Five insights about the future of programmatic advertising

Search Marketing Five insights about the future of programmatic advertising

4y Adam Enfroy

Five insights about the future of programmatic adv...

Programmatic advertising has long been kept on the back burner. Here is a deeper look at programmatic advertising and the trends that could impact its...

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YouTube optimization and intent: Q&A with goop's Courtney Messerli

Video Marketing YouTube optimization and intent: Q&A with goop's Courtney Messerli

4y Kimberly Collins

YouTube optimization and intent: Q&A with goop's C...

Courtney Messerli, Director of Ecommerce and Search at goop, discusses her upcoming session at the Search Summit on YouTube optimization and video int...

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Video marketing trends CMOs need to know

Video Marketing Video marketing trends CMOs need to know

5y Eoin Dowdall

Video marketing trends CMOs need to know

Video remains a medium that refuses to sit still. Explore video marketing trends that CMOs need to know about, putting them in real-world situations. ...

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Offline video ads are a revenue opportunity most video providers are missing

Video Marketing Offline video ads are a revenue opportunity most video providers are missing

5y Emily Alford

Offline video ads are a revenue opportunity most v...

Forrester found that two-thirds of Americans don’t mind watching ads accompanying free content, and 72% would rather watch video content containing ad...

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The future of video marketing: Growth and demand

Video Marketing The future of video marketing: Growth and demand

5y Jeannie Dougherty

The future of video marketing: Growth and demand

By 2022, online videos will make up more than 82% of all consumer internet traffic which is 15 times higher than 2017. More stats and insights include...

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What types of video content on social do consumers engage with most?

Video Marketing What types of video content on social do consumers engage with most?

5y Tereza Litsa

What types of video content on social do consumers...

The average length of the top 100 videos shared on Facebook was 132 seconds, and 35 seconds on Twitter. Key findings of native video and more. Read Mo...

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IAB offers a guide to simplify Advanced TV advertising

Digital Advertising IAB offers a guide to simplify Advanced TV advertising

5y Barry Levine

IAB offers a guide to simplify Advanced TV adverti...

The Interactive Advertising Bureau (IAB) Video Center of Excellence has released a market snapshot reference guide in order to help advertisers "make ...

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"Video is the future of marketing." But what video do people actually want to watch?

Video Marketing "Video is the future of marketing." But what video do people actually want to watch?

5y Emily Alford

"Video is the future of marketing." But what video...

Too often, video content can be irrelevant, annoying, and impossible to escape. Marketers looking to make video content should be concerned, first and...

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Advertiser spend on digital video up +25% on last year

Video Marketing Advertiser spend on digital video up +25% on last year

5y Luke Richards

Advertiser spend on digital video up +25% on last ...

Spend on video advertising by businesses and agencies is continuing to grow, hitting $17.8m in 2019. Original digital video and Advanced TV are primar...

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Building customer relationships with strategic video marketing: Expert tips from our latest webinar

Video Marketing Building customer relationships with strategic video marketing: Expert tips from our latest webinar

5y Emily Alford

Building customer relationships with strategic vid...

63% of businesses were using video as a marketing tool at the beginning of 2017. By 2019, that number had risen to 87%. Expert tips for your video mar...

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Top 8 video marketing platforms to improve your marketing strategy

Video Marketing Top 8 video marketing platforms to improve your marketing strategy

5y Jeannie Dougherty

Top 8 video marketing platforms to improve your ma...

Marketers are increasingly moving to include video in their marketing strategies. Here are the top video marketing platforms you should consider adopt...

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How to generate more leads with your video marketing

Video Marketing How to generate more leads with your video marketing

5y Syed Balkhi

How to generate more leads with your video marketi...

Video marketing is estimated to account for 80% of all online traffic by 2021. Here are three expert tips to follow to drive traffic and leads with vi...

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5 ways to increase engagement and generate more leads with video

Video Marketing 5 ways to increase engagement and generate more leads with video

5y Todd Patton

5 ways to increase engagement and generate more le...

By 2021, video will represent 80% of all online traffic. Here are 5 tips for video marketing around ideal length, type of content, and tracking. Read ...

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Facebook Watch takes on YouTube - and the global TV market

Social Facebook Watch takes on YouTube - and the global TV market

6y Clark Boyd

Facebook Watch takes on YouTube - and the global T...

Facebook's announcement of its Watch video service is a clear bid to tap into the lucrative TV market. How will it affect digital ad spend, and what d...

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How QVC is managing to survive and thrive in the Amazon era

How QVC is managing to survive and thrive in the Amazon era

7y Al Roberts

How QVC is managing to survive and thrive in the A...

Despite the highly challenging environment in retail today, some retailers not named Amazon are managing to not only survive but thrive. QVC is one of...

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How brands can integrate live video into their marketing strategy

How brands can integrate live video into their marketing strategy

7y Rebecca Sentance

How brands can integrate live video into their mar...

The marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you're considering integrating live...

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Inside CNN Digital’s $20 million bid for global domination in mobile and video news

Inside CNN Digital’s $20 million bid for global domination in mobile and video news

7y Andy Favell

Inside CNN Digital’s $20 million bid for global do...

CNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. Read More...

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How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

7y Al Roberts

How Toys 'R' Us capitalized on a timely sponsorshi...

While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...

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"Video is the new blogging": Animoto's Cynthia Knapic on the latest video trends

"Video is the new blogging": Animoto's Cynthia Knapic on the latest video trends

7y Tereza Litsa

"Video is the new blogging": Animoto's Cynthia Kna...

Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands ...

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Twitter introduces pre-roll ads for Periscope

Twitter introduces pre-roll ads for Periscope

7y Al Roberts

Twitter introduces pre-roll ads for Periscope

Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...

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How video storytelling and mobile have transformed Shell’s corporate marketing

How video storytelling and mobile have transformed Shell’s corporate marketing

7y Andy Favell

How video storytelling and mobile have transformed...

Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to ...

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Why mobile video is massive and other lessons from Mobile World Congress 2017

Why mobile video is massive and other lessons from Mobile World Congress 2017

7y Andy Favell

Why mobile video is massive and other lessons from...

The companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobi...

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What makes videos effective on Twitter?

What makes videos effective on Twitter?

7y Tereza Litsa

What makes videos effective on Twitter?

Twitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it ...

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The online video metric all marketers should focus on in 2017

The online video metric all marketers should focus on in 2017

7y Rebecca Sentance

The online video metric all marketers should focus...

Video performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But o...

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YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

7y Al Roberts

YouTube is "on pace to eclipse TV" thanks to savvy...

The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube'...

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YouTube is getting rid of 30-second unskippable pre-roll ads

YouTube is getting rid of 30-second unskippable pre-roll ads

7y Al Roberts

YouTube is getting rid of 30-second unskippable pr...

They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...

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Five ways President Trump takes advantage of social media

Five ways President Trump takes advantage of social media

7y Bob Cargill

Five ways President Trump takes advantage of socia...

I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have t...

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