How to set up your Social Media Engagement Checklist
Digital Marketing

How to set up your Social Media Engagement Checklist

4y Tereza Litsa

How to set up your Social Media Engagement Checkli...

Social media engagement can help you keep your followers interested in your brand. Here’s how to set up an effective engagement checklist. Read More...

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Strategies to refine Instagram marketing for ecommerce
Digital Marketing

Strategies to refine Instagram marketing for ecommerce

4y Martin Ochwat

Strategies to refine Instagram marketing for ecomm...

60% of users discovered products through Instagram and have been more open to purchasing them. Here are some stats, tips, and tools to maximize your I...

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A comprehensive guide to influencer marketing
Digital Marketing

A comprehensive guide to influencer marketing

4y Charlie Braithwaite

A comprehensive guide to influencer marketing

Here is a comprehensive guide on how to improve your strategy with influencer marketing. Read More...

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Five key social media trends that will shape 2020
Digital Marketing

Five key social media trends that will shape 2020

5y Tereza Litsa

Five key social media trends that will shape 2020

What does the future hold for social media? Here are the key trends to follow for another successful year in social media marketing for your brand. Re...

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Case study: Cheetos + Genies Media Network celebrity avatar marketing campaign for Halloween
Case Study

Case study: Cheetos + Genies Media Network celebrity avatar marketing campa...

5y Jacqueline Dooley

Case study: Cheetos + Genies Media Network celebri...

Cheetos is working with avatar marketing company Genies for a creative Halloween campaign with various celebrities. Managing Director at Genies speaks...

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Shutterstock Custom now offers an intelligent creative brief-making tool
Disruptive MarTech

Shutterstock Custom now offers an intelligent creative brief-making tool

5y Barry Levine

Shutterstock Custom now offers an intelligent crea...

The Shutterstock Custom service released a new tool, Smart Brief, which can speed up creative brief creation to about 20 minutes, Senior Product Manag...

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Martech for events: SummitSync, Conversica mix meeting automation + conversational AI
Disruptive MarTech

Martech for events: SummitSync, Conversica mix meeting automation + convers...

5y Jacqueline Dooley

Martech for events: SummitSync, Conversica mix mee...

"Together SummitSync and Conversica solve a critical problem marketers face in maximizing their trade show ROI," says Conversica VP. What does this pa...

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Four cool ecommerce offerings from Pinterest and how brands use them
Ecommerce

Four cool ecommerce offerings from Pinterest and how brands use them

5y Mike O'Brien

Four cool ecommerce offerings from Pinterest and h...

From visual search to personalized catalogs, Pinterest has far more to offer brands than its boards. See examples from Target, Home Depot, Etsy and IK...

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The 10 types of social and relationship-based marketing platforms
Disruptive MarTech

The 10 types of social and relationship-based marketing platforms

5y Jonathan Brown

The 10 types of social and relationship-based mark...

People spend nearly two hours per day on social. What platforms should marketers be using to reach these users? An overview of the ten main types, plu...

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What does the future hold for influencer marketing?
Social & Community

What does the future hold for influencer marketing?

5y Mike O'Brien

What does the future hold for influencer marketing...

The influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...

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Eight tools to save time with social media automation
Disruptive MarTech

Eight tools to save time with social media automation

6y Tereza Litsa

Eight tools to save time with social media automat...

Social media automation can help your team save time while focusing on more strategic tasks. Here are eight tools you can use. Read More...

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Sentiment: The consumer data differentiator
AI & Automation

Sentiment: The consumer data differentiator

6y Paige Leidig

Sentiment: The consumer data differentiator

Sentiment is key to being able to look at consumer data from call centers, forums, employee feedback, online reviews -- the full customer journey. Rea...

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Instagram Shopping becomes more powerful for brands
Disruptive MarTech

Instagram Shopping becomes more powerful for brands

6y Tereza Litsa

Instagram Shopping becomes more powerful for brand...

