Facebook goes after clickbait headlines - five tips to maintain reach

Content Facebook goes after clickbait headlines - five tips to maintain reach

5y Tereza Litsa

Facebook goes after clickbait headlines - five tip...

Facebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...

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Meeker's Internet Trends Report: How social media affects customer support

Social Meeker's Internet Trends Report: How social media affects customer support

5y Tereza Litsa

Meeker's Internet Trends Report: How social media ...

The rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker's Inter...

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An introduction to WeChat: The evolution and future of China's most popular app

Asia An introduction to WeChat: The evolution and future of China's most popular app

5y Clark Boyd

An introduction to WeChat: The evolution and futur...

Chinese messaging app WeChat has become a truly ubiquitous app experience, with over 900 million monthly active users. What is behind its phenomenal s...

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Four lessons for creating a joined-up social strategy

Social Integration Four lessons for creating a joined-up social strategy

5y Linus Gregoriadis

Four lessons for creating a joined-up social strat...

ClickZ’s Social Media Masterclass webinar on the Dangers of Disjointed Social focused on how companies can 'join up' their organic and paid-for social...

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How to measure the ROI of social media campaigns

Analytics How to measure the ROI of social media campaigns

5y Tereza Litsa

How to measure the ROI of social media campaigns

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? R...

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What augmented reality means for the future of Instagram

AR & VR What augmented reality means for the future of Instagram

5y Tereza Litsa

What augmented reality means for the future of Ins...

Augmented reality has been given new life in the past few years as an innovative technology that could transform social media as we know it. The lates...

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10 indispensable online tools for managing your social presence

Disruptive MarTech 10 indispensable online tools for managing your social presence

5y Chris Camps

10 indispensable online tools for managing your so...

Keeping several social media platforms populated with fresh, unique content every day of the week is no easy task. Luckily, there are a number of easy...

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Five universal principles of social media engagement for businesses

Community Management Five universal principles of social media engagement for businesses

5y Bob Cargill

Five universal principles of social media engageme...

Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media. Read More...

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Attribution, integration and replication: The challenges facing advertisers in the digital age

Digital Advertising Attribution, integration and replication: The challenges facing advertisers in the digital age

5y Andrew Warren-Payne

Attribution, integration and replication: The chal...

ClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challeng...

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The best Facebook marketing strategies for 2017

Social The best Facebook marketing strategies for 2017

5y Tereza Litsa

The best Facebook marketing strategies for 2017

As well as being the world largest social network, Facebook is a powerful marketing platform for brands, and its latest features make it even more app...

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How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

Acquisition How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

5y Al Roberts

How Toys 'R' Us capitalized on a timely sponsorshi...

While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...

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How to use Facebook mobile ads as an "interest indicator" to drive conversions

Display Advertising How to use Facebook mobile ads as an "interest indicator" to drive conversions

5y Sana Ansari

How to use Facebook mobile ads as an "interest ind...

We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in ...

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What Facebook's big bet on AR means for brands

Disruptive MarTech What Facebook's big bet on AR means for brands

5y Al Roberts

What Facebook's big bet on AR means for brands

For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't qu...

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10 ways Major League Baseball teams win on social media

Social Media 10 ways Major League Baseball teams win on social media

5y Bob Cargill

10 ways Major League Baseball teams win on social ...

Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day las...

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Will Instagram crack the local commerce code?

Local Will Instagram crack the local commerce code?

5y Al Roberts

Will Instagram crack the local commerce code?

When Facebook purchased Instagram for $1 billion in 2012, skeptics questioned whether the world's largest social network would ever recoup its investm...

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13 epic stats and facts from The State of Social webinar

Data insights 13 epic stats and facts from The State of Social webinar

5y Andrew Warren-Payne

13 epic stats and facts from The State of Social w...

On March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of ...

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LinkedIn to offer retargeting, email targeting later this year

Display Advertising LinkedIn to offer retargeting, email targeting later this year

5y Al Roberts

LinkedIn to offer retargeting, email targeting lat...

B2B marketers will soon have a new best friend in LinkedIn, as the professional social network is set to launch a number of powerful new ad targeting ...

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6 critical steps to succeeding with Facebook Canvas

Insights 6 critical steps to succeeding with Facebook Canvas

5y Will Conboy

6 critical steps to succeeding with Facebook Canva...

Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled wi...

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Twitter introduces pre-roll ads for Periscope

Media Twitter introduces pre-roll ads for Periscope

5y Al Roberts

Twitter introduces pre-roll ads for Periscope

Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...

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Is Facebook Messenger a viable alternative to SMS, email and push notifications?

Email Is Facebook Messenger a viable alternative to SMS, email and push notifications?

5y Al Roberts

Is Facebook Messenger a viable alternative to SMS,...

Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important...

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Optimizing Facebook ads for success and better ROI in 2017

Display Advertising Optimizing Facebook ads for success and better ROI in 2017

5y Eimantas Balciunas

Optimizing Facebook ads for success and better ROI...

Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your busine...

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How to handle negative reviews and manage your brand's reputation

Community Management How to handle negative reviews and manage your brand's reputation

5y Chris Camps

How to handle negative reviews and manage your bra...

The internet has made it harder for brands to control the information available about themselves. With independent reviews on any business a few click...

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What makes videos effective on Twitter?

Social What makes videos effective on Twitter?

5y Tereza Litsa

What makes videos effective on Twitter?

Twitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it ...

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Snapchat is not just about millennials anymore. What should we expect?

Social Snapchat is not just about millennials anymore. What should we expect?

5y Tereza Litsa

Snapchat is not just about millennials anymore. Wh...

Snapchat started as a simple messaging app that made the idea of ephemeral messages into a trend among social platforms. Read More...

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5 things hotels are doing wrong on Facebook

Content 5 things hotels are doing wrong on Facebook

5y Eimantas Balciunas

5 things hotels are doing wrong on Facebook

Social media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for custo...

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What can advertising spend tell us about the future of social networks?

Ad Industry Metrics What can advertising spend tell us about the future of social networks?

5y Rebecca Sentance

What can advertising spend tell us about the futur...

Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...

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Facebook Advanced Measurement will let advertisers compare Facebook ad performance

Display Advertising Facebook Advanced Measurement will let advertisers compare Facebook ad performance

5y Al Roberts

Facebook Advanced Measurement will let advertisers...

Previously available exclusively to some of its biggest ad clients, Facebook will soon make Advanced Measurement available to all advertisers through ...

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