Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...
View articlePreviously available exclusively to some of its biggest ad clients, Facebook will soon make Advanced Measurement available to all advertisers through ...
View articleEarlier this year, Google made a change to its privacy policy that is now drawing criticism from privacy proponents. As detailed by ProPublica, Google...
View articleThis article explores how the rise of autonomous vehicles will permanently change the global ad industry by heralding the demise of outdoor display ad...
View articleVibrant Media, which describes itself as the ‘original native ad company’, recently billed its billionth dollar, 16 years after launching ...
View articleCindy Gustafson, managing director of Invention Studio at Mindshare, shares her thoughts on adaptive marketing and how brands can move at the speed of...
View articleBrand strategies used across various channels, especially digital and linear TV, have long focused on grabbing attention with “over the top” tactics: ...
View articleIn June travel site traffic rose 9 percent according to comScore. Read More...
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