Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app part...
View articleVideo consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ...
View articleWhile many have argued for years that digital video advertising should not and will not resemble television advertising, it looks like publishers, adv...
View articleSridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on even...
View articlePublishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to automat...
View articleSocial media introduced a brand new world of advertising to brands and many have benefitted from this affordable and highly targeted solution. Faceboo...
View articleShift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own VP...
View articleDigital video distribution keeps evolving and marketers predict an increase of budget for video advertising. What else should we expect? Trusted Media...
View articleVideo content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings. Read More...
View articleYouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, lin...
View articleAs Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with it to...
View articleAs video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends. Spurred by the early success of Meerkat...
View articleWith more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect. However, the sheer...
View articleTwitter is in trouble. Despite the fact that it’s still one of the most visible names in social media, the company’s user growth has large...
View articleThere’s a significant increase of video content this year, and as it still hasn’t reached its peak, we’re analysing the most popular video marketing t...
View articleCan 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...
View articleChina's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...
View articleYahoo-owned microblogging service Tumblr is jumping into the trendy live video market, but it isn’t doing it the way one might expect. As detail...
View articleVideo advertising is all the rage, and marketers can take it to the next level with dynamic video: layering a personalized message over their content....
View articleVideo advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate creative ...
View articleBreaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable vid...
View articleRichard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has adapte...
View articleAs video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. Wibbitz conducted a...
View articleWhen it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have. Read More...
View articleA song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like i...
View articleVideo has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Pre...
View articleWhat makes great video content and how can brands ensure it reaches the right audience? Read More...
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