Instagram Shopping has become more prominent in the app. With more personalization and Story tags, here's what marketers need to know about the update...

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By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube
Social & Community

By drawing stars like Kim Kardashian, Facebook Watch could be a real rival ...

6y Emily Alford

By drawing stars like Kim Kardashian, Facebook Wat...

Facebook Watch is set to release new content featuring stars like Kim Kardashian in a bold play to compete with YouTube. Here's what that means for br...

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Why marketers need to reevaluate their Facebook strategies
Social Media

Why marketers need to reevaluate their Facebook strategies

6y Vijay Sundaram

Why marketers need to reevaluate their Facebook st...

Most marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in rec...

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Here are some of the best (and worst) ways brands celebrated #WorldEmojiDay
Social & Community

Here are some of the best (and worst) ways brands celebrated #WorldEmojiDay

6y Emily Alford

Here are some of the best (and worst) ways brands ...

To celebrate those tiny pictures that have made our lives so much easier (and more entertaining), users across social media platforms celebrated #Worl...

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Location and lenses: What does the future look like for Snapchat?
Social & Community

Location and lenses: What does the future look like for Snapchat?

6y Mike O'Brien

Location and lenses: What does the future look lik...

Despite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...

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Facebook Watch takes on YouTube - and the global TV market
Digital Advertising

Facebook Watch takes on YouTube - and the global TV market

6y Clark Boyd

Facebook Watch takes on YouTube - and the global T...

Facebook's announcement of its Watch video service is a clear bid to tap into the lucrative TV market. How will it affect digital ad spend, and what d...

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How brands can leverage Facebook Groups to improve engagement
Social Media

How brands can leverage Facebook Groups to improve engagement

6y Tereza Litsa

How brands can leverage Facebook Groups to improve...

Facebook’s latest algorithm change brings a big opportunity for brands to leverage Groups for community building. Here’s how to improve your Facebook ...

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How can I tell if my social media strategy is generating results?
Social Media

How can I tell if my social media strategy is generating results?

7y Tereza Litsa

How can I tell if my social media strategy is gene...

The average person spends just under two hours a day (116 minutes) on social platforms, which means a successful social media strategy is imperative f...

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Seeing the trees for the forest with paid social
Social & Community

Seeing the trees for the forest with paid social

7y Mike O'Brien

Seeing the trees for the forest with paid social

Everyone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...

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Tools and tips for calculating the ROI of social media
Acquisition

Tools and tips for calculating the ROI of social media

7y Clark Boyd

Tools and tips for calculating the ROI of social m...

Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016̵...

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Dark social: Why and how should you be tracking it?
Disruptive MarTech

Dark social: Why and how should you be tracking it?

7y Tereza Litsa

Dark social: Why and how should you be tracking it...

As more and more content is shared over encrypted and private channels, it has become increasingly difficult for marketers to track the origins of tra...

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QQ: The biggest digital platform you've never heard of
Asia

QQ: The biggest digital platform you've never heard of

7y Carrie Law

QQ: The biggest digital platform you've never hear...

QQ is one of the biggest social media platforms in the world, but chances are that you've never come across it. What is QQ, and why is it so unknown o...

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Eight tools to measure social media engagement
Disruptive MarTech

Eight tools to measure social media engagement

7y Tereza Litsa

Eight tools to measure social media engagement

Social media engagement can be challenging, but luckily there are many tools to measure it effectively. One of the hardest KPIs in social media market...

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A guide to five Facebook ad types that will reach your marketing objectives
Display Advertising

A guide to five Facebook ad types that will reach your marketing objectives

7y Tereza Litsa

A guide to five Facebook ad types that will reach ...

Facebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...

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What YouTube's new in-app messaging feature means for brands
Social

What YouTube's new in-app messaging feature means for brands

7y Tereza Litsa

What YouTube's new in-app messaging feature means ...

YouTube has decided to join the messaging trend with an in-app chatting service, allowing users to start a conversation directly through YouTube’s mob...

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