How to build a successful digital video strategy in 2017

Marketing How to build a successful digital video strategy in 2017

5y Tereza Litsa

How to build a successful digital video strategy i...

The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to cons...

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How to take advantage of Facebook's focus on longer videos

Social How to take advantage of Facebook's focus on longer videos

5y Tereza Litsa

How to take advantage of Facebook's focus on longe...

It's not easy to keep track of the changes in Facebook's news feed algorithm, but it's always useful to stay up to date, as they may affect your Page'...

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YouTube adds new ad targeting features

Display Advertising YouTube adds new ad targeting features

5y Al Roberts

YouTube adds new ad targeting features

Google is giving advertisers new ways to target users on YouTube. Read More...

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Why 2017 is set to be the year of the video

Media Why 2017 is set to be the year of the video

5y Andy Morley

Why 2017 is set to be the year of the video

2017 will be a watershed moment for video, as consumption moves from the TV to other devices. Read More...

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Four marketing pillars to build a business as strong as the Parthenon

Paid Search Four marketing pillars to build a business as strong as the Parthenon

5y Scott Wilson

Four marketing pillars to build a business as stro...

Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense am...

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Facebook to get mid-roll video ads, share revenue with users: report

Display Advertising Facebook to get mid-roll video ads, share revenue with users: report

5y Al Roberts

Facebook to get mid-roll video ads, share revenue ...

Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...

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Don’t think twice about doing video on social media

Social Don’t think twice about doing video on social media

5y Bob Cargill

Don’t think twice about doing video on social medi...

If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age. R...

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Q&A: ON24's Mark Bornstein on how to make marketing webinars that rock

Content Q&A: ON24's Mark Bornstein on how to make marketing webinars that rock

5y Rebecca Sentance

Q&A: ON24's Mark Bornstein on how to make mark...

With so many webinars out there, how can marketers make sure theirs is the one that really stands out? ClickZ sat down with Mark Bornstein, VP of Cont...

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First Party Data is Integral to Breathing New Life Into TV

Analytics First Party Data is Integral to Breathing New Life Into TV

5y Erin Madorsky

First Party Data is Integral to Breathing New Life...

Digital has quite forcefully overturned the entire media industry, causing even the most traditional companies to adapt or be left behind. Read More...

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NFL revises its short-sighted social media policy

Media NFL revises its short-sighted social media policy

5y Al Roberts

NFL revises its short-sighted social media policy

Thanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get...

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John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

Acquisition John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

5y Christopher Ratcliff

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads...

Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...

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Can sub-three second video ad views deliver results?

Media Can sub-three second video ad views deliver results?

5y Al Roberts

Can sub-three second video ad views deliver result...

Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth? Read More...

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Walgreens turns to Pinterest video ads to promote "small gifting"

Acquisition Walgreens turns to Pinterest video ads to promote "small gifting"

5y Al Roberts

Walgreens turns to Pinterest video ads to promote ...

While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...

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​How young marketers have an impact on marketing strategies

Marketing ​How young marketers have an impact on marketing strategies

5y Tereza Litsa

​How young marketers have an impact on marketing s...

There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they d...

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10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis

Acquisition 10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis

5y Christopher Ratcliff

10 most shared Christmas ads of all time, shocking...

Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life n...

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Twitter to effectively shut down Vine

Media Twitter to effectively shut down Vine

5y Al Roberts

Twitter to effectively shut down Vine

Yesterday, Twitter announced that it will be discontinuing the mobile app for Vine, the short-form video sharing service that it acquired in 2012. Use...

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Political ads are hurting brand ad effectiveness

Display Advertising Political ads are hurting brand ad effectiveness

5y Al Roberts

Political ads are hurting brand ad effectiveness

Election 2016 will be over soon, and the coming weeks will no doubt see a flurry of ads as the campaigns and their supporters make a final effort to i...

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Netflix grows subscriber base even with fewer top movies

Media Netflix grows subscriber base even with fewer top movies

5y Al Roberts

Netflix grows subscriber base even with fewer top ...

On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it anticipated, and 3.2 ...

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Facebook adds scheduling for Facebook Live broadcasts

Media Facebook adds scheduling for Facebook Live broadcasts

5y Al Roberts

Facebook adds scheduling for Facebook Live broadca...

Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this year, his company...

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Spotify trades users commercials for branded moment video ads

Display Advertising Spotify trades users commercials for branded moment video ads

5y Al Roberts

Spotify trades users commercials for branded momen...

Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ...

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Google acquires FameBit to cash in on YouTube branded content

Content Google acquires FameBit to cash in on YouTube branded content

5y Al Roberts

Google acquires FameBit to cash in on YouTube bran...

Yesterday, Google announced that it is acquiring FameBit, an influencer marketing platform. The startup, which was founded in 2013, helps brands conne...

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Remember Meerkat? It's already gone

Mobile Remember Meerkat? It's already gone

5y Al Roberts

Remember Meerkat? It's already gone

In March 2015, a new app called Meerkat became the star of the show at the annual SXSW conference in Austin, Texas, and put live streaming on the map....

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Programmatic growing even faster than expected

Data insights Programmatic growing even faster than expected

5y Al Roberts

Programmatic growing even faster than expected

Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast...

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YouTube ads drive way more searches per impression than television ads

Display Advertising YouTube ads drive way more searches per impression than television ads

5y Al Roberts

YouTube ads drive way more searches per impression...

Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular online...

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Is Twitter's NFL live streaming a success?

Media Is Twitter's NFL live streaming a success?

5y Al Roberts

Is Twitter's NFL live streaming a success?

Having lost ground to rivals like Facebook, Instagram and Snapchat, Twitter has been investing heavily in live streaming, and one of its markets of pr...

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Snapchat's new glasses aim to bring first-person video to social media

Media Snapchat's new glasses aim to bring first-person video to social media

5y Al Roberts

Snapchat's new glasses aim to bring first-person v...

Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app part...

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New creative opportunities on Facebook for a video-first world

Media New creative opportunities on Facebook for a video-first world

5y Tereza Litsa

New creative opportunities on Facebook for a video...

Video consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ...

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