Q&A: Mike Norrish on BT Sport's digital content strategy

Content Q&A: Mike Norrish on BT Sport's digital content strategy

6y Graham Charlton

Q&A: Mike Norrish on BT Sport's digital conten...

Digital content in a range of formats is helping BT Sport to establish itself in a competitive market.  I’ve been asking Mike Norrish, Digital E...

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The rise of branded 'edutainment'

Content The rise of branded 'edutainment'

6y Tessa Wegert

The rise of branded 'edutainment'

Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand si...

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The present and future of online video ads

Media The present and future of online video ads

6y Tessa Wegert

The present and future of online video ads

As an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...

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Why immersive video is the new digital marketing reality

Media Why immersive video is the new digital marketing reality

6y Tessa Wegert

Why immersive video is the new digital marketing r...

Immersive video is unarguably the next best thing to seeing a product in person, and that’s too good for brands to pass up. The medium isn’...

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Video: Seth Godin talks titles, transformation, Trump

Video Video: Seth Godin talks titles, transformation, Trump

6y Mike O'Brien

Video: Seth Godin talks titles, transformation, Tr...

The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a ...

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How emotions can lead to successful video advertising

Content How emotions can lead to successful video advertising

6y Tereza Litsa

How emotions can lead to successful video advertis...

Video marketing has been on the rise for several years now and it is only expected to grow even more. According to Cisco, video traffic will account f...

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How to use visual social media. Part two: Tumblr and Snapchat

Content How to use visual social media. Part two: Tumblr and Snapchat

6y Rebecca Sentance

How to use visual social media. Part two: Tumblr a...

Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be do...

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How to use visual social media part one: Instagram and Pinterest

Content How to use visual social media part one: Instagram and Pinterest

6y Rebecca Sentance

How to use visual social media part one: Instagram...

The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential platforms revolve around pictur...

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Four brands with awesome virtual reality experiences

Video Four brands with awesome virtual reality experiences

6y Mike O'Brien

Four brands with awesome virtual reality experienc...

Virtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content. Read More...

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Ads of the week: Brands celebrate at the Oscars

Acquisition Ads of the week: Brands celebrate at the Oscars

6y Sophie Loras

Ads of the week: Brands celebrate at the Oscars

It was show time this week for brands like Kohl's, Android, Cadillac and Samsung as they celebrated at the Oscars on Sunday night. Read More...

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Why programmatic video is the next big thing in APAC (and what brands should do about it)

Asia Why programmatic video is the next big thing in APAC (and what brands should do about it)

6y Andy Radovic

Why programmatic video is the next big thing in AP...

Programmatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready. Read ...

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Throwback Thursday: Giant Spoon’s Jon Haber on cheese and dogs

Agency Spotlight Throwback Thursday: Giant Spoon’s Jon Haber on cheese and dogs

6y Yuyu Chen

Throwback Thursday: Giant Spoon’s Jon Haber on che...

Instead of talking about famous campaigns from big brands, Jon Haber, co-founder of Giant Spoon, shares two commercials that have never left his mind....

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The newest 'Tower of Babel': digital video advertising

Insights The newest 'Tower of Babel': digital video advertising

6y Anna Bager

The newest 'Tower of Babel': digital video adverti...

Why does it matter if we use words appropriately in terms of context and meaning? Who’s to say that an apple isn’t the same as a screwdriver or a ligh...

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Four keys to exceeding your goals with programmatic video

Media Four keys to exceeding your goals with programmatic video

6y John Peragine

Four keys to exceeding your goals with programmati...

Digital video is a massive and growing opportunity. One hundred million U.S. internet users watch online video every day, and online video now account...

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The pros and cons of Facebook and YouTube video advertising

Social The pros and cons of Facebook and YouTube video advertising

6y Guest Writer

The pros and cons of Facebook and YouTube video ad...

Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video conte...

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Better visual marketing in eight easy steps

Marketing Better visual marketing in eight easy steps

6y Tessa Wegert

Better visual marketing in eight easy steps

Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...

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What 50 years of Super Bowl advertising has taught us

Acquisition What 50 years of Super Bowl advertising has taught us

6y Sanjay Dholakia

What 50 years of Super Bowl advertising has taught...

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...

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It’s time to make online ads good again; the industry depends on it

Marketing It’s time to make online ads good again; the industry depends on it

6y Tessa Wegert

It’s time to make online ads good again; the indus...

What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...

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Programmatic TV: on the bench or just warming up?

Acquisition Programmatic TV: on the bench or just warming up?

6y Eric Wheeler

Programmatic TV: on the bench or just warming up?

Will programmatic ads be the real champion of the upcoming Super Bowl? Read More...

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IAB: Preparing for the year of the mobile-video boom

Media IAB: Preparing for the year of the mobile-video boom

6y Joe Laszlo

IAB: Preparing for the year of the mobile-video bo...

Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...

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How retailers can use video for their e-commerce sites

Video How retailers can use video for their e-commerce sites

6y Yuyu Chen

How retailers can use video for their e-commerce s...

By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brand...

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YouTube's top 10 most popular ads of 2015

Video YouTube's top 10 most popular ads of 2015

6y Leighann Morris

YouTube's top 10 most popular ads of 2015

YouTube's top 10 ads of 2015 are out, and - as predicted - many of the winners are Christmas themed. John Lewis not only takes the top spot, but featu...

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YouTube's Kyncl reveals why digital video will win the decade, in four words

Conference Coverage YouTube's Kyncl reveals why digital video will win the decade, in four words

6y Mike O'Brien

YouTube's Kyncl reveals why digital video will win...

We're early into 2016, but Robert Kyncl, chief business officer of YouTube isn't just making predictions for this year; he's calling it for the decade...

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Tweets of the week: #CES2016 and #Twitter10K take over

Social Tweets of the week: #CES2016 and #Twitter10K take over

6y Yuyu Chen

Tweets of the week: #CES2016 and #Twitter10K take ...

This week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...

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Q&A with Process' Tim Perell, the man behind Adidas and ESPN's new branded film series

Media Q&A with Process' Tim Perell, the man behind Adidas and ESPN's new branded film series

6y Tessa Wegert

Q&A with Process' Tim Perell, the man behind A...

Tim Perell, founder and CEO of Process, answers questions about the company's innovative brand storytelling strategy, as exemplified via the video con...

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Why are ads with animals so appealing?

Video Why are ads with animals so appealing?

6y Mike O'Brien

Why are ads with animals so appealing?

Analyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But...

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Three lessons in brand video content from Zappos

Strategies Three lessons in brand video content from Zappos

6y Tessa Wegert

Three lessons in brand video content from Zappos

Improve your content strategy by analyzing Zappos' approach. Use YouTube and other media platforms to respond to consumers' behavior and conversation....

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