to track the origins of tra...

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QQ: The biggest digital platform you've never heard of

Asia QQ: The biggest digital platform you've never heard of

4y Carrie Law

QQ: The biggest digital platform you've never hear...

QQ is one of the biggest social media platforms in the world, but chances are that you've never come across it. What is QQ, and why is it so unknown o...

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Eight tools to measure social media engagement

Disruptive MarTech Eight tools to measure social media engagement

4y Tereza Litsa

Eight tools to measure social media engagement

Social media engagement can be challenging, but luckily there are many tools to measure it effectively. One of the hardest KPIs in social media market...

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A guide to five Facebook ad types that will reach your marketing objectives

Display Advertising A guide to five Facebook ad types that will reach your marketing objectives

4y Tereza Litsa

A guide to five Facebook ad types that will reach ...

Facebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...

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What YouTube's new in-app messaging feature means for brands

Social What YouTube's new in-app messaging feature means for brands

4y Tereza Litsa

What YouTube's new in-app messaging feature means ...

YouTube has decided to join the messaging trend with an in-app chatting service, allowing users to start a conversation directly through YouTube’s mob...

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Five ways businesses can make their physical locations more Instagram-friendly

Social Media Five ways businesses can make their physical locations more Instagram-friendly

4y Al Roberts

Five ways businesses can make their physical locat...

With more than 700 million monthly active users, businesses are paying more attention to Instagram than ever before. In fact, the photo-centric servic...

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Nine reasons for your brand to use social listening tools

Disruptive MarTech Nine reasons for your brand to use social listening tools

4y Tereza Litsa

Nine reasons for your brand to use social listenin...

Social listening, the process of monitoring and analyzing conversations across social media, can be beneficial both in helping brands explore the diff...

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Snapchat Stories vs Instagram Stories: Which should brands choose?

Social Snapchat Stories vs Instagram Stories: Which should brands choose?

4y Tereza Litsa

Snapchat Stories vs Instagram Stories: Which shoul...

It's been a year since Instagram launched Stories, its Snapchat-inspired feature for publishing ephemeral content. One year on, who is the victor of t...

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What is rapid-response marketing and how should brands use it?

Acquisition What is rapid-response marketing and how should brands use it?

5y Al Roberts

What is rapid-response marketing and how should br...

Cutting through the digital clutter is difficult for brands, but on today's internet, great marketing opportunities can fall into the laps of brands w...

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Eight reasons to include Snapchat in your marketing strategy

Social Eight reasons to include Snapchat in your marketing strategy

5y Tereza Litsa

Eight reasons to include Snapchat in your marketin...

Snapchat has been something of a mystery to marketers over the last year. But with fresh features, an engaged audience and new advertising capabilitie...

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Which social media networking sites should brands keep an eye on?

Social Which social media networking sites should brands keep an eye on?

5y Tereza Litsa

Which social media networking sites should brands ...

The vast majority of brands are familiar with how to use social media mainstays like Facebook, Twitter and Instagram. But each of these social network...

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How to use Facebook Insights to track the success of your social strategy

Analytics How to use Facebook Insights to track the success of your social strategy

5y Tereza Litsa

How to use Facebook Insights to track the success ...

Facebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to ...

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How Snap Map brings Snapchat closer to location marketing

Local How Snap Map brings Snapchat closer to location marketing

5y Tereza Litsa

How Snap Map brings Snapchat closer to location ma...

Snapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from loca...

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7 reasons not to believe the chatbot hype

Chatbots 7 reasons not to believe the chatbot hype

5y Al Roberts

7 reasons not to believe the chatbot hype

A growing number of companies are using chatbots to market themselves, acquire new customers and drive engagement and sales. But building and operatin...

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